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1 - Introduction To CSR

The document provides an introduction to corporate social responsibility and ethics. It defines CSR and discusses why companies practice it. Some key points are that CSR is about companies operating in a socially responsible way, benefiting both society and their brands. It can take many forms including philanthropy and volunteer efforts. The document also discusses the links between CSR and sustainable development.

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Danah Ayman
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50 views23 pages

1 - Introduction To CSR

The document provides an introduction to corporate social responsibility and ethics. It defines CSR and discusses why companies practice it. Some key points are that CSR is about companies operating in a socially responsible way, benefiting both society and their brands. It can take many forms including philanthropy and volunteer efforts. The document also discusses the links between CSR and sustainable development.

Uploaded by

Danah Ayman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CORPORATE SOCIAL

RESPONSIBILITY & ETHICS


(BADM321):

AN INTRODUCTION
By the end of this session, you should be able to:

1. Understand what is meant by Corporate Social Responsibility (CSR).


2. Introduce course outline and requirements
1. WHAT IS
CORPORATE SOCIAL
RESPONSIBILITY?
• Often referred to as “corporate citizenship”, corporate social
responsibility (CSR) reflects a two-way relationship between society
and corporations.
• Through CSR programs, philanthropy, and volunteer efforts, businesses can
benefit society while boosting their brands
Social Profit
Mission Motive
Source: Alter (2007: 23)
• Through practicing CSR, companies exemplify kind of impact they are having on all
aspects of society; including economic, social, and environmental, also known as the
“triple bottom line”.
NE ?
M LI
O
B OTT
PL E
T RI
• Corporate social responsibility (CSR) is a self-regulating business model that helps a
company be socially accountable—to itself, its stakeholders, and the public.
• To engage in CSR means that, in the ordinary course of business, a company is operating
in ways that enhance society and the environment, instead of contributing negatively to
them

• By practicing corporate social responsibility, companies can be conscious of the kind of


impact they are having on all aspects of society, including economic, social, and
environmental.

• Corporate social responsibility is a broad concept that can take many forms depending on the
company and industry. Through CSR programs, philanthropy, and volunteer efforts,
businesses can benefit society while boosting their brands.

• As important as CSR is for the community, it is equally valuable for a company. CSR
WHY CORPORATE SOCIAL RESPONSIBILITY?
What is the link between “Sustainable Development” and
“CSR”?

 Sustainable Development refers to “development that meets the


needs of the present without comprising the ability of future
generations to meet their own needs.” (World Commission on
Environment and Development 1987, p. 2).
 The commitment to Sustainable Development should be a basic
value of all socially responsible companies.
The link between Sustainable Development and CSR is easy to find: the
commitment to Sustainable Development should be a basic value of all
socially responsible companies.

 Sustainable Development, a term first discussed in the 1960s and 1970s


(McIntosh et al 1998, p. 100), was described by the Brundtland Report:
“Humanity has the ability to make development sustainable – to ensure
that it meets the needs of the present without comprising the ability of
future generations to meet their own needs.” (World Commission on
Environment and Development 1987, p. 2).
• For a company to be socially responsible, it first needs to be accountable
to itself and its shareholders. Often, companies that adopt CSR programs
have grown their business to the point where they can give back to
society. Thus, CSR is primarily a strategy of large corporations. Also, the
more visible and successful a corporation is, the more responsibility it
has to set standards of ethical behavior for its peers, competition, and
industry.
• Small-and-mid-sized businesses also create social responsibility
programs, although their initiatives are not often as well-publicized as
larger corporations.
SOCIAL ACCOUNTABILITY

• One of the key points of the CSR concept: companies should be made accountable for
what they do.
• Post et al even include this in their definition of Corporate Social Responsibility: “CSR
means that a corporation should be held accountable for any of its actions that affect people,
their communities, and their environment” (Post et al 1996, p. 37). It is definitely very
difficult to set standards for social accountability, but some standards have been developed
over the years (see Chapter 9).
• In 2010, the International Organization for Standardization (ISO) released a
set of voluntary standards meant to help companies implement corporate
social responsibility.
• Unlike other ISO standards, ISO 26000 provides guidance rather than
requirements because the nature of CSR is more qualitative than quantitative,
and its standards cannot be certified.
• Instead, ISO 26000 clarifies what social responsibility is and helps
organizations translate CSR principles into practical actions. The standard is
aimed at all types of organizations, regardless of their activity, size, or
location. And, because many key stakeholders from around the world
contributed to developing ISO 26000, this standard represents an international
consensus.
•
SOCIAL AUDITING

• In comparison to social auditing, financial auditing is a form of control


that is widely used in many countries all over the world.
• Social auditing measures the following aspects of an organisation’s
activities:
• How employees and other stakeholders perceive the organisation;
• How the organisation is fulfilling its aims;
• How the organisation is working within its own values statements.
(McIntosh et al 1998, p. 241).
COURSE OUTLINE
Throughout the course, we shall cover the following topics:

• Introduction to the module, CSR, business ethics and sustainability


• CSR theories
• CSR and stakeholder management
• CSR as a strategy
• Shareholders and CSR
• CSR and employees
• CSR and consumers
• CSR, suppliers and competitors
• CSR and the Environment
• Civil Society and CSR
• Government and CSR
• CSR Communications
• Summary and future perspectives on CSR
ASSESSMENT
• Attendance and participation - (15%)
• Quiz (1) and Quiz (2) – 25%
• Individual assignments (case analysis, reflections,.. etc) – (20%)
• Final Project – (40%)
Service learning project (40%)

Stage 1: CSR campaign design: Team presentation:


- Is your CSR campaign clear and well integrated: 10 Marks
o Does the campaign cover all the elements required (objectives,
partners, marketing campaign, timeline for implementation,
team members’ roles)
- Creativity of the CSR campaign content / idea
- Team Presentation Skills

Stage 2: Implementation of the CSR campaign. Individual report:


- This is an individual report, where each member will: 10 Marks
o Describe his/her role throughout the campaign
o Reflect on the lessons learnt

Reporting: Team Presentation:


- Brief on the content of CSR campaign 20 Marks
- Implementation of CSR campaign (use photos, brochures, etc)
- Performance assessment: (: Exact dates to be
o Preset targets met determined
o How did the campaign contribute to NGU
o Reflections and Lessons learntWhat worked / did not work

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