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Accenture Task 3 - Final

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151 views11 pages

Accenture Task 3 - Final

Uploaded by

puneetlamoria05
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Social

Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology unicorn
that needs to
Adapt quickly to it’s global scale. Accenture has

Project begun a 3 month POC focusing on these tasks:

1. An audit of Social Buzz’s big data practices.

Recap 2. Recommendation for successful IPO


3. Analysis to find Social Buzz’s top 5 most
popular
categories of content.
Problem
The Analytics
team
1 Data Understanding Process
2 Data Cleaning

3 Data Modelling

4 Data Analysis

5 Uncover Insights
Insights

16 1897 JANUARY
UNIQUE REACTION TO “ANIMAL” MONTH WITH
CATEGORIES POSTS MOST POSTS
Top 5 Categories by aggregate “Popularity” Score

Categories food

technology

healthy eating

science

Animals

58000 60000 62000 64000 66000 68000 70000

Aggregate “Popularity” Score


Popularity percentage share from top 5 categories

21.4
19.0%
%

19.6%
20.3
%
19.8%

Animals science healthy eating technology food


Analysis
Animals and science are the two most popular
Categories of content, showing that people
Enjoy “real-life” and “factual” content the most

Insight
Summary
Food is a common theme with the top 5 categories with
“Healthy Eating” ranking the highest. This may give an
Indication to the audience within your user base. You
Could use this insight to create a campaign and work with
Healthy eating brand to boost user engagement.

Next Steps
This ad-hoc analysis is insightful, but it’s time to take this
Analysis into large scale production for real-time
Understanding of your business. We can show you
How to do this.
Thank you!
ANY QUESTIONS?

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