Job Design Presentation
Job Design Presentation
Job Design Presentation
Job Design
Introduction: McDonald’s Corporation
• Founded in 1940 by Richard and Maurice McDonald
• First Restaurant started in 1948; appliances for the restaurant were bought
from Ray Kroc who later on joined the company in 1955.
• Kroc's vision was to expand McDonald's through franchising, standardizing
operations, and emphasizing efficiency which makes the McDonald's a
global phenomenon.
• Currently, it operates through a franchise business model.
• In the Philippines, George T. Yang opened the first McDonald’s restaurant in
the Philippines in 1981 along Morayta, and in 2005, McDonald’s
Philippines became a 100% Filipino owned company under the name
Golden Arches Development Corporation (GADC).
SWOT Analysis: McDonald’s Corporation
STRENGTHS WEAKNESSES
Global Presence Negative Health Perception
Brand Recognition Dependency on Franchisees
Efficient Operations Vulnerability to Changing Consumer
Menu Diversification Preferences
Market and Advertising Image Challenges
OPPORTUNITIES THREATS
Health and Sustainability Trends Competition
Digital Transformation Regulatory Challenges
International Expansion Health Consciousness
Menu Innovation Economic Volatility
Market and Advertising
Statement of the Problem: McDonald’s
Corporation
As a leader in the fast-food sector, McDonald's has hundreds of
locations across the globe. Effective job analysis and selection
procedures are crucial for McDonald's to uphold its high standards of
customer service and operational effectiveness. How will McDonald's
carry out a thorough job analysis to determine the essential skills and
character attributes needed for different roles within its restaurants?
Alternative Courses of Action: McDonald’s
Corporation
1. Task Analysis
2. Skill and Competency Identification
3. Behavioral Analysis
4. Behavioral Structured Interviews
Chosen Alternative Courses of Action:
McDonald’s Corporation
Behavioral Structured Interviews
Standardized Questions
Behavioral Probing
Competency Assessment