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Data Mining Pptxpresentation

The document discusses data mining, including what it is, the process involved, tools used, and benefits. It defines data mining as the process of sorting through large data sets to identify patterns and relationships. The main stages of the data mining process are described as data gathering, data preparation, data modeling, and data analysis.

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ishaan2448
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42 views12 pages

Data Mining Pptxpresentation

The document discusses data mining, including what it is, the process involved, tools used, and benefits. It defines data mining as the process of sorting through large data sets to identify patterns and relationships. The main stages of the data mining process are described as data gathering, data preparation, data modeling, and data analysis.

Uploaded by

ishaan2448
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

ISHAAN SHARMA

BBA(IB)
23
Contents
Category 1
09/12/2022

• What is data mining 5


• Data mining process
• Stages of data mining
• Data Gathering
Series 1
• Data preparation
Category 4 0 Category 2 Series 2
• Data modeling Series 3

• Data analysis
• Tools used in data mining
• Benefits of data mining

Category 3
2
What Is Data Mining
09/12/2022

• Data mining is the process of sorting through large data sets to identify
patterns and relationships that can help solve business problems through data
analysis. Data mining techniques and tools enable enterprises to predict
future trends and make more-informed business decisions.
• Data mining is a key part of data analytics overall and one of the core
disciplines in data science, which uses advanced analytics techniques to find
useful information in data sets. At a more granular level, data mining is a step
in the knowledge discovery in databases (KDD) process, a data science
methodology for gathering, processing and analyzing data. Data mining and
KDD are sometimes referred to interchangeably, but they're more commonly
seen as distinct things.
3
09/12/2022

How Does It Work ?


• Data mining is typically done by data scientists and other skilled BI and analytics
professionals. But it can also be performed by data-savvy business analysts,
executives and workers who function as citizen data scientists in an organization.
• Its core elements include machine learning and statistical analysis, along with
data management tasks done to prepare data for analysis. The use of machine
learning algorithms and artificial intelligence (AI) tools has automated more of
the process and made it easier to mine massive data sets, such as customer
databases, transaction records and log files from web servers, mobile apps and
sensors.

4
09/12/2022

Data Mining Process

5
09/12/2022

Data Gathering
• Relevant data for an analytics application is
identified and assembled. The data may be
located in different source systems, a data
warehouse or a data lake, an increasingly
common repository in big data
environments that contain a mix of structured
and unstructured data. External data sources
may also be used. Wherever the data comes
from, a data scientist often moves it to a data
lake for the remaining steps in the process.
6
09/12/2022

Data Preparation
• This stage includes a set of
steps to get the data ready to
be mined. It starts with data
exploration, profiling and pre-
processing, followed by data
cleansing work to fix errors
and other data quality issues.
Data transformation is also
done to make data sets
consistent, unless a data
scientist is looking to analyze
unfiltered raw data for a
particular application. 7
Data Modeling
09/12/2022

• Once the data is prepared, a


data scientist chooses the
appropriate data mining
technique and then
implements one or more
algorithms to do the mining.
In machine learning
applications, the algorithms
typically must be trained on
sample data sets to look for
the information being
sought before they're run
against the full set of data. 8
Data Analysis
09/12/2022

• The data mining results are


used to create analytical
models that can help drive
decision-making and other
business actions. The data
scientist or
another member of a data
science team also must
communicate the findings
to business executives and
users, often through data
visualization and the use of 9

data storytelling techniques.


Data mining tools and software
09/12/2022

• Data mining tools are available from a


large number of vendors, typically as part of
software platforms that also include other types
of data science and advanced analytics tools. Key
features provided by data mining software
include data preparation capabilities, built-in
algorithms, predictive modeling support, a GUI-
based development environment, and tools for
deploying models and scoring how they perform.
• Vendors that offer tools for data mining
include Alteryx, AWS, Databricks, Dataiku, Data
Robot, Google, H2O.ai, IBM, Knime, Microsoft,
Oracle, RapidMiner, SAP, SAS Institute and Tibco
Software, among others.
10
Benefits Of Data Mining 09/12/2022

•More effective marketing and sales. Data mining helps marketers


better understand customer behavior and preferences, which enables
them to create targeted marketing and advertising campaigns.
Similarly, sales teams can use data mining results to improve lead
conversion rates and sell additional products and services to existing
customers.
•Better customer service. Thanks to data mining, companies can
identify potential customer service issues more promptly and give
contact center agents up-to-date information to use in calls and online
chats with customers.
•Improved supply chain management. Organizations can spot market
trends and forecast product demand more accurately, enabling them
to better manage inventories of goods and supplies. Supply chain
managers can also use information from data mining to optimize
warehousing, distribution and other logistics operations.
•Increased production uptime. Mining operational data from sensors
on manufacturing machines and industrial equipment. 11
09/12/2022

THANK YOU

12

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