SUBMITTED BY

AYUSH SACHDEVA (H10010245)

ASHPINDER SINGH (H10010364)
SHIV KUMAR(H10010456)
GURMEET SINGH(H10010291)
GURJEET SINGH (H10010914)
DEEPINDER SINGH (H1007368)
BALJINDER SINGH (H100108020
 MCDONALD’S
The commercial possibility
 The People, Products, Residence, Worth, and Upgrade are the focal points of McDonald's global processes, which
are organized around a global strategy known as the Strategy to Win.
 They are committed to always improving their procedures and providing their customers with better information.
 McDonald’s prioritizes customer satisfaction in all they do. The reason for McDonald's existence is its customer
base.
 The McDonald's Corporation has the chance to implement fresh ideas to enhance its suppliers and make sure its
supply chains are reliable.
MARKET ANALYSIS
 The new product line that the company may introduce to the market is the topic of this marketing proposal research
for McDonald's pick-me-up line.
 The data presented in this study thus reveals a marketing hole that the company may take advantage of to grow its
business, especially in the premium beverage sector (Gao, & McDonald, 2022).
 It is suggested that the company adopt this strategy based on the marketing theories and tactics used in the
research since it offers a chance for its rivals to seize.
 The company either manages the restaurants directly or gives individual businesspeople permission to operate
them.
 Despite recent success for the corporation, McDonald's has faced competition from top coffee makers like Starbucks,
especially since the introduction of "leed" coffee and luxury coffee.
Business description
 In 1954, Ray Kroc revealed the core of our history in a little burger commercial in California.
 They are content to serve full-grown food after a humble start as small eateries to expand into one of the
largest food facility industries, with over 40,000 locations in over 110 countries (McDONALD, 2016).
 The business has always been committed to doing the right thing in terms of responsibility.
 The organization puts people, innovations, and operations in place every day, all over the world, to deliver
better nutrition, more responsible sourcing, a more resilient public, and a better environment. It is here to
change things in accordance with McDonald's values.
 The Food Security Company has a long history of providing customers in every market with daily access to high-
quality, secure food
Services and products
 McDonald's may improve its position and draw in a large number of coffee-loving consumers despite the fact
that the company is not commonly recognized as a favorite coffee shop.
 However, the company is well known for the high-value products it sells. Introducing top-quality coffee
varieties at discounted prices might considerably increase sales and market share for the organization.
 According to primary research, if cappuccinos, lattes, and mochas were offered at McDonald's, many
consumers would buy them (McDonald, 2010).
 In order to expand its selection of premium beverages, the company should, in the opinion of this marketing
research report, offer these products.
 The chance that a person will order a particular sort of coffee (such a mocha or latte) at a restaurant depends
on their gender.
OBJECTIVE OF BUSINESS PURPOSE AND AIMS
 In the first assessment, one should start the business proposition to the future readers of
the business plan.
 If the proposition requires financing, some preliminary ideas can be given and what you
intend to do with those funds.
 If you think that specific needs are required for the business products and goods, just
explain them accurately.

MARKET RESEARCH
 Should be done prior or the business being begun or the new strategy being pursued.
 In segmenting, the customer needed to organize marketing efforts to address those
individually.
 Geographic segmentation
 Benefit segmentation
 Industrial segmentation
 Multivariate segmentation
WEEK 2
DECIDING THE LEGAL FORM OF BUSINESS

Readiness of the market

 Are the products or services ready to sell now? If not, what needs to be done to
grow them?
 Have one or more products could be produced?
 If any services are on sale, do you have the skills and technical capability to provide
them?
 If not, what needs to be done?
PUBLICITY AND PROMOTION
 Create a flyer outlining your product or service for your primary clients.
 Create a press release to announce the beginning of your project.
 List the reporters to whom you will distribute the release. Create a plan for the future
year's advertising and marketing that explains:

 What you want to happen as a consequence of your advertising, how much it's worth to
you to make it happen,
 what messaging you'll use to get there, what media you'll employ and why, how you'll
track the outcomes,
 and how much money you'll spend are all factors.
LOCATION AND DISTRIBUTION
 What kind and dimensions of space are necessary for your business?
 Describe the surroundings.
 Why do you require this kind of location and property?
 What benefits does this provide you over the competition?
 If the company is freehold, what is the valuation, amount owed on the mortgage,
frequency of payments, and a lender?
 If rented, when does the lease expire, is a renewal option available, how much is
the current rent payment, when is it due, and when is the next rent review?
 What are the insurance specifics, including the premium and sum insured?
HUMAN RELATIONS CAPSTONE
 Are the facilities suitable for your foreseeable needs?
 What is your strategy if not?
 What plans do you have if you haven't yet found a place to call home?
 Which of the distribution channels used in your industry do you intend to use, and
why?
WEEK 3
INTRODUCTION
 All the tasks necessary to carry out a plan are collectively referred to as operations.
 So, for instance, you could still need to find someone to create, sell, and transport
your product after deciding what to sell, to whom, and at what price.
 The emphasis you place on each component of this task will, of course, be totally
based on the nature of your company.
 It is not necessary for your company strategy to include every aspect of how each
operational activity will be carried out.
 Some of the most significant operational challenges that need to be covered in your
business plan are covered in this section.
 This task is meant to help you focus more clearly on your clients, rivals, and the
market while also pointing forth potential study topics.
THE SALES TECHNIQUE STRATEGY
 Who is thinking about supporting your ambitions will carefully analyze how you
intend to market.
 Unbelievably, it is a topic that is frequently skimmed over in a company strategy in a
few paragraphs.
 Most investors would be turned off by that mistake alone.
 Customers don't have to buy from you just because they are aware that you are in the
market.
 Selling is the process of getting someone to sign on the dotted line, and anybody
promoting a new idea will need to employ this approach in a variety of circumstances
in addition to convincing clients to make the purchase.
 They must finally "sell" their workers on the concept that working for their firm is a
smart career move to their bank manager, a possible partner, and eventually their
bank manager on the idea that giving them money is beneficial.
UTILIZING AGENTS
 You should prepare yourself for the annual expenditures to keep a good salesman
on the road, taking into account pay, commission, and expenses, if you are not
going to be your company's primary salesperson.

Earning Money
 According to one overly careful sales director, the transaction is not final until the
consumer has paid, utilized your goods, and not perished as a result.
 The legal ramifications of your obligations to ensure the security of everyone
associated with your company, including consumers, are covered at the end of this
chapter.
 One of the top three causes of new businesses failing is a customer who doesn't
pay in whole or on schedule.
CHECKS AND CASH
 The appeal of cash is that it eliminates administrative effort by allowing you to collect
as you give your good or service, ensuring that you will be compensated.
 Nevertheless, this is not a viable choice in many commercial transactions, unless, as in
shopping, for instance, you are there when the consumer buys.
 In actuality, it would be prudent to hold off on selling the products until the cheque has
cleared and you have evaluated the customer’s creditworthiness.
 You must be careful while reading this financial jargon.
 The check may be in route through the system while your bank claims that it has
"cleared.“

Managing Delinquents
 Send a kind reminder to the person in charge of payments, who is almost always in the
accounts department if you are working with a large firm, and ask them to attend the
day after payment is due.
 Within five days, follow this up with a phone call and keep the pressure on until you
receive payment.
SELECTION AND RECRUITMENT
 No element of managing staff is especially simple, and it's an interesting criticism
that few individuals actively look for a second firm to start after successfully selling
their first one.
 Decide which personnel you need, such as those with selling talents or delivery
capabilities, and start looking for them.
 Once you've found them, get them to operate efficiently in your company doing
what you want them to do because they want to do it.
Where can you get excellent workers?
 Consultant or agency
 Using your network, the internet,
 and newspaper advertisements
CONSTRUCTING A WEBSITE
 You could be excused for believing that having a website is just useful for people who
want to sell things online, but that is only one of the many things you can do with it.
 In reality, a well-designed website is the hub of operations in practically every
endeavor, regardless of size, as the list below demonstrates:
 generating income from advertising recruiting
 Market Analysis

Creating a Website
 A website must be well-designed with a quick loading speed (use visuals rather than
images), concise, readable text, and a pleasing layout.
 According to research, visitors must be fascinated within three clicks or they will
depart.
 Therefore, it is essential to provide easy navigation, including a menu on every page
so that users can quickly switch between parts or return to the homepage.
WEEK 4
RESEARCH & DEVELOPMENT
 Research and development (R&D) encompasses the actions businesses take to create
and launch new goods and services.
 A research and development (R&D) manager plays a variety of essential tasks inside a
business, including conducting research, organizing and executing new policies
 and procedures, and supervising the creation of new goods.
 Additionally, the R&D initiator must share any and all benefits of its innovations with
the general public, customers, and even rival companies.
 These factors necessitate careful planning, implementation, monitoring, evaluation, and
management of a company's R&D initiatives.
OBJECTIVE AND TYPE OF R & D
 The goal of industrial R&D is to acquire new information that is relevant to the
demands of the business and will eventually lead to new or enhanced products.
 techniques, programs, or products that can boost sales and profitability for the
business.
 The goal of industrial R&D is to acquire new information that is relevant to the
demands of the business and will eventually lead to new or enhanced goods, processes,
systems, or services that can boost the company's revenue and profitability.
 Basic research applied research, and development are the three categories of R&D as
defined by the National Science Foundation (NSF). Instead of focusing on practical
applications, basic research aims to get a deeper understanding of the topic being
studied.
 Basic research, applied research, and development are the three categories of R&D as
defined by the National Science Foundation (NSF).
 The goals of basic research are not a practical application but rather a deeper
knowledge or comprehension of the issue.
 MOVING FORWARD WITH R & D
 Internal research and development have a strategic advantage since the firm is the
exclusive owner of the developed know-how and can prevent its unlawful usage.
 R&D is essentially a learning process, and internal research helps to develop the
company's research staff so they can provide even better results in the future.
 Universities or specialized nonprofit research institutes are typically hired to do external
R&D.
 The downsides are that the firm will not gain from the learning experience and may wind
up being unduly dependent on the contractor.
 These institutions are frequently well-equipped and have employees with knowledge in
the disciplines to be applied.
EVALUATION OF R&D PROJECT

 Because R&D initiatives have a risk of failure, their expected value may be
calculated using a statistical method.
 The value represents the projected payout, but with probability deducted.
 These include the likelihood that a technological, commercial, and financial
outcome would be successful.
WEEK 5
Price for Our Product
 The cost of our products is $200.
 After taking into account the price range of several rivals, this pricing has been set.
 Some of our rivals are charging more than $300 for a comparable product with the same
characteristics.
 Being new to our business, we chose to first reduce the price of our goodtoto draw in
more consumers.
 Our company uses cost-plus-price technique for pricing.
 One of the simplest and quickest ways to increase the unit cost of each product by a
percentage or markup is through plus pricing.
 This approach works well for transparency and defraying expenses associated with each
product (Joly, 2019).
MONTHLY SALES GOALS
 According to estimations, monthly expenses total $5000.
 Given that each product has a $200 selling price, we must sell 25 units of product
each month in order to make up the $500 in monthly expenditures.
 But in order to produce profits and have a fair return on investment, we must
reach high sales levels. Consequently, our monthly target sales are $6,000 (that is
30 units each month).
Our target sales are SMART objectives
 which are defined as being specific, quantifiable in terms of units, achievable under
market circumstances, practical and not based on imagination,
 and time-bound so they can be achieved within deadline.
 TERMS AND CONDITIONS FOR PAYMENT
 We have sales discount 1- (1/10, n15) as our payment conditions to encourage customers to
pay for each transaction right away and to ward against long-term debtor status in our books
of accounts.
 It implies that you can receive 1% off your invoice if you pay within 10 days of the due date,
but if you wait until 15, you lose that opportunity.2-percent sales discount (2/10, net 60)
 It indicates that if payment is made within 10 days of the invoice date, a 2% sales discount
will be given; otherwise, payment is due 60 days from the date of purchase.

FINANCIAL
 Financial statements are corporate reports that give an overview of how business has been
doing over the last year.
 Any profitable firm must compile the following key financial reports: a balance sheet, an
income statement, a statement of equity change, and a cash flow statement (Investopedia,
2022)
 INITIAL BUDGETED REVENUE
 Our projected revenue total is $72,000.
 Our monthly sales will be modest for the first 12 months. Given that this is the first stage of our product's market
introduction.
 According to estimates, we will be able to sell our products and generate $6000 in monthly revenue.
 This sales volume will rise by 20% more the next year. Since our marketing team will succeed in positioning our
products and brands in the market up until that point.
two years
 According to estimates and expectations, we will see a 20% growth in market share as well as an increase in the
number of clients for our product in the second year. Consequently, the second year's sales will average about 36
units each month.
 Therefore, during the second year, sales will average 36 units of goods every month.
 The total anticipated revenue for the second year is $ 86400, or 120% of the revenue from the first year.
Third Year
 Our company will be able to reach out to an increasing number of clients thanks to the market penetration
approach.
 We want to boost our sales volume by 30% in the first year of operation.
 This indicates that on average monthly revenue in the third year will be 93,600 (or 30% of sales revenue in the first
year).
A PLAN FOR OBTAINING FINANCING
Our company will receive a 50% bank loan that has been approved and another 50% in
the form of long-term secured debentures.
The building and property owned by the corporation will serve as collateral for the
loans obtained from the bank and holders of debentures.
Our building is presently worth at $200, and the mortgage loans we have obtained
total $100.
So, by utilizing our building as a collateral asset, we may easily acquire a loan.
SOURCES AND USES OF FUNDS
MILESTONE CALENDAR

 Successful start-up milestones include a thorough plan for the first product launch
at the first stage,
 a well-planned go-to-market strategy at the second stage,
 and a strategic plan for the scaling route at the conclusion (Bern, 2021).

Project completion schedule

 For a variety of tasks beginning with promotional activities, business registration,
etc., our project will require around 6 months of time.
REFERENCES
 Bern, S. (2021, June 25). Eight Successful Startup Milestones Every Founder Should Be Striving Toward.Forbes.
https
://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/06/25/eight-successful-startup-milestone
s-every-founder-should-be-striving toward/?
sh=666ce5e17036
 Gray, R. (2022, October 11). How to Use Discount Pricing in Your Business. Patriot.
https://www.patriotsoftware.com/blog/accounting/discount-pricing-strategy-examples-different-kinds/
 Investopedia. (2022, August 15). Financial Statements: List of Types and How to Read Them.
https://www.investopedia.com/terms/f/financial-statements.asp
 Joly, J. (2019, October 24). How To Price A New Product: Two Pricing Research Study Examples. Magid.
https://magid.com/mentions/how-to-price-a-new-product-two-pricing-research-study-examples/
 Lena. (2022, February 17). How To (Accurately) Estimate Business Startup Costs? Sharp Sheets.
https://sharpsheets.io/blog/business-startup-costs/
 Tunis, T. (n.d.). How To Set Realistic Sales Goals & Achieve Them. Budget One. Retrieved December 3, 2022,
from https://budgetone.com.au/blog/how-to-set-realistic-sales-goals-achieve-them/
 Gao, C., & McDonald, R. (2022). Shaping nascent industries: Innovation strategy and regulatory uncertainty in
personal genomics. Administrative Science Quarterly, 00018392221112641.
https://doi.org/10.1177/00018392221112641
 Madhavaram, S., Badrinarayanan, V., & McDonald, R. E. (2005). Integrated marketing communication (IMC)
and brand identity as critical components of brand equity strategy:
 A conceptual framework and research propositions. Journal of advertising, 34(4), 69-80.
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRA
ND EQUITY STRATEGY: A Conceptual Framework and Research Propositions: Journal of Advertising: Vol 34, No
4 (tandfonline.com)
THANK YOU