Lecture 8 Module 4.2
Lecture 8 Module 4.2
Lecture 8 Module 4.2
MGT501
Business Environment
Government
• Who is Government
“Government”
can be seen as a regulator, a business
4
partner, or an advocate.
Moreover, government is also an
“External Stakeholder” and
part of macro-environmental factor.
Government Cont.
Political
6
Legislative Power
Economic
Government Powers Cont.
Macroenvironment Factors
7
Since the government has political, legislative
and economic powers, its decisions have
profound impact on the business
environment.
Government Powers Cont.
Macroenvironment Factors
• Health
Consciousness
• Government policy • Education Level
• Political stability • Economic Trends • Population Growth
• Bureaucracy • Growth Rates Rate
• Corruption • Inflation Rate • Lifestyles 10
• Tax Policy • Interest Rates • Buying Habits
• Trade Control • Exchange Rates • Religion and Beliefs
(import vs export) • Unemployment • Age Distribution
• Import Restrictions Trends • Family
• Competition • Taxation
Size/structure
Regulation • Minorities, Migration
• Life Expectancy
Gogernment and PESTEL Analysis Cont.
Technological Legal Environmental
Summary