Business Plan MPU

BUSINESS
PLAN
MPU22012
Nukman Danish Irfan Adri
04DET22F1004 04DET22F1084
Muhammad Iskandar
04DET22F1033
YOUR COLLEGE
POLYTECHNIC KOTA BHARU
This document is prepared to apply
For a loan of RM 100,000 from Bank Rakyat
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CONTENTS
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-
CONTENTS
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- CONTENTS
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INTRODUCTIO
N
A business plan is a document that outlines the
goals, strategies, and operational details of a
business. It typically includes sections on the
business concept, market analysis, marketing and
sales strategies, organizational structure, and
financial projections. The purpose of a business
plan is to provide a roadmap for the business,
attract investors or lenders, and guide decision-
making.
01
Clarity of
03
Attract
Why do we need
Vision funding Business plan?
02 04
Strategic Risk
planning management
05
Decision
making
Project Background
Overview
Company name Localz Burg Cafe
Address D124, Jalan Pangkal Kalong, 16450,
Ketereh, Kelantan
Type of business Sole Proppriertorship
Date of commencement 15/2/2024
Date of registration 15/3/2024
Main activity Produce, Distribute, Promotion,
Marketing and Selling
Email [email protected]
Account Bank Maybank – 1656 5929 9887
Vision and Mission
Vision
Ensuring customers are full and
satisfied with our menus
Mission
Provide and give satisfactions to the
customers with an affordable prices
and variety types of foods
Business
Objectives
Gain experience
in business scene
Make the best

local burger
Increase profit
sales
Organizational chart
Iskandar
CEO
Nukman Adri
Head of Marketing Head of Finance
Manpower Planning
Kitchen Receptionist Customer
2 chef 1 receptionist 1 waiter

1 barista (taking orders and (deliver foods to
payments) customer’s tables)
1 promoter
Remuniration Plan
STAFF MONTHLY SALARY (RM) KWSP (13%) (RM) SOCSO (11%) (RM) TOTAL (RM)
CEO (1) 2,000.00 260.00 220.00 1,520.00
HEAD OF FINANCE (1) 1,800.00 234.00 198.00 1,368.00
HEAD OF MARKETING (1) 1,800.00 234.00 198.00 1,368.00
CHEF (2) 3,000.00 390.00 330.00 2,280.00
BARISTA (1) 1,200.00 156.00 132.00 912.00
RECEPTIONIST (1) 1,000.00 130.00 110.00 760.00
WAITER (1) 1,000.00 130.00 110.00 760.00
PROMOTER (1) 800.00 104.00 88.00 608.00
TOTAL 12,600.00 1,638.00 1,386.00 9,576.00
Target Market
- Our company target young adults, families,
workers, tourists and late-night crowd from 5 – 50
years old
- Built near mosque and gas station
- Wider options of variance to attract more

customers which comes in several types or flavour
like beef, chicken, lamb, fish and a lot more
- Gave lower price to whom ordered set meals
Market Segmentation
Demography Segmentation
Income levels - Offering value meals,
combo deals, and affordable burger
options.
Geography Segmentation
Suburban Areas - Offering family-
friendly burger restaurants with
spacious seating and play areas for
children.
Market Segmentation
Psychographic Segmentation
Environmentally conscious consumers
- Providing sustainable and eco-
friendly burger options.
Behavioral Segmentation
Social Media Influencers -
Collaborate with influencers to reach
their followers and create buzz around
new menu items or promotions.
Market Size
Target Market Number of Target Market Market Size (RM)

(Monthly Average)
Young Adults Ala-Carte (800 pcs)

Families = RM 20,000.00
Workers Combo/Set Meals (1000 set)
Tourist
Late-Night Crowd
Marketing Strategy
Product Price Place Promotion

- High quality
ingredients Channels: - Redeem points
- Easy take away Ala-carte – RM9.00 Tiktok
food to eat Instagram - Limited-time
anywhere Combo Meals – RM13.00 Facebook offers
- Free condiments Website
add-on of -Family and
customer’s choice group deals
Marketing Strategy
Capital Expenditure Cost of the product =
RM21,389.55
Working Capital CEO + HEAD OF FINANCE + HEAD
OF MARKETING + CHEF (2) +
BARISTA + RECEPTONST + WAITER
+ PROMOTER = RM 9,576.00
Other • COST PACKAGING : RM 117.00

Expenses/Expenditure • COST DATA (UTILITY): RM
150.00/ PER MONTH
• RENTAL COST : RM 1,200.00
Operational Process
BURGER PROCESS
Ingredients Seasoning Cooking the
Preparation the Patties Patties
Toasting the Assembling Wrap the

Buns the Burger burger
Serve to
customers
Business Premises
Location Map
Operational cost & Cost per unit
Direct Material Cost
Materials Quantity Wholesale Price (RM) Total Price (RM)

Ingredients - - 6,413.11
Tong food clip 3 1.87 5.61
Griller 2 410.00 820.00
Gas 1 (14 kg) 26.60 26.60
TOTAL 7,265.32
Ingredients Cost
Ingredients Quantity Wholesale Price (RM) Total Price (RM)
Bun 45 packs (40 pcs/pack) 7.99 359.55
Beef Patty 75 packs (6 pcs/pack) 9.99 749.25
Chicken Patty 75 packs (6 pcs/pack) 9.99 749.25
Lamb Patty 90 packs (5 pcs/pack) 29.99 2,699.10
Fish Patty 45 packs (10 pcs/pack) 18.00 810.00
Cabbage 36 kg 3.99/kg 143.64
Onion 18 kg 5.49/kg 98.82
Cucumber 9 kg 3.50/kg 31.50
Chili Sauce 4 liter 29.65 29.65
Black Pepper Sauce 1 liter 8.50 8.50
Mayonnaise 470 ml x 2 17.50 35.00
Cheese Slice 15 packs (84 slices/pack) 37.80 567.00
Butter 15 kg 8.79 131.85
TOTAL 6,413.11
Indirect Material Cost
Materials Quantity Wholesale Price (RM) Total Price (RM)

Burger wrapper 1 pack (100 pcs/pack) 6.50 117.00
Chair 24 15.00 360.00
Table 6 35.00 210.00
Cleaning supplies - - 100.00
Cashier machine 1 350.00 350.00
TOTAL 1,137.00
Direct Labour Cost
Position Gross Salary (RM) KWSP (11%) (RM) SOCSO (13%) (RM) Net Salary (RM)
Quality Control 3,400.00 374.00 442.00 2,584.00
Production 3,200.00 352.00 416.00 2,432.00
Packaging 3,500.00 385.00 455.00 2,660.00
Total (RM) 7,676.00
Indirect Labour Cost
POSITION GROSS SALARY (RM) KWSP (13%) (RM) SOCSO (11%) (RM) NET SALARY (RM)
CHEF (2) 3,000.00 390.00 330.00 2,280.00
BARISTA (1) 1,200.00 156.00 132.00 912.00
RECEPTIONIST (1) 1,000.00 130.00 110.00 760.00
WAITER (1) 1,000.00 130.00 110.00 760.00
PROMOTER (1) 800.00 104.00 88.00 608.00
TOTAL 7,000.00 910.00 770.00 5,320.00
Overhead Cost
REQUIREMENT TOTAL COST (RM)
RENT 1,200.00
UTILITIES 3,500.00
OFFICE SUPPLIES 2,000.00
MARKETING 1,600.00
TOTAL 8,300.00
Operational budget
REQUIREMENT TOTAL COST (RM)
CAPITAL EXPENDITURE
OFFICE EQUIPMENT 2,200.00

MACHINERY 1,170.00
FURNITURE AND FIXTURES 570.00
MONTHLY EXPENSES
DIRECT MATERIAL COST 7,265.32

DIRECT LABOUR COST 7,676.00
OVERHEAD COST 8,300.00
TOTAL (RM) 27,181.32

Utility
PARTICULARS AMOUNT (RM)
WIFI BILL 150.00
RENT EXPENSES 1,200.00

SALARY PAID 9,576.00
ELECTRICITY EXPENSES 250.00
WATER CHARGES 100.00
TOTAL (RM) 11,276.00
Financial Plan
Project Implementation
Schedule
Conclusion
In conclusion, Localz Burg Cafe is a vibrant and
welcoming culinary destination that offers a
diverse menu of mouthwatering burgers crafted
with passion and creativity. With a focus on quality
ingredients, flavorful combinations, and
exceptional customer service, we strive to provide
a memorable dining experience for burger fans and
food lovers alike. Whether you're craving classic
favorites or innovative creations, our cafe is
dedicated to serving up delicious burgers that leave
a lasting impression. Join us for a culinary
adventure where every bite tells a flavorful story!
THANK YOU.
Just do it, for the locals

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BUSINESS

Make the best

Kitchen Receptionist Customer

2 chef 1 receptionist 1 waiter

- Wider options of variance to attract more

Target Market Number of Target Market Market Size (RM)

Young Adults Ala-Carte (800 pcs)

Product Price Place Promotion

Other • COST PACKAGING : RM 117.00

Toasting the Assembling Wrap the

Materials Quantity Wholesale Price (RM) Total Price (RM)

Materials Quantity Wholesale Price (RM) Total Price (RM)

OFFICE SUPPLIES 2,000.00

OFFICE EQUIPMENT 2,200.00

DIRECT MATERIAL COST 7,265.32

TOTAL (RM) 27,181.32

PARTICULARS AMOUNT (RM)

WIFI BILL 150.00

RENT EXPENSES 1,200.00

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