Research Methods
Research Methods
The main characteristic of this method is the researcher has no control over the variables;
s/he can only report what has happened or what is happening.
Descriptive research studies deal with collecting data and testing hypotheses or answering
questions concerning the current status of the subject of study. It deals with the question
‘what is’ of a situation.
It concerns with determining the current practices, status or features of situations.
Another aspect of descriptive research is that data collection is either done through asking
questions from individuals in the situation (through questionnaires or interviews) or by observation.
Correlational Research
Descriptive and historical researches provide a picture of events that are currently happening or
have occurred in the past.
Researchers often want to go beyond mere description and begin discussing the relationship
that certain events might have to one another.
The most likely type of research to answer the relationship among variables or events is
called correlational research.
It aims at determining the degree of relationship between two or more quantifiable
variables.
Secondly, the relationship thus determined could be used for making predictions.
A high value of relationship, however, does not signify a cause and effect relationship which must
be verified through experimental study.
This research is often conducted to test the reliability and predictive validity of instruments
used for division making concerning selection of individuals for the likely success in a course of
study or a specific job.
Some authors consider this research as a type of descriptive research, since it describes the
current conditions in a situation.
However, the difference lays in the nature of conditions studies. A correlational study describes in
Ex-post Facto Research
There is some research where both the effect and the alleged cause have already occurred
and are studied by the researcher in retrospect.
Such research is referred to as Ex-post Facto (after the fact). Kerlinger (1973) defines Ex-
post Facto research as: “Systematic empirical inquiry in which the scientist does not
have direct control of independent variables because their manifestations have already
occurred or because they are inherently not manipulable”.
Thus, in ex-post facto research or causal-comparative research the researcher has no
control on the variables or s/he cannot manipulate the variables (independent variables)
which cause a certain effect (dependent variables) being measured.
Since this type of study lacks manipulation of variables, the cause-effect relationship
measured are only tentative.
Some authors categorize Ex-post facto studies into the category of descriptive research. T
though it too describes conditions that exist in a situation, it attempts to determine reasons
or causes for the current status of the phenomena under study.
The procedures involved in this study are quite different than those in descriptive
research.
Experimental research
We already know that correlational research can help establish the presence of a relationship among variables but
not give us any reason to believe that variables are causally related to one another.
How does one find out if the characteristics or behaviors or events are related in such a way that the relationship
is a causal one? Two types of research can answer this:-
a) quasi-experimental research and
b) true experimental research.
Trues Experimental research is where participants are assigned to groups based on some selected criterion often
called treatment variable.
Quasi-experimental research is where participants are pre-assigned to groups based on some characteristic or
quality such as differences in sex, race, age, neighborhood, etc.
These group assignments have already taken place before the experiment begins, and the researcher has no
control as to what the people will belong to each group.
The primary characteristic of true experimental research is manipulation of at least one variables and control over the
other relevant variables so as to measure its effect on one or more dependent variables.
The variable (s) which is manipulated is also called an independent variable, a treatment, an experimental
variables or the cause.
Some of the examples of independent variables could be: temperature, pressure, chemical concentration, type
of material and conductivity.
True Experimental research will always have two or more groups for comparison on the dependent variables. It is
Analytical research
In analytical research the researcher has to use facts or information already available, and
analyze these to make a critical evaluation of the material.
Conceptual Research: It is that related to some abstract idea(s) or theory. It is generally used by
philosophers and thinkers to develop new concepts or to reinterpret existing ones.
Longitudinal Research: From the point of view of time, we can think of research either as
one-time research or longitudinal research. In the former case the research is confined to a
single time-period, whereas in the latter case the research is carried on over several time-
periods. Historical research, case study, genetic comes under longitudinal approach of research.
Cross Sectional Research: This type of studies are designed to look at a variable at a
particular point in time. Longitudinal studies involve taking multiple measures over an extended
period of time, while cross-sectional research is focused on looking at variables at a specific
point in time. Experimental research, survey are the examples of cross sectional research.
Clinical or Diagnostic Research: Clinical or diagnostic research follow case-study methods or in-
depth approaches to reach the basic causal relations. Such studies usually go deep into the causes
of things or events that interest us, using very small samples and very deep probing data
gathering devices.
Baseline/Bench-mark Survey/Research
A baseline survey is a research in which data on pre-project socio-economic and business aspects are generated
in order to facilitate the assessment of future impact of project intervention. A baseline survey is conducted in
the absence of available published data on various socio-economic and business aspects.
Impact Assessment: The research, which is undertaken to measure the quantitative benefits derived out
of project intervention and qualitative changes that occurred due to project intervention, is known as an
impact assessment research. This type of research also provides information for identifying the negative
impact of the project.
Feasibility Studies: This type of research is undertaken prior to starting of any business enterprise or any
business related project. This type of research is done to assess the technical, economic, market and
financial viability of the project. The issue whether the project is socially desirable and environmentally
acceptable is also taken into consideration.
Research can also be classified as conclusion-oriented and decision-oriented. While doing conclusion-
oriented research, a researcher is free to pick up a problem, redesign the enquiry as s/he proceeds and is
prepared to conceptualize as s/he wishes. Decision-oriented research is always for the need of a decision maker
and the researcher in this case is not free to embark upon research according to his/her own inclination.
Operations research is an example of decision oriented research since it is a scientific method of
providing executive departments with a quantitative basis for decisions regarding operations under their
control.
Steps in conducting a research
Irrespective of the category of a research study, the steps followed in conducting it are the
same. These steps are -
Selecting and Defining Problem: This marks the beginning of a research study and is the
most difficult and important step. This involves – (i) identifying and stating the problem in
specific terms;(ii) identifying the variables in the problem situation and defining them
adequately; (iii) generating tentative guesses (hypotheses) about the relation of the variables or
in other words the solution of the problem, or writing explicitly the questions (research
questions) for which answers are sought; and (iv) evaluating the problem for its research
ability. To achieve this, you review the literature related to the problem to know what
other researchers have done and discovered and to identify the possible methodology for
conducting the research.
Describing Methodology of Research: You need to state the purpose of the study and to define
the problem clearly. This guides you in deciding the methodology of research which
involves: (a)identifying the method of research; (b) specifying the subjects of study; (c) selecting
an adequate representative sample of subjects; (d) selecting/constructing valid and reliable
instruments for measuring the variables in the problem; (e) selecting a research design and
describing the procedure to be employed for conducting the research study.
Steps of conducting research continues….
Collecting Data: This step involves conducting the study as per the designed
procedure(manipulating the experimental variables in the case of an experimental method),
administering instruments for measuring variables and/or gathering information through
observation. It also involves tabulating the data thus collected for the purpose of analysis.
Analyzing and Interpreting Results: The results of the study are generated at this stage.
The data are summarized, in other words analyzed to provide information for testing the
hypotheses. Appropriate statistical methods of analysis are used to test the hypotheses.
You can perform the analysis manually, by using a hand calculator or a computer as per the
demands of the problem, and the available facilities.
After completing the analysis results are tied together or summarized. The results are interpreted
in the light of the hypotheses and/or the research problem.
These are then discussed in relation to: the existing body of knowledge, consistencies and
inconsistencies with the results of other research studies, and then the conclusions are drawn.
This is followed by writing the research report.
Summary research report format
Section Content
Preliminary pages i.e. title page, declaration, approval page, abstract, key word list, table of contents, list of figures and
tables, acknowledgements
Chapter 1 Introduction – Study background, statement of the problem, study objectives, hypotheses, significance
and justification of the study, scope of the work, study limitations and delimitations, conceptual
framework, definition of key terms
Chapter 2 Literature review (Theoretical and empirical reviews)
Chapter 3 Research methodology – methods – procedures used in data collection (Design, approach, study
population, target population, sampling techniques and size, data collection techniques and tools,
testing of tools, validity and reliability of tools, )
Chapter 4 Data presentation, analysis, discussion and interpretation
Chapter 5 Conclusions and Recommendations – summarize conclusions and what they mean (i.e., answer the
question, “So what?”). What changes and further work do you recommend?
Method vs. Methodology
Methods include the actual steps taken when conducting your research, whereas methodology is the
technique and a comprehensive analysis of the techniques and steps taken in your field of study.
Methodology is the systematic approach one takes to solve the research question.
Method is the collection of steps one takes to solve the research question and technique is one of the
specific steps taken to solve the research question.