Business

Intelligence
Agenda
 Business Intelligence
 Business Analytics
 Analytics
 Types of Analytics
Business Intelligence
Business intelligence (BI) is software that ingests business data and
presents it in user-friendly views such as reports, dashboards, charts and
graphs. BI technologies provide historical, current, and predictive views of
business operations. Common functions of business intelligence
technologies include reporting, online analytical processing, analytics,
dashboard development, data mining, process mining, complex event
processing, business performance management, benchmarking, text
mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and
sometimes unstructured data to help identify, develop, and otherwise
create new strategic business opportunities.
Business Analytics
Business analytics is the process of transforming data into insights to
improve business decisions. Data management, data visualization,
predictive modeling, data mining, forecasting simulation, and
optimization are some of the tools used to create insights from data.
In other words, business intelligence focuses on description, while
business analytics focuses on prediction and prescription.
Analytics
Analytics is a field of computer science that uses math, statistics, and machine
learning to find meaningful patterns in data. In other words analytics is the
process of discovering, interpreting, and communicating significant
patterns in data. Quite simply, analytics helps us see insights and meaningful
data that we might not otherwise detect. This data is often used in financial
markets as part of a trading strategy or by businesses to judge market sentiment
and make better business decisions.
Cloud Analytics: Cloud analytics is a marketing term for businesses to carry
out analysis using cloud computing. It uses a range of analytical tools and
techniques to help companies extract information from massive data and
present it in a way that is easily categorized and readily available via a web
browser.
Customer Analytics: Customer analytics is the process of collecting,
analyzing, and interpreting customer data to gain insights into their behavior,
preferences, and needs. It helps businesses make data-driven decisions,
improve customer satisfaction, and optimize marketing strategies for more
personalized and effective customer experiences.
Online/Web video Analytics: Online/Web video analytics refers to the
process of tracking, measuring, and analyzing user interactions and
behaviors with online videos. It provides insights into various metrics, such
as views, play rates, engagement, drop-off points, and audience
demographics, enabling content creators and marketers to optimize their
video content and improve audience engagement and retention.
Social Analytics: Social analytics refers to the process of collecting,
analyzing, and interpreting data from various social media platforms to
gain insights into audience behavior, sentiments, trends, and interactions. It
helps businesses and organizations to understand their online presence,
measure the effectiveness of marketing strategies, and make data-driven
decisions to improve their social media performance.
Behavioural Analysis: Behavioral analytics is a process of studying
and analyzing user interactions and behavior across digital platforms,
applications, or systems. It aims to derive insights and patterns from this
data to understand user preferences, engagement, and decision-making,
helping businesses optimize their products, services, and user experiences.
Behavioural Analysis
It aims to answer questions such as:
 Which are the most popular videos?
 Where do the viewers come from?
 How long do viewers watch a particular video?
 Do they take any action during or after watching the videos (e.g.,
share, embed, like)?
 Which portion of the video is most popular?
 Which ad placements are most effective - pre-roll, mid-roll or
post-roll?
Data Analysis
Data analysis is the process of inspecting, cleaning, transforming, and
interpreting raw data to extract meaningful insights, patterns, and trends. It
involves using statistical and computational techniques to draw
conclusions and make informed decisions based on the data's findings.
When you’re done analyzing a dataset, you’ll turn to other data analytics
activities to:
 Give others access to the data.
 Present the data (ideally with data visualization or storytelling).
 Suggest actions to take based on the data
A vital point of data analysis is that the analysis already captures data,
meaning data from the past.
Types of Data Analysis
There are many types of data analysis techniques. Here are the most well-
known:
 Text analysis – This is also referred to as Data Mining. This method
discovers a pattern in large form data sets using databases or other data
mining tools.

 Statistical analysis – This analysis answers “What happened?” by

utilizing past data in dashboard form. Statistical analysis involves the
collection, analysis, interpretation, presentation, and modeling of data.

 Diagnostic analysis – This analysis answers “Why did it happen?” by

seeking the cause from the insights discovered during statistical
analysis. This type of analysis is beneficial for identifying behavior
patterns of data.
Predictive analysis – This analysis suggests what is likely to happen by
utilizing previous data. The predictive analysis makes predictions about
future outcomes based on the data.

Prescriptive analysis – This type of analysis combines the insights from

text, statistical, diagnostic, and predictive analysis to determine the
action(s) to take in order to solve a current problem or influence a
decision.
Data Analytics
Data Analytics is the process of extracting meaningful insights and patterns
from large datasets to aid decision-making and business optimization. It
involves collecting, cleaning, analyzing, and interpreting data using various
statistical and computational techniques to uncover valuable information and
trends.
A successful data analytics practice can should provide a better strategy for
where your business can go. When done well, data analytics can help you:
 Find trends
 Uncover opportunities
 Predict actions, triggers, or events
 Make decisions
Tools for Data Analytics
Analytics software are tools that help humans and machines perform the
analysis that allows us to make mission-critical business decisions.
Common tools for performing data analysis and overall analytics include:
 IBM Cognos
 Microsoft Power BI
 Tableau
 R analytics
 Python
 Google Analytics looker studio
ANALYSIS VS
ANALYTICS
ANALYSIS :- is the detailed examination of the elements.

ANALYTICS : is the systemic approach on the analysis

made.