Chapter 2:

Data Visualization
Objective
● Understand the concept and importance of data visualization in the context of
data mining.
● Explore the goals and benefits of using data visualization techniques.
● Learn various techniques for numerical data, including line charts, bar charts,
scatter plots, etc.
● Understand the techniques specific to non-numerical data, such as pie charts,
word clouds, network graphs, etc.
● Gain insights into the visualization of dashboards, including the components,
design principles, and interactive features.

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Introduction to Data Visualization

[Credit: https://www.geeksforgeeks.org/ ]
Introduction to Data Visualization
Definition of data visualization
● Data visualization is the graphical representation of data and information using
visual elements such as charts, graphs, and maps.
● A powerful tool that allows to explore, analyze, and communicate insights from
complex datasets in a visual and intuitive manner.
● In the field of data mining, data visualization plays a crucial role in uncovering
patterns, trends, and relationships that might otherwise be difficult to identify.

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Introduction to Data Visualization
Data visualization example

[Credit: John C.Hart _ CS Department _ University of Illinois] 5

Introduction to Data Visualization
Importance of data visualization in data mining - 1
● Data visualization helps in understanding the underlying patterns and structures
within data. It allows to identify correlations, clusters, outliers, and other
valuable insights that can drive informed decision-making.
● It facilitates effective communication of findings to a wide range of
stakeholders, including technical and non-technical audiences. Visual
representations can convey complex information more easily than raw data or
textual descriptions.

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Introduction to Data Visualization
Importance of data visualization in data mining - 2
● By representing data visually, we can quickly detect anomalies, spot trends, and
make data-driven predictions. This enables us to gain actionable insights and
extract value from large and complex datasets.
● Data visualization enhances the exploratory data analysis process, enabling data
miners to interactively manipulate visualizations, filter data, and discover hidden
patterns or outliers in real-time.

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Introduction to Data Visualization
Goals and Benefits of Data Visualization - 1
▪ Simplify Complexity:
Visualizations simplify complex datasets by presenting information in a concise
and organized manner. They condense vast amounts of data into visual
summaries that are easier to understand and interpret.

[Credit: https://www.geeksforgeeks.org/ ] 8
Introduction to Data Visualization
Goals and Benefits of Data Visualization - 2
▪ Identify Patterns and Trends:
Visual representations help us identify patterns, trends, and relationships
between variables that may not be apparent in raw data. By spotting these
patterns, we can make better predictions and derive actionable insights.

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Introduction to Data Visualization
Example of Data Visualization Discovers the Trends in Data

[Credit: https://www.geeksforgeeks.org/ ]
Introduction to Data Visualization
Goals and Benefits of Data Visualization - 3
▪ Aid Decision-Making:
Data visualization enables data miners to make more informed decisions by
providing a clear understanding of the data. Visual representations assist in
identifying outliers, making comparisons, and evaluating different scenarios.

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Introduction to Data Visualization

[Credit: https://www.geeksforgeeks.org/ ]
Introduction to Data Visualization
Goals and Benefits of Data Visualization - 4
▪ Enhance Data Exploration:
Visualizations allow for interactive exploration of data, enabling users to drill
down into specific details, filter data, and explore different perspectives. This
interactivity promotes a deeper understanding of the underlying data.

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Introduction to Data Visualization
Data Visualization Puts the Data into the Correct Context

[Credit: https://www.geeksforgeeks.org/ ]
Introduction to Data Visualization
Goals and Benefits of Data Visualization - 5
▪ Improve Communication:
Visualizations are an effective means of communicating findings and insights to
stakeholders. They facilitate the sharing of information in a visually appealing
and easy-to-understand format, enabling better collaboration and decision-
making.

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Summary
Introduction to Data Visualization
● Data visualization: Graphical data representation.
● Importance in data mining: Clarity, insights, decision support.
● Goals: Simplify, discover, communicate.
● Benefits: Understanding, speed, communication.

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