Learning Competencies

 Describe the different dimensions of

motion information and media
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 Comprehend how motion media and
information is/are formally and informally
produced, organized and disseminated
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Motion Media and Information

Motion Information & Media
Motion media- is a form of media that has
the visual appearance of a moving text,
picture and graphics on a display where
its main purpose is to communicate in
more and different ways
- Is a collection of graphics, footage,
videos. It is combined with audio, text
and/or interactive content to create
multimedia
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It communicates message to large,
heterogeneous, and anonymous audiences
It communicates the same message to
mass audiences simultaneously,
sometimes in public, other times in
private
It embodies messages that are usually
impersonal and transitory

Characteristics of Motion
Information and Media
It is multi-sensory such that the audiences
sight and hearing are stimulated in concert.
Such a combination of sensory stimuli forms
a complex synergism that can significantly
enhance communication. This powerful
double-barreled combination of dual-sense
stimulation contributes in large measure to
the compelling influence of motion media.
It is a formal, authoritative channel of
communication. Accordingly, its power in
informing and entertaining lies in the
communicator’s ability to control visual and
aural stimuli
It is instrumental in behavior and attitude
modification- that is, attitude formation,
change, conservation and canalization
(directing a performed attitude to a new
direction)
It confers status upon issues, persons,
organizations or social movements.
Analysis
Different Motion Media Forms
1. Film- also known as Motion Pictures, it is
a series of still pictures when it is shown
in a screen. It creates an illusion that
viewers will perceive a continuous
motion between separate objects that is
known rapidly. This illusion is called Phi
phenomenon it was defined by Max
Wertheirmer in the early 1912
a. Short Film
b. Documentary Film
c. Animation
a. Short film- motion picture not long
enough in running time to be considered
a feature film
b. Documentary film- motion picture
intended to document reality, primarily
for the purpose of instruction, education
or entertainment
c. Animation- method in which pictures are
manipulated to appear as moving
images

Film
2. Motion Pictures in Television- TV is a
telecommunication Apparatus that is used
to for receiving moving images and
sounds that can be black-and-white or
colored with sound or without sounds
a. Drama
b. Reality Shows
c. Game Shows
d. Talk Shows
e. News
a. Drama- a play for theater, radio or
television
b. Reality show- genre of television
programming that documents
purportedly unscripted real-life situations
c. Game show- a television program on
which contestants compete for prizes in
a game
d. Talk shows- genre of television in which
one person discusses various topics put
forth by a talk show host
e. News- newly received or noteworthy
information about recent or important
events
3. Interactive Video- is a kind of media that a
person can intercept and can do things with the
videos where a user can click a portion of the
video that is clickable and if the user clicks that
certain portion of the video it will do something
depending on the person who created that
interactive video.
a. Customizable Interactive videos- users are
enable to adjust or change some variables on
the video and then play it.
b. Conversational Interactive videos- the video is
somehow talking to the person who is
watching. This person can reply to the video
just like they are talking
4. Others
a. Live Streaming- allows a user to
broadcast live feeds that people can
see.
b. Youtube- is a video hosting website
where people can upload videos that
allow other people to view it.
 Advantages of Motion Media
1. Motion: viewers can observe better than
motionless images.
2. Processes: there are things that require
having a motion in order to appreciate or
understand things.
3. Safe Observation: viewers can observe a
phenomenon safely away from danger.
4. Skill Learning: videos can be repeated by
the user to observe it more and learn.
5. Dramatization: can recreate history and
personalities.
6. Affective Learning: viewers can have moral
learnings that they can use in their daily lives
depending on the media they are viewing.
7. Problem Solving: viewers can learn things
from the media that will help them on their
problem solving skills by themselves.
8. Cultural Understanding: appreciating other
cultures by viewing videos that are related to
other cultures.
9. Establishing Commonality: People with
different perspectives can discuss their own
view on the media with others.
 Limitations of Motion Media
1. Fixed Pace. Some media cannot be
interrupted.
2. Still Phenomena. Sometime motion media
are not applicable to other things like map,
diagram and others.
3. Misinterpretation. Misinterpretation is not
common to Motion media; many people
misinterpret things because they have
different perspective.
4. Cost. Equipment and materials are required
by Motion media like computers, televisions,
smart phones and others that are more
expensive than a typical media.
In motion media:
• each picture is a frame and that motion
is created by rendering or showing
consecutively several frames per second.
• 24 frames (pictures) or more per second
makes for a smooth animation.; videos,
film, slides also make use of frames.
• the series of graphics or images follow a
sequence to create a story. This sequence
is often called a storyboard which shows
a set of components (audio, visual,
videos, etc) changing in time to create a
story or a message.
• Motion media can be produced formally and
informally.
Informally produced motion media are
created by individuals often for personal use.
Formally produced motion media are
created by professionals who follow industry
standards in creating, editing and producing
motion media.
Formal production of animations involve the
following steps:
• writing the story - writers and directors
create the story board
• script is written and dialogue is recorded
• animators sketch major scenes; in
betweeners fill in the gaps
• background music and background details
are added
• drawings are rendered
• Videos are produced in the same
manner except that instead of drawing
the scenes they are acted out and shot.
Once the scenes have been shot, all
clips are edited and put together in a
final product.
What are the best three motion media
that you have seen?
What makes these motion media
memorable?
Other reflections on motion media and
information that you may want to
share.

Enrichment
Describe the different dimensions of
motion information and media
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Evaluate the reliability/effectiveness
and validity/appropriateness of
motion media and information
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Learning Competencies
1. Identify the possible sources,
advantages and limitations of motion
media and information;
2. Examine existing motion media and
information on the internet; and
3. Design a storyboard for a motion
information and media.

Objectives
1. Show learners a few samples of
motion media and information.
Animation video live streaming
2. Have learners work within groups of
three members for each group.
3. Let each group think of three more
examples of motion media and
information.
4. Where can you see motion media and
information?
Motivation
Show an example of a flipbook.
flipbook
After showing the example, have each
learner think of a simple motion. Let them
draw the picture to show the starting
position of the object/subject.
Call some learners to describe their work.
Ask learners how the picture changes or
creates the illusion of movement or
blending.

Activity
Motion Media
- Can be a collection of graphics,
footage, videos. It is combined with
audio, text and/or interactive
content to create multimedia
- Its purpose is to communicate
information in multiple ways
(Roblyer, 2006)

Analysis
The widely accepted formats, types and
sources of motion-media and how
these are decided/selected by creators
and users of motion media and
information.
1. According to format:
• Animations - animated
gifs(Graphic Interchange Format),
Flash, Shockwave, Dynamic HTML
• Video formats/Video Codecs -
motion media use large resources.
Codecs compresses and
decompresses video files. Examples
are H.26N series, Quicktime, DivX,
MPG, MP4
2.According to purpose:
education, entertainment, advertising

3. According to source:
personal, social media, media
companies

4. According to audience:
private or public; directed or general
Basic methods on determining the
credibility of motion media:
• Validity of information – Is it peer
reviewed and verifiable
• Source - Primary or secondary source?
Does the video capture the actual event
or does it simply present information
learned about an event
• Relationship of the author to the event –
Does he have firsthand knowledge
Technical methods of detecting
tampering/fake video:
1. Smoothness of video – This is often
detected when movements are not smooth;
when action seems to jump from one
position to another, as if some action was
missing
2. Lighting coverage matches - One way to
detect lighting matches is to look at the
shadows; the source of light determines
the size and direction of the shadow
3. Scale and size consistent- scale refers to
how the size of the objects in reference to
one another are near the real thing. If the
picture is reduced or enlarged by a certain
percent then all of the objects should be
resized by that percent. Objects that are far
away are usually smaller than objects that
are nearer.
It captures motion in a manner that can
be viewed repeatedly
It can show processes in detail and in
sequence
Simulations allow for safe observation
It can cut across different cultures and
groups
It allows scenes, history, events and
phenomenon to be recreated
It enables learning with emotions

Advantages of motion media and

information
Compared to other forms of visual media
the viewer cannot always interrupt the
presentation.
It is often times more costly than other
forms of visual media.
Other data may be presented best using
still images. (graphs, diagrams, maps)
It is subject to misinterpretation

Limitations of motion media and

information
What are the possible sources of
motion media and information?
What are the advantages and
limitations of motion media and
information?
How will you examine existing
motion media and information?

Abstraction
Group the students into five. Ask them to
choose a topic agreed upon as a group.
Let them plan their script and storyboard.
The story should be played out in 1
minute.
Allow the learners to present their work
through a role play.

Rubric

Application
True or False. Write MOTION if the statement
is correct, write MEDIA if the statement is
false.
1. A storyboard is a type of book.
2. iMovie, iPhoto and iWeb are examples of
system software.
3. Interactive multimedia allows the viewer of
the multimedia presentation to control
what and what sequence the elements of
multimedia are delivered.
4. Films is also known as Motion Picture.
5. Live streaming allows a user to broadcast
live feeds.
Assessment
Multiple choice. Select the correct answer.
1. Stop motion is a type of _______ that
uses still images
A. Animation B. Software
C. Video D. Website
2. A way to consider ethical factors when
designing is to make sure _______
A. Your design is all your own work
B. Your design works the way it should
C. Your design physically appeals to people
D. You do not offend anyone’s religious or
cultural beliefs
3. A simulation of movement created by
displaying a series of pictures or frames is known
as a(n) ________.
A. Animation B. Image
C. Graphic D. Video
4. What do you call the series of still pictures
when it is shown in a screen?
B. Film B. Interactive video
C. Motion media D. Motion Pictures in TV
5. Which of the following determines the
credibility of motion media?
C. Source
D. Validity of information
E. Relationship of the viewer to the event
F. Both B and C
Describe the different dimensions of
motion information and media
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Evaluate a creative motion-based
presentation using design principles
and elements MIL11/12MIM-IVef18

Learning Competencies
Design principles of motion media
and information revolve around the
following essential elements:
• Speed can be constant or variable.
The tone of the movement can be
highlighted by the speed coupled with
music. A fast movement gives vigor
and vitality, intensifying emotions. A
slow movement connotes lethargy,
solemnity or sadness.
Direction can indicate a movement from
one direction to another. It can also refer
to the growing or shrinking of an object.
As objects move, the background must
remain in scale with the object.
Motion Path refers to the route that the
object will take. It shows the change in
direction of a movement. It is important
to note the triggers to the change in
direction of an object. These triggers are
often key objects or events in a story.
• Timing can be objective or subjective.
Objective timing can be measured in
minutes, seconds, days, etc. Subjective
timing is psychological or felt. Objective
timing is used to produce subjective
timing. Timing can be used to clarify or
intensify the message or the event. Using a
pause can help time the events.
Design principles in creating movement.
• Speed, direction and timing should depict
natural laws of physics. This included
trajectories, impact on objects and reactions of
the environment.
• Timing affects recall. Fast movement sends
much information Slow movement provides
emphasis and lasting recall.
• Transitions are used to switch between scenes.
Having a clear start and finish in your motion
path or scenes Using neutral colors at the start
or end of a scene is a good method for creating
the right mindset. It is important to know which
type of transition to use as this sets the tone
for the next event and should provide a smooth
• Sound and color adds depth and meaning to
movement.
• Cartooning your graphic and text provides
dynamic movement. This can be done by
using the following movements: stretching,
rotating, squashing
• Blurring can be used in different ways. In
animation, blurring can provide the illusion of
fast movement. In videos, it is often used to
censor information for security or decency.
• Always review the purpose of the movement.
Movement is not added for the sake of it.
Show an old
commercial/advertisement to the
learners.
Let them identify the various
movements in the video that
contributes to the message. Have
them discuss in their mini project
group how the different elements of
motion design are used in the video.
Commercial advertisement
Enrichment