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PR Group 1

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18 views10 pages

PR Group 1

Uploaded by

arianagrande00725
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Quantitative

VS.
Qualitative Research
GROUP 1
Introduction
Quantitative and Qualitative generally refer to the two fundamental
foundations of research. Sometimes, they are reffered to as approach,
methods, or design. They may also refer to the type of data.
Generally, these are two of the broad distinctions in research in terms
of data, methodology and analysis.
Differences

Quantitative Qualitative
• categorial
• numerical/quantity
• descriptive data based on actual
• discrete ( counting )
observations
• continuous ( measurement )
examples: descriptive temperature
examples: temperature, size
( very hot, hot, not so hot, cold )
Qualitative Research
• is concerned with the occurance of data ( Pernia 2004 ) which is used to explore
and understand the meaning individuals or groups of people ascribe to a social or
human problem. (Cresswell, 2022). Thus, the focus is on describing the
phenomena. Those who engage in this form of inquiry employ an inductive style,
a focus on individual meaning, and the importance of reporting the complexity of
a situation (Cresswell, 2022). For Babbie (2014), every observation is qualitative
at the beginning. That is, the way we describe things is descriptive, which is not
inherently numerical or quantitative.
Quantitative Research
• is focused on the recurrence of data (Pernia, 2004), which is employed to examine the
relationship among variables by testing an objective. In simpler terms, quantitative
focus on counting and relies on quantifiable or numerical data. The focus is deductive.
Researchers who engage in this form of inquiry have assumptions on an objective
reality that can be measured or observed using appropriate instruments and methods,
and being able to generalize and replicate the findings (Creswell, 2022). Quantification
will most likely make observations more explicitly that is why quantitative data are
easier to aggregate (to a group), summarize, and generalize (Babbie, 2014).
Deductiv
e vs
Inductiv
Deductive from general to specific; requires a researcher to start with a few
general ideas or pattern than could be considered as logically or theoretically
expected, and apply them in a specific situation (Babbie, 2014; Neuman, 2021).
Inductive - from specific to general. An inductive approach in inquiry begins
with detailed observations to the discovery of patterns to reach an overarching
conclusion. Start your research with an abstract idea/concept, develop empirical
generalizations, and identify preliminary relationships (Babbie, 2014; Neuman,
2021).
However, in recent years, there has been increased interest in both approaches,
which resulted in the development of mixed methods research. According to
Cresswell (2022), this is an approach to inquiry that combines or associates both
qualitative and quantitative forms. This involves the use of qualitative and
quantitative strategies and the mixing of both approaches in the study that will
provide a stronger backbone on the results than either quantitative or qualitative
research. It is relatively new in the social and human sciences and students and
researchers are advised to first develop their skills in quantitative and qualitative
researches before attempting to employ mixed methods research.
It is important to note that none of these approaches/designs is better than
the other. Some would say quantitative research is more objective and easily
verifiable than qualitative research. But others will argue the qualitative
studies allow the researchers to know more (in-depth) than what quantitative
researches allow. Both approaches provide an important answers and
insights into research questions, depending on the purpose for which a
research project is being conducted. Do not argue which one is better than
the other. The discussion must focus on which approach will best help in
reaching your research goals.
Thank
You!

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