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    Cement Industry CRM

    Uploaded by

    Shubhkar Yadav

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Cement Industry CRM

    Uploaded by

    Shubhkar Yadav
    16 views7 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views7 pages

    Cement Industry CRM

    Uploaded by

    Shubhkar Yadav

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 7

    Transforming Cement Industry CRM

    for Enhanced Efficiency and Customer


    Loyalty

    © 2024 Praval 1
    Problem Statement:
    The Cement Manufacturing Industry relies on a dealer network for distribution and sales,
    using Salesforce CRM for order management. Current challenges include operational
    inefficiencies, poor dealer communication, and the absence of a loyalty management
    system. Additionally, Salesforce standard features are underutilized, hindering effective
    operations.

    Solution:
    • Enhanced Efficiency: Streamlined Salesforce CRM for better order management and transaction
    handling.
    • Improved Communication: Utilized Salesforce Chatter and Communities for real-time dealer
    updates and interactions.
    • Loyalty Management: Implemented a system to reward high-revenue dealers with incentives
    like discounts.
    • Full Utilization of Features: Maximized use of Salesforce standard objects and functions to
    address challenges effectively.
    Data Model
    Business Process Flow
    Pravaltech Value
    Business Benefit Out of the box CX value add Technical Enhancement
    Streamlined Processes and Seamless integration between CRM Utilization of Salesforce standard
    Improved Efficiency and ERP system objects and Restful API with
    authentication for real-time data
    synchronization and reduced data
    latency by up to 80%

    Enhanced Dealer Communication Improved dealer communication Leveraging Salesforce


    channels functionalities such as Chatter and
    Communities for real-time updates
    and seamless interactions between
    dealers and CRM

    Loyalty Management System Incentivizing dealers for Implementation of a loyalty


    performance and loyalty management system within
    Salesforce to reward dealers based
    on revenue generation and
    strengthen loyalty
    Thank you!

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