DATA VISUALIZATION

(INTB233)
Lecture #0
 Course Overview
• L T P:
2 0 2

• Reference Books:
1. PRACTICAL TABLEAU: 100 TIPS, TUTORIALS, AND STRATEGIES FROM
A TABLEAU ZEN
• MASTER (COLOR EDITION) by RYAN SLEEPER, SHROFF PUBLISHERS
& DISTRIBUTORS PVT.
• LTD
• 2. HANDS-ON DATA VISUALIZATION: INTERACTIVE STORYTELLING
FROM SPREADSHEETS TO
• CODE by JACK DOUGHERTY, SHROFF PUBLISHERS & DISTRIBUTORS
PVT. LTD

2
• Text Books: 1. TABLEAU DESKTOP POCKET REFERENCE: ESSENTIAL
FEATURES, SYNTAX AND DATA VISUALIZATIONS by RYAN
SLEEPER, SHROFF PUBLISHERS & DISTRIBUTORS PVT. LTD

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 Marks Breakup
• Credits:- 3
• Marks Breakup:
Activity Marks
Attendance 5
Continuous Assessment 45
End-Term Practical (ETP) 50
Total 100

• CA1-MCQ based
• CA2-Case study based (BYOD Practical)
• CA3-Project(20 marks project+viva,10marks-(student will upload video on
LinkedIn and marks are based upon maximum likes, share and comments)
* 2 Best CA out of 3 CA each of 30 marks

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 Project Detail (10 Marks
Distribution)
Marks 4 3 2 1

Likes (4) 200 150 100 50

Share (3) NA 20 15 10

Comment (3) NA 20 15 10
• It is mandatory to complete the number of
courses for being eligible for End Term
Examination along with the attendance
criteria of the university. The links of the
courses as shared in the IP should be
completed on/before the last teaching day as
per the academic calendar of the university.

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Revised Bloom’s Taxonomy
 Program Outcomes
• PO1
Engineering Knowledge:: Apply the knowledge of mathematics, science, engineering
fundamentals, and an engineering specialization to the solution of complex engineering
problems.
• PO2
Problem Analysis:: Identify, formulate, research literature, and analyze complex
engineering problems reaching substantiated conclusions using first principles of
mathematics, natural sciences, and engineering sciences.
• PO3
Design/development of solutions:: Design solutions for complex engineering problems
and design system components or processes that meet the specified needs with
appropriate consideration for the public health and safety, and the cultural, societal, and
environmental considerations.
• PO4
Conduct investigations of complex problems:: Use research-based knowledge and
research methods including design of experiments, analysis and interpretation of data, and
synthesis of the information to provide valid conclusions.

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 Program Outcomes
• PO5
Modern tool usage:: Create, select, and apply appropriate techniques, resources, and
modern engineering and IT tools including prediction and modeling to complex engineering
activities with an understanding of the limitations.
• PO6
The engineer and society:: Apply reasoning informed by the contextual knowledge to
assess societal, health, safety, legal and cultural issues and the consequent
responsibilities relevant to the professional engineering practice.
• PO7
Environment and sustainability:: Understand the impact of the professional engineering
solutions in societal and environmental contexts, and demonstrate the knowledge of, and
need for sustainable development.
• PO8
Ethics:: Apply ethical principles and commit to professional ethics and responsibilities and
norms of the engineering practice.
• PO9
Individual and team work:: Function effectively as an individual, and as a member or
leader in diverse teams, and in multidisciplinary settings.

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 Program Outcomes
• PO10
Communication:: Communicate effectively on complex engineering activities with the
engineering community and with society at large, such as, being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.
• PO11
Project management and finance:: Demonstrate knowledge and understanding of the
engineering, management principles and apply the same to one’s own work, as a member
or a leader in a team, manage projects efficiently in respective disciplines and
multidisciplinary environments after consideration of economic and financial factors.
• PO12
Life-long learning:: Recognize the need for, and have the preparation and ability to
engage in independent and life-long learning in the broadest context of technological
change.
• PO13
Competitive Skills:: Ability to compete in national and international technical events and
building the competitive spirit along with having a good digital footprint.

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 Course Outcomes
• CO1 :: illustrate the role of data visualization for analytics in
an organization
• CO2 :: use data visualization principles to help you to design
dashboards that enlighten and support business decisions
CO3 :: explore knowledge of data representation and
subsetting techniques for real time datasets
• CO4 :: use and customize the various graphical packages for
creating various types of graphs, plots and charts
• CO5 :: analyze real life business problems by using various
visualization techniques
• CO6 :: integrate data to provide mashed-up dashboards

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 Data Visualization
• Process by which numerical data are
converted into meaningful 3-D images

• Intended to analyze complex data

 History of Data Visualization
• Originated from statistics and science
– Example of 2-D

• Advancement credited to NCSA

– National Center for Supercomputing Applications

• Newest developments by Xerox PARC in virtual

reality
 Human Visual Perception

• Human visual cortex dominates our

perception

• Accelerates the identification of hidden

patterns in data
– “A picture is worth a thousand words”
 Geographical Information Systems
(GIS)
• A special-purpose DB which common spatial
coordinate system is primary means of reference
• Requires:
1. Data input
2. Data storage, retrieval, and query
3. Data transformation, analysis, and modeling
4. Data reporting
• Integrates info. and aids in decision making
 GIS continued
• Spatial Data – elements stored in map form
• Contain three basic components:
1. Points
2. Lines
3. Polygons
• Attribute Data – describes spatial data
• Example of GIS
 Applications of Data Visualization
Techniques
• Retail Banking
• Government
• Insurance
• Health Care and Medicine
• Telecommunications
• Transportation
• Capital Markets
• Asset Management
Software Technologies
 Software Technologies
• IBM
– Informix
– Red Brick
– DB2
• Oracle
• Silicon Graphics
• Sybase
• Offers several Data Mining solutions, depending on
users need.

• IBM Information Warehouse Solutions

• IBM Visualizer

• Red Brick
 Informix
• Three-tier model
– Tier 1: “Client” presentation layer

– Tier 2: Hewlett-Packard hardware

– Tier 3: Data layer INFORMIX –OnLine database

• Sybase Warehouse WORKS
– Assemble data from many sources

– Transform data for a consistent and understandable view

– Distribute data where needed

– Provide high-speed access to the data

• Leading company for large-scale data mining

• Data spread across mutliple databases

• Data spread across processors for faster queries

• Discover new patterns and trends that may not be
realized using traditional SQL

• Three-dimensional Visualization

• Visual models can save days and even months from

the review process
 Unit 1- DATA VISUALIZATION
FUNDAMENTALS
• Basics of Data visualization
• Data types
• Exploratory versus explanatory visualizations
• Design principles for charts and graphs
• Value of Visualization
• Data and Image Models
• Common tools for creating data visualizations
• Excel vs SPSS vs R vs Tableau
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Unit 2- INTRODUCTION TO TABLEAU
• Introduction to tool
• Installing Tableau
• Tableau features
• Connecting data with tableau
• Joining data sources
• Live data connections vs data extracts
• Basic functions of tableau
• Operations of tableau
• Usage of Menus and Toolbar
• Usage of Data Pane, Analytics Pane, Sheet Tabs, Shelves and Cards,
Marks Card, Legends
• Layout for dashboard and stories
• Difference between Green and Blue pills

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 Unit 3- MANAGING, ORGANIZING AND
ENHANCING DATA IN TABLEAU
• Splitting data
• Pivoting & Transforming data
• Blue & green pills Filters
• Blue & green pills affect on dates
• Cleaning data by Bulk Re-aliasing
• Setting data defaults to save time later on
• Create hierarchies to drill down into data
• Creating groups for data
• Creating and Using Sets
• Create data filters
• Create calculated fields
• Combine data sources using data blending
• Creating & using Parameters
• Bringing in More data with Joins 28
Unit 4- CHART TYPES AND THEIR USAGE
IN TABLEAU
• Defining data and their different visualization ways
• Building various charts
• Visualizing data using Bar Chart, Lines Charts, Scatterplots, Heat maps,
Histograms, Maps, Dual Axis Charts ,Pie Charts
• Visualization data with advanced analytics Polygon Maps, Bump
Charts, Control charts, Funnel charts, Pareto charts, Waterfall charts
• Usage and filtration of data with charts
• Visualizing categorical data
• Visualizing time series data
• Visualizing multiple variables
• Visualizing geospatial data
• Mapbox integrations
• Web Mapping Services
• Background Images 29
Unit 5- MATHEMATICAL AND VISUAL
ANALYTICS IN TABLEAU
• Math and data
• Aggregate calculations
• Date calculations
• Logic calculations
• Number calculations
• String calculations
• Type calculations
• Conceptual Topics with LOD Expressions
• Nested LOD Expressions Showing change instead of raw
numbers
• Summary statistics in visualizations
• Annotations and pre-attentive attributes
• Use visual analytics to find answers in your data
• Adding annotations to visualization
• Add reference lines and trend lines
• Visualizing forecasting data
• Clustering 30
• Drag and drop analytics
Unit 6- INTERACTIVE DASHBOARDS AND
STORY POINTS IN TABLEAU

• Creating a dashboard
• Designing dashboard
• Add motions
• Adding interactivity with actions
• Dashboard layout and formatting
• Add extra detail to visualization using Marks Shelf
• Add Size, Shape, Labels, Details, Tooltips in visualization
• Sharing and collaborating dashboards
• Story Points and how to create them
• Designing effective slide presentations to showcase data
story
• Publish online business dashboards with Tableau
• Exporting Pdfs
• Sharing Dashboard Securely 31
OER

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OER

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 Learning Outcomes
• Experience the role of visualization for analytics in an organization
• Use data visualization principles to help you to design dashboards
that enlighten and support business decisions
• Acquire knowledge of data representation and subsetting techniques
for real time datasets
• Use and customize the various graphical packages for creating
various types of graphs, plots and charts
• Analyze real life business problems by using various visualization
techniques
• Integrate data to provide mashed-up dashboards

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