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Essential Steps Used in Phase 1 Continuation

This document outlines steps for conducting design research, including identifying a problem, preliminary research, ethnographic research through observation and interviews to develop empathy for users, and analyzing data to create user personas.

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Sharmaine Liasos
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47 views13 pages

Essential Steps Used in Phase 1 Continuation

This document outlines steps for conducting design research, including identifying a problem, preliminary research, ethnographic research through observation and interviews to develop empathy for users, and analyzing data to create user personas.

Uploaded by

Sharmaine Liasos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Essential steps used in this phase:

Phase 1. Purpose- Empathetic Understanding

1. Identification of a problem/ issue in a


community
2. Preliminary research- through books, internet
3. Ethnographic Research- to gain deeper
understanding and connection with the user
4. Analyzing Data
5. Creation of Persona
Step 1. Identification of a Problem/Issue
In this step you may start looking
for possible projects that you will
work on. Identify a problem or issue
in your community that is close to
your heart. Who do you want to
help? Why do you want to help
them? Describe using the graphics
below.
Step 2. Preliminary Research
 Conduct an online research to gather preliminary information about the problem and
issue. Is this problem happening in other places? Take note, you are not supposed to
think of any solution at this point. You are doing this to understand more the
problem/ issues around your user.
 Combine the information you gathered from Step 1 and Step 2. At this point, you are
now ready to identify the problem and craft your problem statement!

How to craft a problem statement:


Identify
be the Verb+ Identify the User+ Problem to
tackled
Sample:
1. How can we help the students of ISU to become more
effective self-directed learners?
2. How can we encourage the Echaguenos to reduce plastic
wastes?
ACTIVITY

 Craft your problem statement.

 Problem Statement:

_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Step 3. Ethnographic Research—Empathy Study

 The main goal of this process is to gain deeper understanding


and connection with the community. How do you get to know
the people involved in the issues/problems in the
community? How can you connect with them?
 Have this in your mind always: PUT YOURSELVES INTO THE
USER’S SHOES. Experience their everyday life. How do they
think and feel?

You may use the following methods:


 Observation
 Interview
Observation

 The purpose of this method is to use AEIOU and POEMS observation technique
as tools for empathy study. During field observation, record observations
under appropriate headings.
 AEIOU Technique:

What to observe: Observations


Activities
Environment
Interactions
Objects
Users
POEMS Technique:

People Objects Environment Message Services


Interview

 Useinterview as a technique to clarify


observations and assumptions. This is your
opportunity to dig deeper into the inner
thoughts and feelings of the user.
It is best to conduct face-to-face interviews to
discover your user and their needs. During the
interview:

 Probe to uncover the truths behind their human


story
 Observe their non-verbal cues as well as pick out
observations of their natural setting
 Record all the interview data for analysis (word
for word)
 You may conduct interviews in pairs or
groups of three. Decide on the role each
member is to play (interviewer, note-taker,
observer).
 A mix of both Type A & B questions are important during interviews. Type A
questions helps to keep your interviewees at ease while you build rapport
with him/her before moving into ‘tougher’ Type B questions which unravels
deeper information. Type B questions will aim to evoke stories and explore
emotions. Conclude with Type A questions as you end your conversation.
 Interviews are not surveys. Do not ask a list of questions. Build on the
answers of your interviewees.
ACTIVITY 2
 Prepare your guide questions prior to the conduct of your interview using the
template below:

Empathy Study Plan Who will be interviewed?


Demographics Personal Motivations
Questions: Questions:

Areas Related to the Problem


Questions:

2. Conduct an ethnographic research/empathy study.


Conduct an ethnographic research/empathy study.

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