o r ma ti on

a a n d I nf
m ed i
Literacy

LESSON:
AUDIO MEDIA
CA SU PA NG A. , LL AG AS N. D.

STEM 1
2-C
 C o v er ag e

WHAT IS AUDIO MEDIA?

3 TYPES OF SOUND IN MULTIMEDIA PRESENTATION

7 AUDIO FILE FORMATS

TIPS FOR LOW-COST SOUND DESIGNING

 Audi o?
What is

AUDIO

IT IS DEFINED AS ANYTHING CONNECTED TO SOUND,

SPECIFICALLY WHEN RECEIVED, RECORDED,
TRANSFERRED, OR DUPLICATED (HARPERCOLLINS,
N.D.). IT IS ANYTHING RELATED TO THE
DOCUMENTATION AND TRANSMISSION OF SOUND
(CAMBRIDGE UNIVERSITY, N.D.). AUDIO IS ONE OF
THE RESOURCES OF MEDIA AND INFORMATION,
 i s Audi o
What
media?

AUDIO
m e di a

IT REFERS TO THE MEDIA COMMUNICATION THAT

USES AUDIO EQUIPMENT TO REPORT. DOCUMENT.
AND DELIVER INFORMATION THROUGH THE MEANS
OF SOUND. IT MAV ALSO REFER TO AUDIO FORMATS
SUCH AS ANALOG TAPE CASSETTES, DIGITAL
COMPACT DISCS. AND COMPUTER FILES CONTAINING
AUDIO. ON THE OTHER HAND, AUDIO INFORMATION
 TYPES OF SO UN D IN
IA PRE S E NTAT ION
MULTIMED
of s ound
3 Types

1. M U S IC

2. SOUND EFFECTS
3. N A R R AT IO N
 TYP E S OF S OU N D IN
DIA P R ES E NTATION
MULTIME

Music

ACCORDING TO CALVERT(2014), IT IS OFTEN ELICITS EMOTION AND

AROUSAL FROM LISTERNERS. IT IS ALSO VOCALAND/OR INSTRUMENTAL
SOUNDS COMBINEDIN SUCH A WAY AS TO PROCUDEBEUATY OF FORM,
HARMONY, AND EXPRESSION OF EMOTION.
 TYP E S OF S OU N D IN
DIA P R ES E NTATION
MULTIME

Sound Effects

SOUND EFFECT
IT MAKES SPECIFIC POINTS, IT PROVIDES A GROUPS
HINT TO THE SETTING IN THE ABSENCE OF
VISUALS. IT IS ANY SOUND OTHER THAN HARD
MUSIC OR SPEECH. ARTIFICIALLY sOUND
Foley sound
REPRODUCED TO CREATE AN EFFECT IN A
DRAMATIC PRESENTATION. Background sound

Design sound
 TYP E S OF S OU N D IN
DIA P R ES E NTATION
MULTIME

Sound effect
gr o up s

HARD It is the recorded sound directly as what they are.

sOUND
Foley sound It is synchronized on screen but it is not the original sound of what they are.

Background sound It is any sound other than the sound being monitored (primary sound)

Design sound sounds that a sound designer produces to simulate a particular action that isn't audible in
the real world.
 TYP E S OF S OU N D IN
DIA P R ES E NTATION
MULTIME

Narration

4 TYPES OF
It is a spoken message that often gives NARRATION
the most direct information. This is the Fully-Voiced Reading
(Solo narration)

most essential content in some media Partially-Voiced Reading

formats.
(Solo narration)

Unvoiced Reading
(Solo narration)

Multicast readings
Or
Multicast readings
 TYP E S OF S OU N D IN
DIA P R ES E NTATION
MULTIME

4 types of
Narration

Fully-Voiced Reading is an audiobook that uses a distinct voice for each character that
(Solo narration) appears in a story and makes the character distinguishable from one
another.

Partially-Voiced Reading It is usually done by one narrator. It focuses on giving character a

(Solo narration) certain voice disguise.

the narrator reads the story in a natural, more straightforward tone. There
Unvoiced Reading
(Solo narration) are no changes in voice for different characters.

Multicast readings The audiobook is being read by multiple voice actors. Two characters (duet
Or
Multicast readings narration) or more can be used in this.
 T Y PE S O F A UD I O FIL E
F O R MA T S
a udi o f i l e
f
7 Types o
formats

M4a FLA MP3 Mp4

C
Wav WM AA
A C
 TYPES OF AUDI O FI LE
FORMATS

M4a
is an mpeg-4 audio file or audio-compressed file used due of higher quality
demand as a result of cloud storage and bigger hard drive space incontemporary
computers. The high-quality makes it the preferable option.
 TYPES OF AUDI O FI LE
FORMATS

FLA
C
Although it is a digital audio file format similar to MP3, it differs greatly in that it is a lossless file type, which means
that no audio data is lost during encoding. The advantage of FLAC is, being a lossless audio file, its compression can
save size and promote sharing of an audio file while being able to return to the original quality standar
 TYPES OF AUDI O FI LE
FORMATS

MP3
is a Windows-based substitute for the widely used and more popular MP3 file type. Despite
its quality, it is not the most widely used due to its inaccessibility to many users, especially
those who do not use the Windows operating system. Its advantage is its lossless
compression, which maintains great audio quality across all types of restructuring
procedures.
 TYPES OF AUDI O FI LE
FORMATS

MP4
MPEG-4 part 14/mpeg-4 adc or also knows as mp4 is a multimedia file format used to
digitallystore audio and video files. It contain data in the file, rather than codes. It is
important noteto note that mp4 files require different different codecs to implement the
code artificially and allow it to be read.
 TYPES OF AUDI O FI LE
FORMATS

WA
V
It is a microsoft audio file format standard for storing and audio bitstream on pcS. the waveform data
preserved shows the loudness and intensity of sound in certain WAV file segments. Though it's not standard,
it is certainly possible to use compression to change a WAV file. On Windows platforms, WAV is commonly
utilized. Usually, they are usually uncompressed audio files, even if the format doesn't need them.
 TYPES OF AUDI O FI LE
FORMATS

WM
is a Windows-based substitute for the widely used and more popular MP3
A
file type. Despite its quality, it is not the most widely used due to its
inaccessibility to many users, especially those who do not use the
Windows operating system. Its advantage is its lossless compression,
which maintains great audio quality across all types of restructuring
procedures.
 TYPES OF AUDI O FI LE
FORMATS

AA
C
It is commonly used lossy digital audio compression codec
development by Mpeg (moving picture experts group). It was
designed to replace mp3 because it offers higher sound quality at the
same time.
 TIPS
FO R L O W C O S T
SO UN D D E S I G N I N G
 TIPS
FOR LOW C OS T S OUND
DESIGNING

1. Never underestimate the power of natural sound

The sounds made by nature and by industry is the

best musical score you canuse in your videos.
When you shoot a scene, keep everybody silent and
let thenatural ambient sound go with the action
 TIPS
FOR LOW C OS T S OUND
DESIGNING

2. Create your own sound ban

Create your own sound bank.A sound bank comes in

handy in case you need all natural and original
sound.Keep your sound recorder (your phone, that is)
handy at all times. Record a quietnight with only crickets
and cicadas making sound, a rainfall, a busy street,strong
winds, and more. When the time comes that you would
need ambientsound, you will already have something
available.
 TIPS
FOR LOW C OS T S OUND
DESIGNING

3. Go for original music, otherwise, search for royalty free music

When you upload a video with an incorporated copyrighted

music, social mediamight instantly mute it because it violates
copyright rules. In case you reallyneed that particular song, ask
somebody to do a cover of it for your use. Socialmedia will not
mute covers. Aside from this, you may opt to use royalty
freemusic. Often times, the creators of this music do not ask for
any royalty or talentfee except that their works must be duly cited
in the end
 TIPS
FOR LOW C OS T S OUND
DESIGNING

4. Eliminate unnecessary noise as much as possible

Sometimes, you cannot demand complete silence because of some
circumstances. Based on our experience, our most common sound problems are
wind, industrial noise, neighborhood noise (including the
videoke),uncontrollable bystanders, and unmindful production team. The remedy
is simple: shut them up or move away. For instance, we shot a scene along the
river, and even if we want to record the natural sound of rushing water, we just
could not do it because the river is right beside the express way. To solve the
problem, we went to another creek, far from any unwanted noise, and recorded
the sound of running waters. If this is impossible, you can use natural sound
downloaded from a free source on the internet.5
 TIPS
FOR LOW C OS T S OUND
DESIGNING

5. Be careful with your voice recordings.

Some video contents rely greatly of voice component, like the

instructional videomaterials currently being produced for DepEd TV, and
poor sound can affect the conten's effectiveness, especially if the message
is on the voice company itself. This is one of our downfalls in some
filmmaking competitions, so we have beenvery cautious about this
 TIPS
FOR LOW C OS T S OUND
DESIGNING

6. Balance layers of sound.

This is a problem we encounter when there is more than one layer of

sound in avideo, say, a layer for voice, a second layer for music, and a
third layer forambient sound. Remember to decrease the volume of the
secondary and tertiarysound in order to highlight the primary sound. For
instance, your video maybegin with music, but lower its volume once
the voice over enters. You mayincrease the music volume again after the
voice over narration