Communication Aids and Strategies Using Tools of Technology

COMMUNICATION AIDS
AND STRATEGIES
Ms. Erika Crizel D. Lacsam

LeaRning Outcomes
1. Convey ideas through oral, audio-visual,
and/or web-based presentations for
different target audiences in local and
global settings using appropriate
registers
2. Adopt awareness of audience and context in
presenting ideas
2
Lesson 5 outline:
1. Kinds of Communicatideveon
Strategies
2. Factors to Consider in Developing
a Communication Strategy
3
a.
kinDs of
communication
stRategies
4
What is communication stRategy?
- it is the blueprint or plan
- it maps the hows to conveying a message
- it is designed to help people to communicate effectively
and accomplish individual or organizational objectives
-it is also defined as the choice of the most useful objectives
of communication, and recognition of a particular brand and its
strategies in terms of attitude
5
KinDs of communication stRategies
1. Verbal communication strategy

- can either be written and oral commuication
a) Written communication
- comprises e-mails, chat, fax messages, and text messages
b) Oral communication
- may involve phone calls, video chats, aside from face-to-face
covnersation
6
2. Non-verbal communication strategy
- is more on visual cues such as facial reactions, body
language, voice tone, and the physical distance between
communicators
Examples:
✘ Shaking hands
✘ Patting the back
✘ Eye contact
✘ Etc.
7
3. Visual communication strategy
- provides documentation in school and in
workplaces.
Examples:
✘ Signages
✘ Memoranda
✘ Illustrations
✘ Webpages
✘ Graphic designs
8
b.
factoRs to consiDeR
in Developing a
communication
stRategy
9
1. Objectives
- communication strategy should be aligned closely to your
individual or organizational plan.
-if presenting on your own, you should clarify your personal
objectives; if speaking for and in behalf of an organization, you should
look at your organization’s vision, mission, and goals.
10
Classification of objectives or
goals:
✘ General
-general purpose is a broad indication of what you are
trying to acconplish
✘ Specific
- specific objectives describe the outcome you are seeking
11
Examples:
✘ Vague
I want to collect some donations in this
meeting. I want to get my manager’s support
for my idea.
✘ Specific
I want to collect at least P500 from each
person in this meeting.
I want my manager to give me one day per
12
2. Audiences
- identify your target audience whom you need to
communicate with to achieve your personal or organizational goal or
objectives.
Questions to ask:
a) Who are the key audience members?
b) How much do they know?
c) What do they want to know?
d) What are their personal preferences?
e) Which demographic characteristics are significant?
f) What size is the group?
g) What are the audiences’ attitude?
13
3. Messages
- communication is all about storytelling; thus; thus, always
use an interesting narrative, human interest stories, and imagery
- Adler, et al. (2012) suggest that you develop the thesis statement. A
thesis statement is the central or key idea; it is a single sentence that
summarizes your message.
Examples:
✘ Investing now in a new system will save us money in the
long run.
✘ Advertising on our website will boost your sales.
✘ You don’t have to accept sexual harassment.
14
4 Context
. - influences what you say or how you say it.
Example:
✘ If others are speaking as part of your program, you need to take them
into account
“I had originally planned to discuss the technical aspects of our new
express delivery system, but I think Carol has covered them pretty
thoroughly.
✘ If you’re presenting a new budget proposal just after a company has
suffered a major financial loss, you should be prepared to show how your
budget will cut costs (Adler, et al., 2012).
15
5. Tools and Activities
- identify the most appropriate tools and activities to be used
in communicating the messages to the audience.
Example:
a) Tables
b) Diagrams
c) Graphs
d) Visual aids (objects and models, photographs, charts, pictograms, videos,
posters, handouts)
16
Pitfalls of computeRizeD Design
pRogRams
a) Poorly conceived messages,
b) Design over content, and
c) Overly complex presentations
17
GuiDelines in pResentation softwaRe (aDleR, et al,
2012)
a) Be sure you have a reason for using a visual aid.
b) Keep your slide shows brief.
c) Match the sophistication of your visuals to your
audience.
d) Make sure the visual is large enough to see.
e) Keep the design of your visuals simple.
f) Use only a few words (in each slide).
g) Use only horizontal printing.
h) Label all items for clear identification.
i) Display a visual only while you are discussing it.
j) Practice using your visuals. 18
6. Resources and
Time -ensure the availability of the resources and set an
expected timescale for your communication strategy.
-remember to check if the equipment that you will use are ready
and working.
- be mindful of the time alloted for you.
19
7. Evaluation
Self-assessment questions (Adler, et al., 2012)
a) Was each point or claim that I made supported by at least one piece of
verbal and/or visual support?
b) Did eachpiece of supporting material make my claims more
clear,
interesting, and persuasive?
c) Did I use a variety of verbal support (definitions, examples,
stories, statistics, and comparisons) to add impact to my presentation?
d) Did my visuals (charts, graphs, photos, videos, etc.) make my points more
clear, interesting, and persuasive>
- Did I present visuals in a way that contributed to my effectiveness?
- Did I look at my audience, not at the visuals, while speaking?
- Did I display visuals only when
20 discussing them?
7. Evaluation
e) Did I practice using all technology (eg.,computers, projectors) to
make sure it operated smoothly in the venue where I spoke?
f) Did I present information honestly and accurately to support my claims?
g) Were the complexity and sophistication of materials I cited appropriate for
my audience and topic?
h) Did I cite the sources of my supporting material when appropriate?
21
Communication Aids
and Strategies Using
Tool of Technology
Presentation Media
- It is a stand alone presentation that
includes information, presented with slides,
video or digital presentation and includes
sound.
Using Traditional Visual and Audio Media
Overhead Transparencies - Transparencies are clear

acetate pages displayed by an overhead projector during
a speech.
Flip Chart - a large pad paper that rest on an easel
allowing the speaker to record.
White board/chalk board - these materials can also
help you achieve the same outcome.
Document Camera - is a projector device.
• Using Traditional Visual and Audio Media
Video- showing a video clip can elicit an emotional

response from the audience.
Handouts- are sheet of paper containing relevant
information that some speakers use in conjunction with
other presentation media.
Sound recordings- sounds, like visual images can
stimulate mental images triggering the imagination and
setting mood.
Using Computer Technology
Digital Slides - a presentation software

commonly using PowerPoint. It allows
computer users to display information in
multimedia presentation.
Real- Time Web Access - use to demonstrate
how to do something special on the web such
as researching an ideas.
Strategies Using Tools of Technology:
 Keep it simple
 Emphasize your key ideas
 Show what you can't say
 Use close up shots and other images
 Keep the number of images you present
manageable
 Combine variety with coherence
 Use large lettering
PowerPoint Presentation Tips:
1.Go for creativity- create your own design, try
different combination and let your creativity flow.
2.Colors are nice - flat colors are beautiful and
contrast is your friend.
3.Use good fonts - Comic Sans and Georgia will do.
4.Text is evil- use the 10-20-30 rule, too many text
will catch the attention of the audience from you.
PowerPoint Presentation Tips:
5. Images say more than a thousand
words- make the images more powerful.
6.Big is beautiful- think big, think bold.
7. Info graphics are amazing- use simple info
graphics.
8. Get inspired- remember your ultimate goal.
Tips in using Presentation Media:
- Practice with your Media.

- Consider your room and audience.
- Speak to your audience not your media.
Always Remember this:
10 - 20 - 30 - 10 Slides, 20 Minutes, 30 Font
Size
• 1 - 6 - 6 - 1 Main Idea, 6 Bullets point, 6
Words per Bullet.
• 7 - 7 - 7 Lines , 7 Words.
• 9Ps - Prior Proper Preparation Prevents Poor
Performance of the Person Putting on the
Presentation.
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COMMUNICATION AIDS

Ms. Erika Crizel D. Lacsam

1. Verbal communication strategy

Overhead Transparencies - Transparencies are clear

Video- showing a video clip can elicit an emotional

Digital Slides - a presentation software

- Practice with your Media.

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