Week 5 - Planning Direction, Objectives and Marketing Support
Week 5 - Planning Direction, Objectives and Marketing Support
Planning Direction
Marketing and 4P Objectives
Workshops 1 and 2 (not to be submitted today)
Finalize Deliverable 1 as a team
Finalize your individual Peer Evaluation
Notes:
Deliverable 1 is due on Friday at 11:59 p.m.
Keep up on your hybrids – see “Upcoming
Events” for due dates and times.
Week 5 MKT 2260 1
Week 5
Chapter 5
Source: Marian Burk Wood, Essential Guide to Marketing Planning, 2nd ed. (Harlow, Essex, England: Pearson Education, 2010), Fig. 5.1, p. 95.
Growth? If yes,
Market penetration?
Market development?
Product development?
Diversification?
Maintenance?
Retrenchment?
Explain your thinking.
Yes?
No?
Yes?
No?
Planning Direction
Marketing and 4P Objectives
Workshops 1 and 2 (not to be submitted today)
Finalize Deliverable 1 as a team
Finalize your individual Peer Evaluation
Notes:
Deliverable 1 is due on Friday at 11:59 p.m.
Keep up on your hybrids – see “Upcoming
Events” for due dates and times.
Week 5 MKT 2260 14