Seeding drylands

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Meet Nkatha
She has been a farmer from last 5 years. she farms in
dry land conditions in kenya.

Her sales gets affected severely due to less yield in such

conditions. she has tried different kind of seeds but still has
got no results.

she wants cost effective and high quality seeds.

What will she do?

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 The Problem

Climate keeps fluctuating which Farmers present in dry land

results into less and erratic yield conditions in low and mid
for farmers. altitude areas face this condition
frequently leading to low
income.

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 Our Solution

We offer best quality crop fields Our seed ensures that farmers We empower farmers to yield at Our seeds are of very high
and horticultural products that get yield each season even under the best regardless of their land quality, leading to food
are either open pollinated or minimal rainfall. conditions which helps them earn protection.
hybrid seeds. good income.

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Our Mission and Vision

Mission Vision
To promote and contribute to the access of high To establish a serious seed business for the
quality seeds of improved dry land crop varieties to marketing of superior dry land crop varieties that
farmers in low and medium altitude areas. meet the farmer's needs.

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Building Africa is playing a life-and-death match when it comes to food security,
especially in the context of climate change and population growth. There is
a need to change this urgent than ever.

Inclusivity
62%
Women involved in farming
Women in Agricultural Research
Around 62 percent of women are Development (AWARD) has been
involved in farming. Yet when it working to promote inclusive
comes to shaping research agriculture-driven prosperity for
22% agendas, decision-making and
leadership in agricultural
Africa. With our company, we want
to encourage more females to pursue
women in leadership development, only one in seven agriculture and help them generate
women have a leadership employment.
position.

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 Market Size
$79.4B
$79.4 B in 2023 Total Available Market

The global commercial seeds market size was

estimated at USD 49.79 billion in 2017 and is
expected to witness a CAGR of 8.1% from 2017 to
2025, which means the market is worth $79.4B in
2023

$7.94B
We aim to capture 1% of this market in next 10 years, meaning Our Market Share
we are targeting a $7.9B opportunity

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 Build our Nation

Ethiopia(5.6% CAGR)

Uganda(2.5% CAGR)

Seychelles
(5.08% CAGR)

Tanzania(4.8% CAGR)
As per IFAD, there are 33 million small holder farmers in
Africa. They need more support. They need fertilizers and
Rwanda(6.3% CAGR)
good quality seeds.

With our unique seeds, we want to ensure them with a stable We are looking to expand our operations in Uganda, Tanzania, Seychelles,
Ethiopia and Rwanada. All of which are growing markets for seed usage
income round the year.

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 Business Model
We generate revenue by manufacturing and distributing adaptable seeds through direct channels, mainly targeting small and
medium-sized farm owners and decision makers

$2k 35%
Average value Net profit

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 Our USP

We are able to produce and

market seed adaptable to East
Certified quality drought
Africa region at scale and able to Our seeds are affordable compared
tolerant cereals and pulse
develop route to market with our to market prices.
seeds.
business partners.

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 Our Products

Onion Tomato Pak-choi Pearl-millet Cow-pea

Yellow bean Sorghum Green gram n26 Sawa maize

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Competitor Analysis
Quality Drought tolerant cereals and pulse seeds

Affordable

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 Our Products
Direct product distribution to farmers

Participation at relevant industry fairs and Set up a sales team to generate leads
events

Market using press, blogs and

Use digital marketing and SEO
newspaper

Using social media to generate

High word of mouth and referrals
awareness

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Financial Projections

Sales and EBITDA Forecast

5 Year Forecast 800,000,000

KSH 705,341,791
700,000,000
› Sales: KSH 1.80 Billon
› Growth: 48.09% YOY 600,000,000

› EBITDA / Sales: 48.85% 500,000,000

› ROI: x5.38 KSH 418,771,467

400,000,000
› Payback period: One year KSH 319,535,794
KSH 344,591,241

300,000,000
KSH 264,273,753
KSH 216,312,038
200,000,000 KSH 188,084,748
KSH 149,010,669
KSH 111,304,594
100,000,000
KSH 64,739,389

0
1 2 3 4 5

Sales EBITDA
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 Traction And Metrics

Net Revenue Number of distributors Gross margins Profit margins

$300k 100 65.7% 35%

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 Operations

Fund Utilization Marketing

10%
20%

$2M
20%

Technology

Total funds

These funds are for a 50%

CAPEX
runway of 12 months

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 Roadmap
And Bio crop protection products
Production for other seed to supplement seed revenue.
companies

Expansion through additional Diversification into fodder seed Scale our company globally to
distributor engagements in Kenya and the by-product for zero waste more dry land conditions.
and regionally and sustainability

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Our Story
Name surname

› Dryland Seeds Company Limited (DSL) was established in 2007

by the late Mr. Ngila Kimotho and since then has been producing,
importing and distributing best quality Open Pollinated and
Hybrid seeds.
› AGRA provided DSL with US $ 150,000 seed capital in 2007 to
scale up production and procure processing equipment.
› Dryland Seeds Company Ltd has over 100 reliable distributers
covering the Kenyan region by partnering and distributing
through local companies in Tanzania, Kenya and Uganda.
› We are regulated by Kenya Plant Health Inspectorate service
(KEPHIS), a government parastatal, which assures the quality of
agricultural inputs and produce to prevent adverse impacts on the
economy, the environment and human health.

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 Our Team
Board of Directors

Lynette Ngila Mutheu Ngila Alex n (Sales

(MD) (BOM) Manager)

Legal practioner whose passed the Kenya Finance practioner 12 years 10 years experience sales and
High Court bar experience cross cutting FMCG, marketing across seed and crop
NGO and agribusiness SME protection in Africa. Manages team of
reporting 15 sales staff

HR
AML Sammy O Francis K
Administrator

Head of finance and 2 decades experience manging staff Seed regulatory compliance, Farmer production Management
Reporting across banking and SMEs processes and contract farmer (Manges +15-90 0n farm casuals
management

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 Thank You
Email Phone

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