Lecture 1 Globalization 1
Lecture 1 Globalization 1
Lecture 1 Globalization 1
WORLD
WITH THESE REALITIES/EXAMPLES,
IS GLOBALIZATION HAPPENING IN
TODAY’S WORLD?
WHAT IS
GLOBALIZATION?
GLOBALIZATION:
1. Homogeneity
Standard?
Increasing sameness in the world as cultural inputs, economic
factors, and political orientations of societies expand to create
common practices, same economies, and similar forms of
government
Often refers to cultural imperialism where one culture influences
other cultures
E.g. Christianity by the Spaniards, Americanization (images,
behavior), in terms of economy, the spread of neoliberalism
Theories of Globalization see it as a
process of increasing:
2. Heterogeneity
Creation of various cultural practices, new economies,
and political groups because of the interaction of
elements from different societies in the world
Preserving or strengthening cultural identity (ex.
Bollywood vs Hollywood, Kpop vs American Pop)