Job Design Presentation

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McDonald's

Job Design
Introduction: McDonald’s Corporation
• Founded in 1940 by Richard and Maurice McDonald
• First Restaurant started in 1948; appliances for the restaurant were bought
from Ray Kroc who later on joined the company in 1955.
• Kroc's vision was to expand McDonald's through franchising, standardizing
operations, and emphasizing efficiency which makes the McDonald's a
global phenomenon.
• Currently, it operates through a franchise business model.
• In the Philippines, George T. Yang opened the first McDonald’s restaurant in
the Philippines in 1981 along Morayta, and in 2005, McDonald’s
Philippines became a 100% Filipino owned company under the name
Golden Arches Development Corporation (GADC).
SWOT Analysis: McDonald’s Corporation
STRENGTHS WEAKNESSES
 Global Presence  Negative Health Perception
 Brand Recognition  Dependency on Franchisees
 Efficient Operations  Vulnerability to Changing Consumer
 Menu Diversification Preferences
 Market and Advertising  Image Challenges
OPPORTUNITIES THREATS
 Health and Sustainability Trends  Competition
 Digital Transformation  Regulatory Challenges
 International Expansion  Health Consciousness
 Menu Innovation  Economic Volatility
 Market and Advertising
Statement of the Problem: McDonald’s
Corporation
As a leader in the fast-food sector, McDonald's has hundreds of
locations across the globe. Effective job analysis and selection
procedures are crucial for McDonald's to uphold its high standards of
customer service and operational effectiveness. How will McDonald's
carry out a thorough job analysis to determine the essential skills and
character attributes needed for different roles within its restaurants?
Alternative Courses of Action: McDonald’s
Corporation
1. Task Analysis
2. Skill and Competency Identification
3. Behavioral Analysis
4. Behavioral Structured Interviews
Chosen Alternative Courses of Action:
McDonald’s Corporation
Behavioral Structured Interviews
 Standardized Questions

 Behavioral Probing

 Competency Assessment

Impact of Behavioral Structured Interviews


 Enhanced Predictive Validity
 Reduced Bias
 Improved Hiring Decisions
 Employee Engagement and Retention
 Enhanced Customer Experience

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