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Communication Model

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49 views14 pages

Communication Model

Uploaded by

ananyabhardwaj3663
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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COMMUNICATION

MODEL
WHAT IS COMMUNICATION
MODEL ?

Communication models are systematic representations of the


process which helps in understanding how communication
works can be done. Models show the process metaphorically
and in symbols. They form general perspectives on
Communication by breaking communication from complex to
simple and keeps the components in order.
TYPES OF
COMMUNICATION MODEL
1. LINEAR MODEL

E L
N NE
HA ESSAG
C M
Sender Receiver

KEY FEATURES EXAMPLE

• One way communication Lasswell’s Model


• Used for mass communication Shannon Weaver Model
• Senders send message and receivers only receive Berlo’s S-M-C-R Model
• No feedback Aristotle’s Model
• Concept of noise
2. TRANSACTIONAL MODEL

CHANNE
MESSAG
E/FEEDB
ACK
L

Sender/Receiver Receiver/Sender

KEY FEATURES EXAMPLE

• Used for interpersonal communication Barnlund’s Transactional


• Feedback is taken as a new message Helical Model
• Senders and receivers interchange roles Becker’s Mosaic Model
• Simutaneous feedback
• Context of environment and noise
3. INTERACTIVE MODEL

N EL CHANNE
A N L
CH
M ESSAGE
/FEEDBA
CK
E
S SAG
ME
Sender Receiver Receiver Sender

KEY FEATURES

• Used for new communications like Internet


• Slower feedbacks in turns EXAMPLE
• Concept of field of experience
• Known as convergence model Schramm’s Interactive Model
• Communication becomes linear if receiver does
not respond .
SOME OF THE MODELS :

1. LASSWELL’S MODEL
Lasswell’s model of communication describes an act of communication by defining What
is saying something, Who is saying something, which channel is used to convey the
messages, who the message is aimed at and what effect the message has.

Lasswell’s model of communication also known as action model or linear model or


One way model of communication. It has seen as one of the most influential communication
Models. The model consist five component, that are used as an analysis tool for evaluating
the entire communication process.
Analysis of Lasswell’s Communication Model -

Components Meaning Analysis

Who The communicator or sender Control Analysis


or source of message

Says what The content of message Content Analysis

In which channel The Medium or media Media Analysis

To whom The receiver of the message or Audience Analysis


an audience
With what effect The feedback of the receiver Effect Analysis
to the sender
WHO
(SENDER)
Components of
Lassswell’s Model
WHAT
(Message)

CHANNEL
(MEDIUM)

TO WHOM
(Receiver)

WHAT EFFECT
(FEEDBACK)
2. SHANNON & WEAVER MODEL

Shannon-Weaver model of communication was created in 1948 when Claude Elwood


Shannon wrote an article ‘A Mathematical Theory of Communication’ in Bell System
Technical Journal with Warren Weaver. The Shannon-Weaver model of communication
has been called the “Mother of all models”.

This model is simply designed to develop the effective communication between sender
and receiver. Also they find factors which affecting the communication process called
“Noise”. At first the model was developed to improve the technical communication. Later
it’s widely applied in the field of communication.

The model deals with various concepts like Information source (Sender), Encode,
Channel, Information destination (Receiver), Decode, Feedback, Noise.
Noise

No

e
is

is
e

No se
Sender Encoder Decoder Receiver

No

Noi
Channel

ise

Receiver Decoder Encoder Sender

Shannon-Weaver Model of Communication


3. Berlo’s S-M-C-R Model of Communication
The sender-message-channel-receiver (SMCR) model of communication,
sometimes called the Berlo model, is the most basic form of communication
we engage in today. It's really less of a ''model,'' and more of an identification
of the parts of communication as a whole.

The SMCR model relies on four key elements:


 Sender - This is the person who originates the message.
 Message - The content that is being communicated.
 Channel - The medium being used to transmit the message.
 Receiver - The person who the message is directed toward.
This model was first developed in 1960 by David Berlo, a theoretician and founder of the
communications department at Michigan State University. It's used in television advertising,
newspaper and magazine ads, and even some types of social media.
Berlo's model could be summarized as a sender delivering a message through a
platform to a recipient. Two actions are inherent in this model:
Encoding happens on the sender's end, involving the way in which the message is transmitted;
and the receiver must decode the message through the channel.

Criticism of Berlo’s SMCR model of communication:

 There is a lack of feedback. The effects are practically unknown.


 It does not mention the barriers to communication.
 There is no room for noise.
 It is a rather complex model.
 It is a linear model of communication.
 It requires people to be on the same level for effective communication to happen. However,
that rarely happens in everyday life.
 The main drawback of the model is that it omits the usage of sixth sense as a channel of
communication, which is an asset to human beings (thinking, understanding, analyzing etc.)
S M C R
SENDER MESSAGE CHANNEL RECEIVER

COMM. SKILLS COMM. SKILLS


CONTENT HEARING
ATTITUDE ATTITUDE
ELEMENTS SEEING
KNOWLEDGE KNOWLEDGE
TREATMENT TOUCHING
SOCIAL SOCIAL
STRUCTURE TASTING
SYSTEM SYSTEM
CODES FEELING
CULTURE CULTURE
THANK
YOU

Pallavi Sharma
B.Voc (JMC) 3rd Semester

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