Destination an

d Tourism Mar
By Laarni Biez M. PASUS
LEARNING OBJECTIVES

You will understand the importance of tourist

destination

Able to identify the different types of tourist

destination

Understand the factors that affect tourism

destination
INTRODUCTI
ON
Tourism is a rapidly growing industry
that generates billions of dollars in
revenue for destinations around the
world.
A tourism destination is a geographical
area that attracts tourists, who are
people who travel for pleasure or
business.
There are many different types of tourism
destinations, including:
1. Beach destinations

2. Cultural destinations

3. Ecotourism destinations

4. Adventure destinations

5. City destinations
Factors that Affect Tourism Destinations

Tourists need to be able to easily get to and from the

Accessibility destination.

The destination should have the infrastructure to support

Infrastructure tourism, such as hotels, restaurants, and attractions.

Safety Tourists should feel safe when they are visiting a

destination.
 Price The destination should be affordable for tourists.

The destination should be effectively marketed to

Marketing potential tourists
Pillars of Effective Destination Marketing

 Target Audience
 Destination Positioning
 Marketing Mix
 Collaborative Partnerships
 Emotional Storytelling
 Community Engagement
Global Examples of Destination
Marketing Excellence
As the travel industry continues to evolve,
destination marketing will remain an
essential tool for attracting visitors,
fostering cultural exchange, and promoting
sustainable tourism practices.
Tourism marketing is the process of promoting a
destination or attraction to potential visitors. It
involves developing and implementing strategies
to increase awareness, generate interest, and
encourage travel.
Four Ps of marketing, product, price, place and
promotion serve as a framework for marketing
success.
Thanks!!
 Thanks

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Tips & tricks

Time management Networking Communication

Break your day into smaller chunks Attend events, join professional Be concise when communicating
and focus on one task at a time. Take organizations, and connect with ideas, actively listen to feedback,
short breaks in between to stay fresh others in your field on social media and be open to constructive criticism
to expand your network

Self-care Learning Goal-setting

Make time for exercise, healthy Attend workshops or conferences, Set clear goals by breaking them
eating, and hobbies outside of work read industry publications, and take down into smaller achievable steps
to reduce stress and promote online courses to expand your and by celebrating progress
relaxation knowledge base
More news!
New product launch Company expansion
Our company is excited to announce the We have recently expanded our operations by
launch of a new product line that has been in opening a new office in a different place.
development for months. This innovative This expansion will allow us to better serve
product is expected to revolutionize our our customers and grow our business
industry

Award recognition CSR

Our company has been recognized for We have recently partnered with a nonprofit
excellence in our industry by receiving an organization to provide support and resources
award. This recognition reflects the hard to those in need. We believe it is important to
work and dedication of all of our amazing be socially responsible
employees
"Believe in yourself and all that you are. Know
that there is something inside you that is
greater than any obstacle"

—Company’s quote
April 14
Virtual conference on the future of technology

June 6
Product demo day for new features and updates

July 12
Networking event with industry leaders
What are we going to do next quarter?
Launch

Social media

Website

Training

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Are our products working?
Product Price Discount Availability Comments Rating

Product 1 $20 10% off In stock “Very good” 4/5

Product 2 $25 No discount Out of stock “Could be better” 1/5

Product 3 $50 15% off In stock “Quite satisfied” 3/5

Product 4 $30 No discount In stock “Useful” 2/5

Product 5 $40 20% off In stock “Amazing!” 5/5

Product 6 $15 5% off In stock “Practical” 4/5

 “Exclusive
and inspiring”
Process for the next launch

Planning phase Product development Testing Content creation

Pre-launch Launch Post-launch follow-up Evaluation

Organizational chart
CEO

VP of Sales VP of Operations

Nation Sales IT Product Product

Manager Manager Manager Manager

Sales
Sales Rep. Designer Designer Designer
Coordinator
Life's
moments
Don't let life's special moments
slip away - capture and preserve
them through photographs. In this
newsletter we want to show you
these special moments!
Testimonials
“I was blown away by the exceptional customer service I
received from this company”

—Laura Patterson

“The quality of the products I received from this company

exceeded my expectations by a lot”

—John Nelson

"I love how easy it is to navigate this company's website and

place an order. Everything is simple and easy”

—Peter James
Case studies
Campaign objective Results
Increase brand awareness and drive sales
for a new line of eco-friendly products 23% 80% +10%

Increase in Increase Increase

Approach website traffic in sales in clicks

● A social media campaign that

focused on showcasing the Key takeaway 1 Partnering with influencers
sustainability and quality of our who align with the same brand
products values
● Collaboration with influencers
● Encourage their followers to make Highlighting the unique
Key takeaway 2
more environmentally conscious qualities of your product, such
choices as sustainability
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