Global

Business
Management
Globalization
Objectives
 Understand what is meant by the “globalization”
 Be familiar with the main drivers/causes of globalization
 How global business is different from domestic business
 Understand the various stages of globalization
What is Global Business?
“Any business activity that is carried out across the national
boarders is termed as global business activity.”
The world is moving away from self-contained national economies
toward an interdependent, integrated global economic system.
Globalization refers to the shift toward a more integrated and
interdependent world economy
 Globalization of Markets
Historically distinct and separate national markets are merging
It no longer makes sense to talk about the “German market” or the
“American market”
Instead, there is the “global market”
◦ falling trade barriers make it easier to sell globally
◦ consumers’ tastes and preferences are converging on some global norm
◦ firms promote the trend by offering the same basic products worldwide
Globalization of Markets
In many markets today, the tastes and preferences of consumers in
different nations are converging upon some global norm
◦ Coca Cola, Starbucks, Sony PlayStation, and McDonald’s
hamburgers, IKEA furniture are examples of this trend. By
offering the same basic product worldwide, they help to create a
global market.
 Globalization of Production
Firms source goods and services from locations around the globe to
capitalize on national differences in the cost and quality of Factors
Of Production like land, labor, capital and entrepreneurship
Companies can
◦ lower their overall cost structure
◦ improve the quality or functionality of their product offering
Boeing, Dell etc.,
Globalization of Production
Commercial jet Boeing: Eight Japanese suppliers make parts for the
fuselage, doors, and wings; a supplier in Singapore makes the doors
for the nose landing gear; three suppliers in Italy manufacture wing
flaps; and so on. In total, some 65 percent of the total value of the
aircraft scheduled to be outsourced to foreign companies, 35 percent
of which will go to three major Japanese companies
Flat Panel Televisions and the
Global Economy
Flat panel TVs that Vizio sells in the United States are;
◦ assembled in Mexico
◦ flat panels manufactured in South Korea
◦ electronic components made in China, and
◦ microprocessors made in the United States
An American might drive to work in a car designed in Germany that
was assembled in Mexico by the American automaker Ford from
components made in the United States and Japan that were fabricated
from Korean steel and Malaysian rubber.
She may have filled the car with gasoline at a BP service station owned
by a British multinational company. The gasoline could have been made
from oil pumped from a well off the coast of Africa by a French oil
company that transported it to the United States in a ship owned by a
Greek shipping line.
While driving to work, the American might talk to her stockbroker on a
Nokia cell phone that was designed in Finland and assembled in Texas
using chip sets produced in Taiwan that were designed by Indian
engineers working for Texas Instruments.
Driving Forces of Globalization
The decline in barriers to the free flow of goods, services, and capital
that has occurred since the end of World War II
◦ since 1950, average tariffs have fallen significantly and are now at 4 percent
◦ countries have opened their markets to FDI

Technological change
◦ microprocessors and telecommunications
◦ the Internet and World Wide Web
◦ transportation technology
Why Do We Need Global Institutions?
Institutions
◦ help manage, regulate, and police the global marketplace
◦ promote the establishment of multinational treaties to govern the global
business system
Examples include
◦ the World Trade Organization (WTO)
◦ the International Monetary Fund (IMF)
◦ the World Bank
◦ the United Nations (UN)
What Do Global Institutions Do?
The World Trade Organization_1995 (predecessor GATT _1947) (160 members)
◦ polices the world trading system
◦ makes sure that nation-states adhere to the rules laid down in trade treaties
◦ promotes lower barriers to trade and investment

The International Monetary Fund_1944 (190 members)

maintains order in the international monetary system
The World Bank_1944 promotes economic development
The United Nations_1945 (190 members)
◦ maintains international peace and security
◦ develops friendly relations among nations
◦ cooperates in solving international problems and in promoting respect for human rights
◦ is a center for harmonizing the actions of nations
What Does Globalization Mean for
Firms?
Lower barriers to trade and investment mean firms can
◦ view the world, rather than a single country, as their market
◦ base production in the optimal location for that activity

Technological change means

◦ lower transportation costs - firms can disperse production to economical,
geographically separate locations
◦ lower information processing and communication costs - firms can create and
manage globally dispersed production systems
◦ low-cost global communication networks and global media - create a worldwide
culture, and a global market for consumer products
Can a firm stay isolated?

What will be the consequences of global isolation?

Differentiating features of GB
Political and legal differences
Culture differences
Economic differences
Differences in currency
Trade restrictions
Higher cost of distance
Why firms become global?
Push factors:
◦ Reactive reasons.
◦ E.g., saturation of market

Pull factors:
◦ Pro-active reasons
◦ E.g., Profitability, growth
Why firms become global?
Profit Advantage
Growth Opportunities
Domestic market constraints
Competition
Government Policies
1-19
Is an Interdependent Global Economy
a Good Thing?
Supporters believe that increased trade and cross-border
investment mean
◦ lower prices for goods and services
◦ greater economic growth
◦ higher consumer income, and more jobs
Critics worry that globalization will cause
◦ job losses
◦ environmental degradation
◦ the cultural imperialism of global media and MNEs
How does Globalization affect Jobs
and Income?
Critics argue that falling barriers to trade are destroying
manufacturing jobs in advanced countries
Supporters contend that the benefits of this trend outweigh the costs
◦ countries will specialize in what they do most efficiently and trade
for other goods—and all countries will benefit

1-21
Home Markets under Attack from
Foreign Competitors
This is true in Japan, where U.S. companies such as Kodak, and
Procter & Gamble are expanding their presence. In U.S. where
Japanese automobile firms have taken market share away from
General Motors and Ford. And it is true in Europe, where Dutch
company Philips has seen its market share in the consumer electronics
industry taken by Japan's JVC, Sony, and Korea's Samsung and LG.
The growing integration of the world economy into a single, huge
marketplace is increasing the intensity of competition in a range of
manufacturing and service industries.
How Does Globalization Affect
National Sovereignty?
Is today’s interdependent global economy shifting economic power
away from national governments toward global organizations like the
WTO, IMF, the EU, and the UN?
Critics argue that unelected bureaucrats have the power to impose
policies on the democratically elected governments of nation-states
Supporters claim that the power of these organizations is limited to
what nation-states agree to grant
◦ the power of the organizations lies in their ability to get countries to agree to
follow certain actions
How is Globalization Affecting the
World’s Poor?
Is the gap between rich nations and poor nations is getting wider?
Critics believe that if globalization was beneficial there should not be
a divergence between rich and poor nations
Supporters claim that the best way for the poor nations to improve
their situation is to
◦ reduce barriers to trade and investment
◦ implement economic policies based on free market economies
How Does The Global Marketplace
Affect Managers?
Managing an international business differs from managing a domestic
business because
◦ countries are different
◦ the range of problems confronted in an international business is wider and the
problems more complex than those in a domestic business
◦ firms have to find ways to work within the limits imposed by government
intervention in the international trade and investment system
◦ international transactions involve converting money into different currencies