Ucw Final

UCW
Joao Victor M. Pacheco (2022471)

Ahmed Eldeeb (1911078)
Barbara Ximena Avilez Morfin (2017758)
Amita (2023825)
Jasma Haren Mody (2026734)
 Objective
 Top Job codes
 Marketing & Advertising
 Final recommendations
Overview
 Smart Table
 MBA with specialization
benefits
7.8%
Unemploy $15.6 Average
Wage BC
ment
48%
Employers
Struggling
Tourism &
Food
Vacancy
Rate Entertainment
12.8% & Recreation
Vacancy Rate
12.8%
4000 Job
Openings 2019 -
2029
Advertising,
22% Skill GAP
marketing & P.R.
Marketing & professionals
Sales
Operations
77% of
8,60,000 5.9%
22% Skill require post- Job
Overall Canada & BC Skill Gap Analysis GAP secondary Vacancy
Marketing & education Rate
Sales
Operations
How much does Marketing & Advertising contribute to skill gap?
Tech Sector Investments
• B.C. added more than 100,000 jobs

throughout the province in 2021
• B.C.’s unemployment rate 5.3%.
• Tech sector is growing rapidly
• The computer systems design sector
grew 39% in B.C – 2019
• Expected to grow at an average annual
rate of 4.8% over the next 10 years
• People 29 or younger entering the
workforce
• Expected to fill approximately 48% Job
openings for next 10 years
How does MBA with specialization benefit ?
Student Personally
How does MBA with specialization benefit ?
Social - Economically
SELF- SUFFICIENT
GOVERNMENT
UNIVERSITY ECONOMY
REVENUE
Travel 640% Increase in tech

Increase in batches House Rental economy
Medical Insurance
Salaries & Benefits Telecommunication Tech Program
Tuition Fee
Professional services 2010 - $70 Million in tax BC GRANTS
revenue
International Students 2010 - 22,000 Jobs 2,900 tech-related spaces
created in BC
Professional occupations
in advertising, marketing • A university degree or diploma
and public relations (NOC • Analyzing, developing and implementing communication and
1123) promotion strategies
Business development officers and marketing researchers and consultants (NOC 4163)
 Bachelor's degree in economics, commerce, business

administration
 Research, Preparing Policies
 Manage programs for Business investment
 Tourism in urban and rural areas
 Promote commercial or industrial products and services
Retail sales supervisors (NOC 6211)
• Academic/Basic Upgrading
• Overseeing and coordinating the activities
of cashiers
• Increase in online sales
• Involved with a company’s e-commerce
site
Advertising, marketing and
public relations managers
(NOC 0124)
Advertising, marketing and public

relations managers
• Plan, organize, direct and control
departments
• Evaluate the activities of commercial,
industrial, and e-business
Source :- www.workbc.ca/jobs-careers
• 2020 - 70% of business executive
struggling to find resources
• Employee’s lack technical digital
marketing skills (Jelly, 2022)
PRODUCT MARKETING
MARKETING SALES
PRODUCT
SMART TABLE – FINAL DETAILS
10 Year Job Job Job

NOC Low Median High Annual
Name Expected Opening Opening Opening
Code Wage Wage Wage Salary
Openings 2022 2026 2031
Professional occupations
1123 in advertising, marketing 5240 +790 +450 +510 $18.0 $28.7 $44.0 $59,898
and public relations
Business development
officers and marketing
4163 4050 +530 +360 +400 $24.0 $33.3 $68.1 $69,513
researchers and
consultants
6211 Retail sales supervisors 13230 +1,880 +1,140 +1,370 $15.2 $21.0 $32.9 $43,798
Advertising, marketing
0124 and public relations 4140 +540 +360 +450 $24.0 $39.3 $67.3 $82,006
managers
THANK YOU
ANY QUESTIONS?
References
• The Digital Marketing Skills Gap in Canada. (n.d.). Innovatebc.Ca. Retrieved June 11, 2022, from
https://www.innovatebc.ca/blog/the-digital-marketing-skills-gap-in-Canada
• Kirkwood, I. (2022, February 3). Universities have a role to play in addressing BC’s tech talent crunch: report.
BetaKit. https://betakit.com/universities-have-a-role-to-play-in-addressing-bcs-tech-talent-crunch-report/
• Why Co-op | UBC Co-op Programs. (n.d.). Ubc.Ca. Retrieved June 11, 2022, from
https://coop.ubc.ca/students/why-co-op
• Bharti, B. (2021, June 7). Bye-bye four-year degree. Canadian companies want workers faster. Financialpost.
https://financialpost.com/news/economy/bye-bye-four-year-degree-canadian-companies-want-workers-
faster
• Jelly, O. (2022, April 27). Reskilling to Address Digital Marketing Skills Gaps. Marketing News Canada.
https://marketingnewscanada.com/news/how-rapid-reskilling-can-address-the-existing-digital-marketing-skil
ls-gaps
• JellyAcademy_DigitalMarketingskills.(Winter, 2022)
https://static1.squarespace.com/static/608c2697c79b983551b1690d/t/6232735df82f8e5f29077388/16474
73515705/JellyAcademy_DigitalMarketingSkills.pdf
• Hina Alam, The Canadian Press. (2022, February 8). B.C. expected to have over one million job openings in
next decade. Financialpost. https://financialpost.com/fp-work/b-c-expected-to-have-over-one-million-job-
openings-in-next-decade

Ucw Final

Uploaded by

Copyright:

Available Formats

Ucw Final

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ucw Final

Uploaded by

Copyright:

Available Formats

UCW

Joao Victor M. Pacheco (2022471)

• B.C. added more than 100,000 jobs

Travel 640% Increase in tech

 Bachelor's degree in economics, commerce, business

Advertising, marketing and public

10 Year Job Job Job

You might also like