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KidMedics - Solution Template

The document discusses a case study about KidMedics and outlines steps to develop a digital marketing strategy including identifying paid, owned and earned channels, allocating budgets, assigning KPIs and creating an engagement strategy. The objective is to reduce the uninstall rate and suggestions are sought for channels, ad formats, budget allocation between awareness, engagement and conversions and KPIs for each stage along with engagement strategies.

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james.thankachan92
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55 views7 pages

KidMedics - Solution Template

The document discusses a case study about KidMedics and outlines steps to develop a digital marketing strategy including identifying paid, owned and earned channels, allocating budgets, assigning KPIs and creating an engagement strategy. The objective is to reduce the uninstall rate and suggestions are sought for channels, ad formats, budget allocation between awareness, engagement and conversions and KPIs for each stage along with engagement strategies.

Uploaded by

james.thankachan92
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case Study - KidMedics

Enter Full Name: James


Thankachan

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2 Identify different
1
<Enter Your Response - Mention 2 channels for each>
paid, owned and
earned channels to Paid: Google Ads

meet the objective (2 Twitter Ads


channels each). Facebook Ads

2. Owned:
E-mail marketing campaigns, corporate brochures, company newsletters
sent out tocustomers
-Posts and blogs on social media like Facebook, Instagram and Twitter
-Website or Mobile site

3. Earned:
Product reviews on YouTube, social media and blogs
-Media coverage for products, services, brands or events
-Word-of-mouth, Buzz or Viral

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2
Mention any four <Enter Your Response>
Note: You can use two paid channels from the ones you mentioned in the previous question
paid channels and
identify ad formats Channel 1 Channel 2 Channel 3 Channel 4
Google Ads Youtube Facebook and Quora
and the campaign Instagram
ideas on each.

Ad format for Ad format for Ad format for Ad format for


Channel 1 Channel 2 Channel 3 Channel 4
Search Ads Video Ads Images, Bumper &
Carousel,Stori Discovery Ads
es

Campaign for Campaign for Campaign for Campaign for


Channel 1 Channel 2 Channel 3 Channel 4

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3
Allocate your budget <Enter Your Response>
Note: You can allocate a range of % among awareness, engagement and conversions
(in %) between 1. Awareness
awareness,
engagement &
conversions. Mention
your reason for the
same. 2. Engagement

3. Conversions

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5
<Enter Your Response - Min 2 for each stage>
Assign KPIs to (a) Awareness:
measure the
performance of
your campaign. (b) Consideration

(c) Purchase

(d) Delight

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5
<Enter Your Response>
Create an
engagement 1.
strategy to reduce
the uninstall rate.

2.

3.

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Thank You!

© All rights reserved upGrad | MICA - Digital Marketing for Leaders

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