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SEMINAR Presentation

The document discusses digital marketing and its various components. It lists the names of group members for a seminar on digital marketing. It then defines digital marketing and discusses its objectives, advantages, disadvantages and contents which include search engine optimization, content marketing, social media marketing, pay per click, affiliate marketing and email marketing.

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Neha Fatima
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41 views19 pages

SEMINAR Presentation

The document discusses digital marketing and its various components. It lists the names of group members for a seminar on digital marketing. It then defines digital marketing and discusses its objectives, advantages, disadvantages and contents which include search engine optimization, content marketing, social media marketing, pay per click, affiliate marketing and email marketing.

Uploaded by

Neha Fatima
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEMINAR

GROUP Members Name


1. Hafsa Roll no 29
2. Zainab Jameel Roll no 35
3. Neha Ahsan Roll no 25
4. Saba Aslam Roll no 32
5. Iqra Naseer Roll no 34
6. Ayesha Akhtar Roll no 20
7. Mahnoor Roll no 22
DIGITAL MARKETING
DIGITAL MARKETING
Digital marketing is the marketing of products or
services using digital technologies on the
Internet, through mobile phone Apps, display
advertising, and any other digital mediums.
Objectives Of Digital
Marketing
• Increase a direct sales
• Improve conversion rate
• Percentage of return visitors
• Organic traffic volume
• Reduce bounce rate
Advantages Of
Digital Marketing
• Global Reach
• Lowers Cost
• Measurable results
• Personalisation
• Openness
• Social Currency
• Improved conversion rates
Disadvantages Of
Digital Marketing
• Skills and Training
• Time Consuming
• High Competition
• Complaints and Feedback
• Security and Privacy issues
Traditional Marketing
• Limited Audience
• Global Marketing
• Non-Versatile
(can not be alteredonece published)
• Delayed Communication
Digital Marketing
• Reach out to maximum people
• Targeted or Client Specific Marketing
• Versatile (can make changes in the advertisings)
• Immediate Communication
Contents Of Digital
Marketing
• Search Engine
• Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affliate Marketing
• Email Marketing
Search Engine
Optimization
Search engine optimization is method of
strateqies, techniques and tactics used to
increase the amount of visitors (traffic) to a
website by obtaining a high-ranking placement
in the search results p e of a searching, Yaho0
and othere E ERP)-including Google engines.
Content Writing
Content marketing is the marketing and business
process for creating and distributing relevant
and valuable content to attract, acquire, and
engage a clearly defined and understood target
audience - with the objective of driving
profitable customer action.
Social Media
Marketing
Social media marketing (SMM) is the use of
social media websites and social networks to
market a company's products and services.
Social media marketing provides companies
with a way to reach new customers and
engage with existing customers.
Pay Per Click
Pay-per-cick (PPC), also known as cost per
click (CPC), is an internet advertising model
used to drive traffic to websites, in which an
advertiser pays a publisher when the ad is
clicked.
Affiliate Marketing
A way for a company to sell its products by
signing up individuals or companies
("affiliates") who market the company's
products for a commission.
Email Marketing
Email marketing is the act of sending a
commercial message, typically to a group
of people, using email. In its broadest
sense, every email sent to apotential or
current customer could be considered
email marketing.

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