University Institute of Liberal Arts

and Humanities
Course Name- Communication Skills
Course Code-23PCH-105

Digital Communication – Blogs & DISCOVER . LEARN . EMPOWER

Websites
 COURSE OBJECTIVES
The Course aims to:
Augment students overall communication and interpersonal skills
1 by making them realize the importance of good oral and written
English Language in professional life.
Enrich their reading capability with special emphasis on expanding
2
vocabulary and grammatical formations.
Build exceptional speaking, reading and writing skills by correcting
3
grammatical errors and pronunciation through practice.
Enhances soft skills by fostering self awareness, confidence and a
4 positive attitude in students’ ability to communicate effectively in
English.

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 COURSE
OUTCOMES • Space for visual (size 24)
On completion, the students are expected to
CO
Numb Title Level
er
Apply appropriate Listening, Speaking, Reading and Writing Skills (LSRW
Skills) with correct non-verbal cues to attain expertise in soft skills.
CO1 Apply

Apply correct contextual and comprehensible written text in the form of

paragraph writing, short compositions business correspondence, using
CO2 logical support and argument in a wide range of communication situations. Apply

Demonstrate linguistic competence while speaking and during

presentations through accuracy in grammatical usage, vocabulary,
CO3 pronunciation and intonation. Apply

Evaluate information as critical readers, speakers and writers applying ethics

in communication and
CO4 Evaluate
being sensitive in cross cultural communication.
Create original, digital content for websites, blogs, vlogs and personal social
media profiles etc. •https://getvoip.com/uploads/business-communication-
CO5 Create methods.jpg
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 What is a Blog?
• A blog (a shortened version of “weblog”) is an
online journal or informational website
displaying information in the reverse
chronological order, with the latest posts
appearing first, at the top.
• A collection of skills that one needs to run and
supervise a blog.
• Entails equipping a web page with tools to
make the process of writing, posting, linking,
and sharing content easier on the internet.

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 Benefits Of Blogs
• Start a new business
• Become a better writer
• Express yourself
• Build a network
• Get more client for your existing business
• Improves writing skills
• Increases agility
• Boosts search engine optimization

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 Example

https://encrypted-tbn0.gstatic.com/
https://lh3.googleusercontent.com/ 6
 Example

https://lh3.googleusercontent.com/ https://lh3.googleusercontent.com
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 How to start a Blog
• Step 1: Plan your blog post by
choosing a topic, creating an outline,
conducting research, and checking
facts.
• Step 2: Craft a headline
• Step 3: Write your post
• Step 4: Use images to enhance your
post, improve its flow, add humor, and
explain complex topics.
• Step 5: Edit your blog post.
https://www.istockphoto.com/photos/start
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 How to write a Blog
• Magnetic headline
• Compelling leads
• Useful subheads
• Informative and engaging body
• Appealing graphics
• Powerful call to action
• Relevant internal link
• Good meta description

9https://www.progovtjobs.com/2022/06/how-to-write-blog-post-for-
beginners.html
 10 Best Blog Sites for 2021
1. WordPress.org – Best for Self-Hosted Blogs.
2. WordPress.com – Best for Free Blogs. ...
3. Wix.com – Best for Small Websites. ...
4. Joomla.com.
5. www.Medium.com
6. Ghost.org. ...
7. Squarespace.com. ...
8. Weebly.com.
9. Blogger.com
10. Tumblr.com
https://blog.hubspot.com/blog/tabid/6307/bid/34143/12-inspiring-examples-of-beautiful-blog-
homepage-designs.aspx 10
 Using Multimedia
• Blogs give writers the opportunity to use design,
images, audio, and video to supplement their writing.
Take advantage of these innovative ways to enhance
your presentation!
• Use appropriate content, size, and quality Make
sure your chosen images complement the layout of
your text visually.
• When linking to an online video, consider using a
screen shot from that video as your hyperlink. A
screen shot can make a reader more likely to click on
a link. It can demonstrate the clip’s relevance to your
post.
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 How to maintain a successful
blog
• Make post titles eye-catching but also
reasonably accurate.
• Consider using the tag function in each
post. This will help guide readers through
your content thematically instead of
chronologically. Keep tags consistent,
including punctuation.
• If your hosting platform allows, link to
similar blogs in order to increase your
traffic.
https://www.creativefabrica.com/pt/
product/illustration-of-maintaining-
security/
 How to maintain a successful
blog
• Be aware that you are potentially addressing
people with very different knowledge bases
and cultural assumptions than yours.
• Handle comments with care. As the blog’s
creator, the way you handle dissenting or
inflammatory voices sets the tone for your
readers.

https://www.creativefabrica.com/pt/
product/illustration-of-maintaining-
security/
 Vlogs

• A blog that publishes video

content.
• Started as a form of self
expression
• Intends to get attention, a market
or an audience
• A personal website or social media
account where a person regularly
posts short videos.

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15
 Importance of Vlogs
• 5 Billion videos are seen every day on
YouTube
• Cross – cultural communication and
awareness
• Education
• Connecting with people
• Lively touch
• Revenue
• Making a difference
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 How to create a Vlog

Do’s
• Get some experience first
• Do plan out your day
• Be natural with respect to the Don’ts
script • Don’t Film Everything
• Use templates, shortcuts and
• Don’t Spend too Long On a Script…
hotkeys
Or Your Video
• Don’t Worry About Equipment (But Be
Aware of Bad Audio)
• Don’t Forget About Your Audience
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 Content is the king
• Gripping Storyline
• Hook your viewers
• Effortless Introduction
• Structure your content over
something specific
• Give a visual index
• Call your viewers to action

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 Podcasts
• A digital audio file made available on
the Internet for downloading to a
computer or mobile device, typically
available as a series, new installments
of which can be received by
subscribers automatically.
• Podcasting started as mostly an
independent way for individuals to get
their message out there and build a
community of people with similar
interests.
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Some Famous Examples

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 Benefits of Podcasts
• Easy to create
• Informative
• Easy to distribute
• Accessible
• Impactful marketing tool
• On demand

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https://www.bertrandt.com/en/career/why-bertrandt/benefits
 Content Strategy
• Everyone is self absorbed except
you.
• Make it actionable
• Visual impact
• Adjust your content sharing
according to the channel
• Use ego bait
• Dialogic (Interviews)
• Ask your audience
https://cdn.searchenginejournal.com/wp-content/uploads/2019/05/10-Reasons-Why-You-
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Need-to-Podcasts-to-Your-Content-Repertoire-760x400.png
 Websites
• What does Website mean?
A website is a collection of publicly accessible, interlinked Web
pages that share a single domain name. Websites can be
created and maintained by an individual, group, business or
organization to serve a variety of purposes. Together, all
publicly accessible websites constitute the World Wide Web.
A website is also known as a web presence .

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 Types of Websites
Static Dynamic
• Can be created quickly • High-end programming, easily
updated.
• Economical
• It is neat and well organized .
• Quick delivering speed
• Popular with Electronic-
• Simple in structure. commerce sites and shopping
• Content of Web pages can portals
not be change at runtime. • Attractive looking due to
advanced graphics
• Content of Web pages can be
changed.
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 Examples
Static Website Dynamic Website
Hartwell Insurance Twitter

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 How to write for a website
• Use keyword that user might relate to. This optimizes the
search engine.
• Divide your content.
• Front-load the important information
• Use pronouns. The user is “you.” The organization or
government agency is “we.”
• Use active voice. “The board proposed the legislation” not “The
regulation was proposed by the board .”

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 How to write for a website
• Use short sentences and paragraphs.
• Use bullets and numbered lists.
• Use clear headlines and subheads. Questions, especially those
with pronouns, are particularly effective.
• Use images, diagrams, or multimedia to visually represent ideas
in the content. Videos and images should reinforce the text on
your page.
• Use white space. Using white space allows you to reduce noise
by visually separate information.

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 Applications
• Contact people all over the world for free (or inexpensively)
• Market expansion.
• Document interactions
• Online Presence 24/7.
• Information Exchange.
• Credibility.
• Consumer Insights.
• Advertising.

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 Assessment Pattern
Students are assessed on the basis of the following
parameters:
• Hourly Tests - 2
• Assignments
• Surprise Test
• Quiz
• Student Engagement
• End Semester Exam

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 References
• www.blog.hubspot.com
• www.wpbeginner.com
• www.wordpress.com
• https://www.spiderwriting.co.uk/static-dynamic.php
• https://www.toppr.com/guides/business-correspondence-and-re
porting/writing-formal-mails/conventions-sample-mails/
• blogging-introduction.original.pdf (duke.edu)
• 7 Secrets To Producing Engaging Podcast Content (forbes.com)

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 THANK YOU

For queries
Email: [email protected]