A PRESENTATION ON

“ Augmented Reality in Automotive Industry ”

Submitted to the Department of Computer Applications
In the partial fulfillment of the requirements for the award of the degree

Master of Computer Applications (MCA)

Submitted to: Submitted by:

Mr. Santosh Kumar Gupta Abhishek Kumar (2201330140013)

Assistant Professor (MCA)

SCHOOL OF COMPUTER APPLICATIONS
NOIDA INSTITUTE OF ENGINEERING & TECHNOLOGY
19, KNOWLEDGE PARK-II, 1
GREATER NOIDA, U.P.
FEB, 24
Augmented Reality in
Automotive Industry

Presented by :

Abhishek Kumar
“ 220133140013 ”
Master of Computer Application
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Content
• The rise of Augmented Reality in the Automotive industry
• What is Augmented Reality (AR)?
• Benefits of AR in the automotive industry
• AR in Automotive Design
• AR in Automotive Manufacturing
• AR in Automotive Sales and Marketing
• AR in Automotive Service and Repair
• AR in Connected Cars

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Content
• AR in Connected Cars
• Advantages
• Disadvantages
• Future Scope
• Conclusion

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 The Rise of Augmented Reality in
the Automotive Industry
• Welcome! Today, we'll explore how augmented reality (AR)
is transforming the automotive industry.

• AR cover digital information into the real world, creating

interactive experiences.

• Hold on, and let's see how AR is driving innovation across

design, manufacturing, sales, and customer service.

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What is Augmented Reality (AR)?

• AR overlaps computer-generated information into the real world.

• Think of it as adding virtual layers to what you see with your eyes.

• AR uses cameras, sensors, and software to track and understand the environment.

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Imagine pointing your phone at a car and seeing
its hidden components or instructions for repair.

That's the magic of AR!

It combines the physical and digital, making

information more interactive .

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Benefits of AR in the automotive
industry
• Increased efficiency and productivity.
• Improved accuracy and quality control.
• Enhanced customer experience and engagement.
• Reduced training costs and time.
• Safer and more informed driving experiences.

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AR trim processes, reduces errors, and empowers both
businesses and customers.

It's a win-win for the automotive industry.

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AR in Automotive Design
• AR allows designers to create and visualize 3D car models in real-time.

• They can make instant changes, assess fit and function, and collaborate virtually.

• AR reduces physical prototypes, saving time and money.

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Imagine designers "walking around" a virtual car,
adjust design elements on the fly.

AR speeds up the design process and innovation.

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AR in Automotive Manufacturing
• AR guides assembly workers with step-by-step instructions.

• Workers see highlighted components and procedures, reducing errors and training time.

• AR improves quality control by enabling real-time inspections.

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AR turns complex assembly lines into interactive
workspaces, making manufacturing more efficient
and accurate.

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AR in Automotive Sales and Marketing
• AR lets customers virtually explore car models in dealerships or from home.

• They can customize colors, features, and even see the car in their own driveway.

• AR develops product engagement and drives informed purchase decisions.

• Imagine trying out a car's interior and features before stepping into a real one. AR creates a more
immersive and engaging car buying experience.

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AR in Automotive Service and Repair
• AR-powered manuals guide technicians through repair procedures.

• They see highlighted components, instructions, and even troubleshooting tips.

• AR reduces repair time, improves accuracy, and empowers technicians.

• AR turns technicians into superheroes! They can fix cars faster and more effectively, leading to
happier customers and reduced costs.

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AR in Connected Cars
• AR - powered heads-up displays project information into the front mirror.

• Drivers see navigation, speed limits, and alerts without taking their eyes off the road.

• AR develops safety and driver awareness of their surroundings.

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Advantages:

• Enhanced Design and Prototyping:

• Visualization: Designers can create and manipulate
3D car models in real-time and functionality in a
virtual environment before physical prototypes are
built.

• Collaboration: Teams can gather around AR

models, discuss changes, and make decisions more
efficiently.

• Cost and Time Savings: Fewer physical prototypes

lead to reduced material usage and development
time.

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•Improved manufacturing and assembly:
•Assembly guidance: workers can overlay AR instructions
onto real components, minimizing errors and training time.

•Quality control: AR system can scan and compare

components to digital models, ensuring accuracy and
reducing defects.

•Production efficiency: Refine workflows and optimized

layouts enhance production speed and quality.

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•Advanced Driving Assistance:
•Heads-up displays (HUDs): Drivers can see essential
information (speed, navigation, warnings) directly on their
windshields, reducing distraction and improving
situational awareness.

•Augmented reality navigation: Real-time information

and directions are overlaid Into the driver's field of
view, enhancing visibility and guidance.

•Connected car features: AR can integrate with

connected car technologies to display relevant
information about nearby points of interest, traffic
conditions, and more.

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Disadvantages:

• Technical Challenges:

• Cost and Complexity: AR hardware and software

require significant investment and ongoing
development.

• Security and Privacy Concerns: Data security and

user privacy need to be carefully addressed.

• Interoperability (Difference) Issues: Compatibility

between different AR systems and platforms can be
limited.

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•Human Factors:

• Distraction Potential: While HUDS aim to minimize distraction, poorly designed AR interfaces
could negatively impact driving safety.

• Availability and Equity (Share) : Ensure equitable access to AR technology for all
drivers, considering potential physical limitations and technology affordability.

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Regulatory Considerations:

•Safety standards: clear guidelines and safety

regulations are needed for AR integration in
vehicles.

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Future Scope:
• Advanced AR HUDs: Seamlessly integrated, high-resolution displays with minimal distraction.

• Haptic (Touch) feedback: AR experiences incorporating touch interaction for a more realistic feel.

• Enhanced personalization: AR-powered car configurations tailored to individual preferences and

driving habits.

• Predictive maintenance: AR-based diagnostics and analytics for proactive car maintenance.

• Autonomous vehicles: AR integration for situational awareness and enhanced safety in self-
driving cars.

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The self-driving Revolution:

•AR can help self-driving cars "see" the world better by

highlighting pedestrians (The man who is
walking ), obstacles, and even traffic signs, making them
safer and more reliable.

Picture This:
You point your phone at a car explaination. The car
appears virtually in your room, letting you explore its
features and even change colors.

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Conclusion:
• AR holds limitless potential to transform the automotive industry, from design and manufacturing to
customer experience and driving assistance.

• However, addressing technical challenges, human factors, and regulatory considerations is crucial
for responsible and beneficial AR implementation.

• By carefully navigating these potential. AR can promote the way for a future where cars are more
intuitive , personalized, and connected, empowering drivers and enhancing the overall automotive
experience.

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References:-
• https://www.geeksforgeeks.org/basics-augmented-reality/
• https://www.youtube.com/watch?v=ZmOzA0k9Las&t=58s
• https://www.youtube.com/watch?v=Phdlo2Hmkqk
• https://en.wikipedia.org/wiki/Augmented_reality
• https://
www.researchgate.net/publication/342357985_The_Application_of_
Augmented_Reality_in_the_Automotive_Industry_A_Systematic_Liter
ature_Review

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