How To Overcome Bottle Neck
How To Overcome Bottle Neck
How To Overcome Bottle Neck
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• Inseparability (person and service)
• Fluctuating Demand: seasonal
• Service quality is not statistically measurable( metric or km etc.)
• Pricing of Services as (Perisability)
Service Design Elements
- Delivery System
Structural Elements Facility Location
Facility Design
Capacity Planning
Service Encounter
Quality
Managerial Elements
Managerial Capacity and Demand
Information
Structural Elements
• The decisions pertaining to structural elements are of strategic in nature, which
have to be planned considering long-time horizon while designing service
delivery system. These structural elements are presented below.
• Delivery System
• Front & back office operations
• self-service technologies or other
• Customer participation or not
• Facility Design
• Size of facility
• Aesthetics and ambience
• Layout and expansion consideration
Structural Elements cont.
• Facility Location
• Customer demographics (No, Size, Gender etc.)
• Single versus multiple sites ( at a time one two or more)
• Site characteristics (In all areas)
• Service concepts and objectives of service delivery (why )
• Capacity Planning
• Managing waiting lines (Que)
• Accommodating average and / or peak demand (max. ,min.)
• Service –line balancing (properly flow)
Structural Elements
• The decisions pertaining to structural elements are of strategic in nature, which
have to be planned considering long-time horizon while designing service
delivery system. These structural elements are presented below.
• Delivery System
• Front & back office operations
• self-service technologies or other
• Customer participation or not
• Facility Design
• Size of facility
• Aesthetics (philosophy of bearty) and ambience (surrounding
influence)
• Layout and expansion consideration
Managerial Elements
• Once structural elements are in place, service organization take into account the
activities require personal interaction or virtual interaction with the customer as a
service encounter. It is important to consider managerial elements while designing
service which can improve customer interaction and service quality at the same time
provide hassle free service with less waiting time. Such elements are discussed
below.
• Service Encounter
• Face to face Characteristics of service provider, employees & customer
• Quality
• Minimizing gaps between customer expectation and perceptions
• Information
• Reliable and relevant feedback System