Module 1
Module 1
Module 1:
Entrepreneurship: definition, requirements to be an entrepreneur, entrepreneur
and intrapreneur, entrepreneur and manager, growth of entrepreneurship in India,
women entrepreneurship, rural and urban entrepreneurship.
Entrepreneurial Motivation: motivating factors, motivation theories-Maslow’s
need hierarchy theory, McClelland’s acquired need theory, government’s policy
actions towards entrepreneurial motivation, entrepreneurship development
programmes.
Entrepreneur -Person
Entrepreneurship -Process
Enterprise -Outcome
The term 'Entrepreneur' -French word 'Entreprendre’
(meaning to undertake certain activities)
1) Produces a product/service
2) Sells & market the product/service
3) Bear overheads like :-
*Pays rent of Land and building
*wages to labor
*interest on capital
*later generate profit
Working Definition
An entrepreneur is a person who combines various factors
of production, processes raw material, converts the raw
material into a finished product and creates utility and sells
the produce in the market to earn profit.
The person who sets up his own business, take its
responsibilities & financial risk to make profit.
Entrepreneur
A person who is able to identify business opportunities
and implement actions to maximize on the
opportunities.
An entrepreneur initiates enterprise creation,
undertakes risks, and manages resources to establish and
operate a business enterprise that is capable of self-
sustainance.
Definition of Entrepreneur: According to a French
economist, J. B. Say, an entrepreneur is a person who
shifts economic resources out of an area of lower
productivity into an area of higher productivity and
greater yield.
Question
“Entrepreneurs are made or born.” Give your
views
Intrapreneur
Intrapreneurs are individuals who are tasked with creating
new and innovative products within an already-established
business. Backed by a company's available resources,
intrapreneurs develop open-ended ideas and turn them
into real-world products and services.
What is an intrapreneur vs entrepreneur?
The main difference between an entrepreneur vs.
intrapreneur is that an entrepreneur starts their own
company, whereas an intrapreneur works at a company
that someone else founded. An entrepreneur develops a
concept for a new business, which may include marketing
products and services (or occasionally both).
Definition of Intrapreneur:
This is an employed staff e.g. manager who innovates
for the company and takes risks only on behalf of the
employer.
He is therefore an intra company entrepreneur for
whom the term intrapreneur is coined.
Intrapreneurs are, therefore, the main entrepreneurs
in large companies who innovate and take risks on
behalf of their employer.
These are creative people usually working together as
teams, who function as entrepreneurs within
corporations
KEY TAKEAWAYS
• An intrapreneur works inside a company to develop an
innovative idea or project that will enhance the
company's future.
• The term "intrapreneur" is formed from the two words
"internal" and "entrepreneur.“
• Intrapreneurs are typically highly motivated individuals
who have specific skill sets—as well as leadership
abilities and an innovative vision that others in the
corporation can get behind.
Requirements
to
be an entrepreneur
1. An eye for opportunity
2. Independence
3. An appetite for hard work
4. Self-confidence
5. Discipline
6. Judgment
7. Ability to accept change
8. Need to achieve
9. Focus on profits
10. Risk-bearing
11. Locus of control
12. Creative and Innovators
13. Leadership
1. An eye for opportunity:
Many entrepreneurs start by finding a need and
quickly satisfying it.
They are always alert to opportunities.
They are very much quick to see and grab
opportunities.
They plan intellectually and anticipate carefully how
to achieve their goals in realizing an opportunity.
2. Independence:
Even though most entrepreneurs know how to work
within the framework for the sake of profits, they
enjoy being their own boss.
They like doing things their own way.
The characteristics of independence and the sense of
determination are the drives that make an
entrepreneur start their own business.
In a way, their own business fulfills their need for
independence
3. An appetite for hard work:
Most entrepreneurs start out working long, hard,
hours with little play.
Entrepreneurs are always at work even when other
people have stopped.
They are persistent and strongly believe that working
hard will help them attain their goals.
They hence focus on the end result.
4. Self-confidence:
Entrepreneurs must demonstrate extreme self
confidence in order to cope with all the risks of
operating their own business.
Most successful entrepreneurs are confident of
achieving realistic and challenging goals.
They get into business or industry with a high level of
self-confidence.
This, couples with a sense of effectiveness ultimately
contribute to the success of the venture
5. Discipline:
Successful entrepreneurs resist the temptation to do
what is unimportant or the easiest but have the ability
to think through what is the most essential.
Entrepreneurs are economically efficient, do not like
to waste time and they like to see work completed.
They use discipline as a guide to their destination
6. Judgment:
Successful entrepreneurs have the ability to think
quickly and make a wise decision.
This is possible because they have a plan, they have an
economic goal, they know what they want and they
know what they can do.
Entrepreneurs are unaffected by personal likes and
dislikes.
They stand beyond these types of prejudices as they
are realistic in their approach.
At the time of their need they select experts rather
than friends and relatives to assist them.
They usually avoid emotional and sensitive attitude
towards their business or problem.
7. Ability to accept change:
Change occurs frequently when you own your own
business, the entrepreneur thrives on changes and
their business grow.
An entrepreneur may need to change his/her plans
in order to help the business grow.
Entrepreneurs look at many solutions to their
problems.
They realize that other people may know how to do
something better.
Entrepreneurs can choose the best way to do
something, even if it is different from how they want
to do it.
8. Need to achieve:
Although they keep an “eye” on profit, this is often
secondary to the drive toward personal success.
Entrepreneurs have strong desire to achieve higher
goals.
Their inner self motivates their behavior towards high
achievement.
To an entrepreneur, winning is achievement.
9. Focus on profits:
Successful entrepreneurs always have the profit
margin in sight and know that their business success
is measured by profits.
10. Risk-bearing:
Entrepreneurs are the persons who take decisions
under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
They choose moderate risk rather than play wild
gamble.
They, therefore, undertake calculated risk which is
high enough to be exciting, but with a fairly reasonable
chance to win.
11. Locus of control:
Entrepreneurs believe in their own ability to control
the consequences of their endeavor by influencing
their socio-economic environment rather than leave
everything to luck.
They strongly believe that they can govern and
shape their own destiny.
12. Creative and Innovators:
Successful entrepreneurs are innovators.
They constantly put their efforts in introducing new
products, new method of production, opening
new markets and reorganizing the enterprise.
They always try not to be satisfied with conventional
and routine way of doing things, but always think of
how they can do them in a better way.
13. Leadership:
Entrepreneurs should possess the quality of
leadership.
Leadership is the ability to exert interpersonal
influence by means of communication towards
the achievement of goals.
Entrepreneurs as leaders should provide the
necessary spark of motivation by guiding, inspiring,
assisting and directing the members of the group for
achievement of unity of action, efforts and purpose.
According to George R. Terry: “Leadership is the
activity of influencing people to strive willingly for
group objectives”.
Contd
Thus, entrepreneur, as the leader of the group, can
ensure high performance by creating a well-to-do
environment among others.
They must have the capability to arrive at prompt and
correct direction and win the confidence of their
subordinates.
Entrepreneur & manager
An entrepreneur is a person with the skills, ideas and
courage to take risks to pursue a business idea.
A manager is a person who manages the functions
and operations of an organization.
The significant difference between an entrepreneur
and a manager is their role in an organization.
An entrepreneur owns a company, while a manager
is the company employee.
An entrepreneur is a risk taker who takes financial
risks for the enterprise.
A manager does not take risks and tries to
maintain the status of the enterprise.
Entrepreneurial Motivation:
motivating factors
Entrepreneurs must be self-motivated to convince
investors of the practicality of their ideas.
The desire and motivation to keep focusing on the tasks
and to work hard are the keys to becoming successful
entrepreneurs.
Types of entrepreneurial motivation
There are several types of entrepreneurial motivation.
These may vary depending on the type of entrepreneur
and their motive. These may also be classified as
financial and non-financial motivations.
The most common motivations are:
Monetary gains
More freedom
More authority
Creative control
• Monetary gains: every business venture, whether it is
entrepreneurial or conventional, has the ultimate motive of
generating profit. Entrepreneurs also want maximum gains in
terms of money, but they get more satisfaction in the
process. Firstly, they are working for themselves, which is
quite a big motivation in itself. Secondly, they believe that
while making money, they are also offering innovative
business solutions to the industry.
• More freedom: entrepreneurial systems grant more freedom
than conventional ones. Entrepreneurs want to have a working
structure that ensures more flexibility. They have more
freedom to make choices that they think will benefit the
venture in the long run.
• More authority: entrepreneurs have more authority,
which also makes them self-accountable. Since they have
these business ideas, they want to be involved in every
aspect of it. From product development to ensuring a
sustainable customer base, entrepreneurs have the final
say in each of these decisions.
• Creative control is a motivation that keeps entrepreneurs
going and helps them achieve their goals. Every creative
decision must be aligned with the vision of
entrepreneurs. For instance, a product is launched to
target a younger customer base. To attract a particular
base, every creative decision must be taken to achieve this
goal, from product design to marketing strategies.
Entrepreneurial Motivating Factors
Most of the researchers have classified all the factors
motivating entrepreneurs into internal and external
factors as follows:
Internal Factors include
Desire to do something new.
Become independent.
Achieve what one wants to have in life.
Be recognized for one’s contribution.
One’s educational background.
One’s occupational background and experience in the
relevant field.
External Factors include:
Government assistance and support.
Availability of labour and raw material.
Encouragement from big business houses.
Promising demand for the product.
Maslow’s Hierarchy of Needs Theory
Maslow’s Hierarchy of Needs Theory is regarded as
one of the most popular theories on motivation.
It is a theory of psychology that explains that humans
are highly motivated in order to fulfill their needs,
which is based on hierarchical order.
It was first introduced by Abraham Maslow in 1943 for
his paper titled Theory of Motivation and is based on a
hierarchy of needs, which starts with the most basic
needs and subsequently moves on to higher
levels.
The main goal of this need hierarchy theory is to
attain the highest position or the last of the needs, i.e.
need for self actualization.
Levels of Hierarchy
The levels of hierarchy in Maslow’s need hierarchy
theory appear in the shape of a pyramid, where the
most basic need is placed at the bottom while the
most advanced level of hierarchy is at the top of
the pyramid.
Maslow was of the view that a person can only move
to the subsequent level only after fulfilling the
needs of the current level.
The needs at the bottom of the pyramid are those
which are very basic and the most complex needs
are placed on the top of the pyramid
McClelland’s acquired need
theory
Acquired needs theory, also known as McClelland's
Needs Theory, Three-Needs theory, Achievement
Motivation Theory, or Learned Needs theory, is a
theory that is based on the notion that people's
needs are acquired as they live their lives or
through experiences of life.
Contd
Acquired Needs Theory was proposed by a
psychologist David McClelland.
He proposed that an individual's needs are a result of
experience acquired through life.
Leaders can motivate subordinates by understanding
the individual needs and finding ways to foster
acquiring those needs.
According to McClellan, there are only three needs,
achievement,
affiliation, and
power.
Contd
McClelland’s Acquired Needs Motivation Theory says
that humans have three types of emotional needs:
achievement, power and affiliation.
Individuals can have any mix of these needs.
Their motivations and behaviors are shaped by the
strength and blend of their specific needs.
Acquired Needs Theory
Classifies Needs in 3 Types
Need for achievement (nAch).
Need for power (nPow).
Need for affiliation (nAfl).
1. Need for Achievement (nAch)
The drive to excel, to achieve a set of standards, to
strive to succeed.
Some people have a compelling drive to succeed.
They are striving for personal achievement rather than
the rewards of success
This drive is the achievement need (nAch).
McClelland found that high achievers differentiate
themselves from others by their desire to do
things better
Features of people with Need for achievement
(nAch);
They seek personal responsibility for finding
solutions to problems.
They want to receive rapid feedback on their
performance so they can tell easily whether they
are improving or not.
They can set moderately challenging goals. High
achievers are not gamblers(risk takers); they dislike
succeeding by chance.
2. Need for Power (nPow)
The need to make others behave in a way that they
would not have behaved otherwise.
Need for power (nPow) features are;
The desire to have an impact, to be influential,
and to control others.
Individuals high in nPow enjoy being “in charge.”
Strive for influence over others.
Prefer to be placed into competitive and status-
oriented situations.
Tend to be more concerned with prestige and
gaining influence over others than with effective
performance.
3. Need for Affiliation (nAfl)
The desire for friendly and close interpersonal
relationships.
Features of Need for affiliation (nAfl) are;
This need has received the least attention from
researchers.
Individuals with a high affiliation motive strive for
friendship.
Prefer cooperative situations rather than
competitive ones.
Desire relationships involving a high degree of
mutual understanding.
Entrepreneurship and its
evolution in India
The growth and transformation of
entrepreneurship in India began in the
early times when the ‘barter system’ was
a common means of exchange.
https://www.cheggindia.com/earn-online/entrepreneurship-in-india/
Medieval Age
India has one of the oldest and most
civilized business histories.
During the Harappan civilizations around
2700 BC, there was an internal and
external trade culture. Also, due to this,
most foreign countries recognize Indian
entrepreneurial skills.
Moreover, the increase in trade occurred
during the era of Mughal rule. The
popularity of Indian products, arts, crafts,
Vedic tools, foods, and much more
attracted attention from different parts of
the world.
The Arab mainland, western colonial
At the same time, different countries like
UK, France and Portugal expanded their
colonies in different parts of the world.
However, a significant entrepreneurial
change occurred when the East India
Company started its business from the
Bay of Bengal and later occupied parts of
Bengal. It indirectly linked the entire
Indian state into one business ecosystem.
There were some major downsides to the
colonial mindset of England. However, it
also played some good aspects in
developing entrepreneurship in India.
Modern and pre-
independence
This was the era of industrialization in
India, where some of India’s best
entrepreneurs rise.
The major events changed the face of
entrepreneurship in India.
• The first cotton textile mill was
revolutionized in 1854 by an Indian
entrepreneur, Kawasji Dover. It was one of
India’s boldest steps in the modern
development of entrepreneurship
development.
• Jamsetji Tata founded the company Tata
Group in the year 1868. With the
foundation of the Tata Group, he has
created a bar for entrepreneurship
development in India.
• 1874 Cotton Mill by JRD Tata, TISCO by
Dorabji Tata, 1932 Tata Airlines, Tata Steel
Plant, and more were high-rate businesses
in India. At the same time, it has also
played a major role in various
independence initiatives.
Post-independence
Entrepreneurship in India, along with the
national economy, was ground-breaking
after independence. There was not much
left in the Indian economy at that time.
However, the government took major steps
to support India’s development which is as
follows.
• Prime Minister Nehru adopted the
economic structure line of the Soviet
Union.
• Similarly, this policy liberalized the bar
and standards set by the British
Economic reforms were carried out in the
initial phase of governance. Also,
prominent economists adopted the
Mahalanobis model (The strategy
emphasised the rapid development of
heavy industry so as to build an industrial
base of the economy), which primarily
aims to support entrepreneurs.
As all these influential policies were in
operation, few major industries were
established as opposed to the traditional
textile and natural resource industries.
But, economic policies were not giving
much support to the entrepreneurs, due to
which there was rough growth. However,
the transformation of entrepreneurship
began in 1990.
Transformation of
Entrepreneurship in
India
The major transformation of
entrepreneurship in India began with the
‘Economic Policy Reform’ in 1991.
The New Economic Policy of 1991 was a
huge turning point. This policy has
included three major aspects, which are
as follows.
Aspects Role