Business

EXECUTIVE SUMMARY
• The KRAM’s Fruit Tanghulu is a small community business that is based on Poblacion,
Magsaysagy Misamis Oriental. It is idea by KC Falaminiano, she wants to sell a unique snack
that is not yet here in Mindanao. It offers a Fruit candy made with fresh fruit coated with melted
sugar. Our company offers a good and quality of snack that everyone loves. The fresh fruit that
made for our tanghulu is a fresh pick from the farm. We are committed to give a high-quality
product and healthy delicious snack.
MARKET ANALYSIS
• The potential customer of KRAM’s Fruit Tanghulu are employees and students in Poblacion
Magsaysay Misamis Oriental. Poblacion Magsaysay Misamis Oriental is wide and there are
many people especially students, even employees are also many because it is close to the
municipality.
INDUSTRY OVERVIEW AND TRENDS
• The snack industry in Mindanao is growing, with the demand for new and unique snacks.
There is a lot of snacks that is trending now a days. Fruit tanghulu is one of this trending
snacks, we brought them here in Mindanao to give them the snacks that is best for them and
give them the satisfaction that they needed.
TARGET MARKET(S)
• The target market is the Filipino who are interested in trying new and unique snacks, as well as
tourists who want to experience Chinese culture. Also the Chinese people who is residing here
in Philippines or the Chinese tourist who misses their Chinese culture snack which we are
offering in our store.
CUSTOMER DEMOGRAPHICS
• The customer demographics are all ages, but with a focus on young adults and families. It is
made specially for students and workers near at our shop. We focus on employees with
450/day income. The students who will buy our products is mostly Highschool and College
students because in this ages, they like to have their snack outside their school.
PRODUCT SERVICE LINE
• The KRAM’s fruit tanghulu offers a product with uniqueness and satisfaction. The product is
Strawberry tanghulu, Grapes tanghulu and Orange Tanghulu.
DESCRIPTION OF PRODUCTS OR SERVICES OFFERED
• The Fruit tanghulu, is made of fresh fruit coated with melted sugar. The fruits are freshly
picked from the farm, it is washed well so that the bacteria will be removed. You can enjoy the
product without hesitation because it’s healthy and delicious. The fruits we offered are,
Strawberry, Grapes and Orange. It is sweet, sour, tasty and crunchy when it is blended with
melted sugar
UNIQUE SELLING PROPOSITION (USP)
• In KRAM’s Fruit tanghulu, we are just not offering, special and fruity snacks, but to promote
the Chinese culture. We are happy to serve the fruity snacks. The business will offer a unique
and authentic snack that is not widely available in the Philippines. The product we offer is often
can be seen here in Mindanao. We are the first store who will open the Fruit Tanghulu. Our
product can give the satisfaction that every customer want to have in their snack.
MARKETING AND SALES STRATEGIES
• The marketing strategy of KRAM’s Fruit tanghulu is by giving flyers and by putting a tarpaulin
in the front of the store when we open it. Also, we will use the social media platforms to
advertise our product.
MARKETING PLAN
Online Strategies
Social media - We will make a Facebook page and Instagram page to post our product and our
services.
Gmail – They can post their reaction or feedback in our products here; they can also put suggestion so
that we can know how we can make changes on our product.
Offline Strategies
Flyers – We will give flyers so that they can recognize our store. We will also put tarpaulin in the front
so that they can find the store easily.
Box of Suggestions – If they don’t have internet to put their feedback and suggestions, we will put the
box of Suggestions so that they can write it and put it there.
Raffle Promos – Our store will have a monthly promo which all of the customers can join and enjoy the
prizes.
PRICING STRATEGY
• an approach business use to determine what prices they should charge for their products and
services. Penetration strategy is the pricing strategy of our company. Because we are starting
our business, we will also start in cheap price so that the customer will buy our product.
Strawberry Tanghulu – 60
Grape Tanghulu – 55
Orange Tanghulu – 40
DISTRIBUTION CHANNELS
• Reseller – Even our store is just small we have a few resellers for our tanghulu. Most of these
resellers are students near at our store. Because our Tanghulu is always sold in students, some
of the students choose to be a reseller of our product. They sell it on their teacher and fellow
students.
SALES STRATEGY
• The sales strategy of our store is Value-based selling. Our means is building customer trust.
We want to develop better customer relationships and a more loyal client. We prioritize the best
and give solution in their problem.
SALES PROCESS
• The sales process of our store is in good hands, the prospect customers are the young adults,
our store is easy to fing because it is near in school and municipality. The customers on these
days are picky when it comes to snacks so that we made and discovered this delicious that can
satisfy their cravings.
CUSTOMER ACQUISITION
• The KRAM’s Fruit Tanghulu made a website where they can share, they’re thoughts about our
product also, they can refer us to their friends who can buy our product. They can also look for
other good feedback about our company.
FINANCIAL PROJECTIONS
Income Statement
KRAM’S FRUIT TANGHULU

Income Statement
For the month of May
Revenue
Sales 52,500
Expenses
Ingredients 7900
Stick and Plate 760
Other Expenses 600
Total Expenses 9260
Total Operating Income 43,240

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EXECUTIVE SUMMARY

INDUSTRY OVERVIEW AND TRENDS

DESCRIPTION OF PRODUCTS OR SERVICES OFFERED

MARKETING AND SALES STRATEGIES

KRAM’S FRUIT TANGHULU

Total Operating Income 43,240

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