Brainstorming

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The key takeaways are different brainstorming techniques like freewriting, clustering, T-diagrams etc. that can be used to generate creative ideas in a group.

Some brainstorming techniques discussed are freewriting, making a cube, clustering, T-diagrams, tree diagrams, acting like a journalist, spoke diagrams etc.

The ground rules for brainstorming include no criticizing, no evaluating, encourage wild ideas, defer judgment, stay focused on topic, be visual and go for quantity.

BRAINSTORMING

Basic Design - II S.Y.B.Arch Presented by - Ar.Shital Chaudhari

Brainstorming
A method for developing creative solutions to problems. It works by focusing on a problem, then deliberately coming up with as many deliberately unusual solutions as possible, then pushing these ideas as far as possible.

Brainstorming
Powerful tool for design teams Used to generate ideas in a group Can be used on any subproblem

IDEA
any conception existing in the mind as a result of mental understanding, awareness, or activity. a thought, conception, or notion an impression

CREATIVE
Characterized by originality and expressiveness Imaginative To think out of the box Put existing ideas together in a new combination

Ground Rules
Defer Judgment Encourage Wild Ideas Build on the Ideas of Others Stay Focused on Topic One Conversation at a Time Be Visual Go for Quantity

Ground Rules
Relax Have fun Laugh Support

Ground Rules
No boundaries

Completely free your mind No limits on the number of ideas


Fragmented ideas OK Just keywords OK

Ground Rules
No criticizing (during or after)

No evaluating or dismissing
No dismissing EVEN BY YOU YOURSELF No You must be joking looks or comments No idea is ridiculous

Ground Rules
Explain quickly (few seconds)

No questions
Let ideas you dont understand go Speed is the key Important is Association not Viability

Ground Rules Avoid subtle evaluations


How is it going to do Isn't this violating the rules That is an excellent idea How is this different than that idea

Ground Rules Select a moderator

No dominating No interrupting
No passing All are participants; no audience

Idea Selection
Team meets and selects one design to be engineered.
Team members identify critical subsystems and hold brainstorming sessions on such sub-systems.

Brainstorming Technique
1. Freewriting
Options: Write for a specific time period Write for a specific amount of paper

Brainstorming Technique
2. Making a Cube What is it? Imagine a cube. It has six sides. On each side, you have a different task regarding the topic.

Brainstorming Technique

2. Making a Cube
Side One: Describe the topic. Side Two: Compare the topic. Side Three: Associate the topic. Side Four: Analyze the topic. Side Five: Apply the topic. Side Six: Argue for or against the topic.

Associate Compare Describe Analyze Argue Apply

Brainstorming Technique 3. Clustering


What is it?

When you write down words or concepts associated with the topic any ideas that come into your mind

Brainstorming Technique
3. Clustering
Global Warming

Draw a bubble.
And write the topic above it.

rainforests disappearing

extinction

emissions

dangerous world wide

Brainstorm!

dying animals

toxic

Cars/SUVs
landscape changes

factories
no icebergs

expensive to fix? hurricanes Reversible? Now look for words that connect with each other. Circle the words and connect them with lines.

Brainstorming Technique

4. Listing or Bulleting
What is it?

Create a list of terms/ideas/concepts about the topic. Create multiple lists depending on the purpose.
Global Warming Toxic fumes Belief/Disbelief Scientists disagree

SUVs/Cars
Extinction Belief/Disbelief Kyoto Agreement

Average American
China/USA Normal occurrence or abnormal event?

Brainstorming Technique

5. Venn Diagram
What is it?

Capital Became Paris in 400 A.D. francophone

Cities Eiffel Tower

County seat Anglophone Founded in 1839

Draw two circles that connect, like this:


List two topics above the circles.

Brainstorm about the topics what do they have in common and what is unique about each one.

Brainstorming Technique

6. Tree Diagram
What is it?

This diagram has a central idea to which you add branches that focus on details.

Brainstorming Technique

Tree Diagram
When do you use it?

This type of diagram is helpful in classification essays.


Media Visual Audio
Newspaper magazine booklet cd mp3 cassette television webpage movie

Print

Brainstorming Technique

7. Act like a Journalist


What is it?

Using the question words in English to explore the topic.


Who?

Why?

Where?
What?

When?
How?

Brainstorming Technique
Act like a Journalist
When is it useful?

Use this technique when you want to write a narrative.


Why? Who?

Where?
What? How?

When?

Brainstorming Technique

8. T-Diagram
What is it?

Using a T shape, list a category that you want to compare or contrast about a specific topic or topics. Do this for a variety of categories.

Paris, France and Paris Texas


location
Europe Northern France North America Northern Texas

Brainstorming Technique

T-Diagram
When is it useful?

This technique helps when you are writing a contrast or comparison essay.

Paris, France and Paris Texas


location
Europe Northern France North America Northern Texas

Brainstorming Technique

9. Spoke Diagram
What is it?

Write the topic in a circle. Then think of about causes and effects. Write these around the circle like spokes on a wheel.
too many people

cars/suvs

not recycling

chopping down trees

Global Warming
Crazy weather loss of polar ice caps

dying animals

Idea Trigger Method


Phase I: Idea Purge Phase
The objective is declared.

Brainstorm.

There is a relaxation break after two minute The process continues for another minute.

Idea Trigger Method


Phase II: Idea Trigger Phase Leader calls each member for their ideas. Team members cross out shared ideas. Each idea as read may trigger other ideas in other members who write them down quickly on a second page. After the first round, the members repeat the reading process for the second sheet and more until no new ideas are triggered.

Idea Trigger Method


Phase III: Compilation
Members compile and classify ideas into a master list and distribute it.

Afterwards
Work alone to create more ideas. Meet and selects promising ideas. Promising ideas are developed in more detail listing pros and cons.

So lets brainstorm

Bibliography
Lateral Thinking - Edward De Bono en.wikipedia.org/wiki/

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