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Data Analytics Lecture 1

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Joseph Christian Estrella
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32 views

Data Analytics Lecture 1

Uploaded by

Joseph Christian Estrella
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Analytics

Lecture 1
What is Data and Data Analysis?
What is Data and
Data Analysis?

• Data is all around us.


• Data can come in many
forms:
Text
Image
Picture
Numbers
How does this companies uses data?
Where does • Data is information that we record and
store for various reasons.
data come • It can come from various resources.

from? • The data can be collected by individuals,


organizations or even machines.
Where does • Data is information that we record and
store for various reasons.
data come • It can come from various resources.

from? • The data can be collected by individuals,


organizations or even machines.
Data Creation and
Collection
Creating Data

Administrative
Curated
/ Transactional
Administrative /
Transactional
• This data is collected for record-
keeping and is generally essential
to the organization’s functioning.
• Example
Computer Systems
Social Media
Mobile Apps
POS
IoT
Curated
• This data has been, consciously
gathered to serve some purpose.
• It is typically information that is not
readily available through our day-to-day
interactions.
• Example
Surveys
Interviews
Focus Group Discussion
Observations
Experiments
So what is data
analysis, then?
Data Analysis

Is the process of evaluating, organizing, and interpreting data in order to extract useful
information and insights.

It involves a variety of techniques and methods for cleaning, transforming, and modeling
data as well as visualizing and communicating the results.

The goal of data analysis is to identify patterns and relationships within the data that can be
used to make informed decisions and improve organizational performance.
What can we do
with it?
Applications

Targeting customers
Reducing operational costs Improving problem solving
effectively.

Improving logistics and


Developing new products
supply chain management
Activity:
• As a future IT professional, what possible applications of Data Analytics
you can apply?
• Give some example applications of Data Analytics in the following fi eld and
briefl y explain.
Education
Medicine / Health
Politics
References:
• Tyagi, N. (n.d.). Introduction to Statistical Data Analysis | Analytics Steps.
https://www.analyticssteps.com /blogs /introduction-statistical-data-analysi
s

• Redirect notice. (n.d.).


https://www.google.com /url?sa=i&url=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fen.wikipedia.org
%2Fwiki%2FData&psig=AOvVaw0RxJrAnnx-xRCX3IHj-at0&ust=169300227
9010000&source=images&cd=vfe&opi=89978449&ved=0CA4Q jRxqFwoTC
Oio9per9oADFQAAAAAdAAAAABAD

• https://towardsdatascience.com /understanding-the-types-of-data-in-a-bus
iness-organization-67d7cb9914bd
References:

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