Creativity at its best

Universe 1
Te a m N a v y
Alicia Lim (W23058979)
Annie Pang (W23058988)
Chong Qi Xuan (W23058984)
Desiree Felsingher (W23060590)
Tan Wern Li (W23059531)

Youtube LINK:
 Table of Content

•About Team Navy •Financial Targets

•Consumer’s Needs Product Unveil

Team Navy’s Strategies Marketing Mix

 Vision Mission & Goals
Creating an ecosystem in the telecommunication industry
To connect with the world through innovation and technology, delivering the
that helps to enhances productivity and enriches lives
cutting-edge mobile experiences for our consumers. Team Navy is active on a
through seamless integration of cutting-edge technology,
highly dynamic market. This market is continuously growing and In the 5
empowering consumers to connect with the world in
rounds, we hope to become an established brand in both Europe and Asia
meaningful ways.
smartphone market with the goal to obtain at least 30% of the smartphone
Team Navy market share. 3
 Team Navy

Alicia Lim Annie Pang Chong Qi Xuan Desiree Felsingher Tan Wern Li
Founding Member Founding Member Founding Member Founding Member Founding Member
 Political

P
Potential government regulations on e-waste disposal and recycling could impact
the smartphone market by mandating manufacturers to include recycling
programs or design more recyclable devices .
Government policies promoting consumer rights to repair their electronics could
also influence the market by pressuring manufacturers to offer better repair Economic

E
options or standardized components. Consumer spending habits could be affected by economic factors. During a
recession, consumers might prioritize repairability and longevity over high
performance when choosing a phone, impacting market demand.
Fluctuations in the price of raw materials used in smartphone components could
affect production costs and ultimately, consumer prices.
Social
Growing environmental awareness drives consumer demand for repairable, long-
lasting devices and increased recycling options for old phones.
Influencer campaigns and media coverage can significantly influence consumer
S
buying habits towards repairability and environmentally conscious practices. Technological

T
Advancements in battery technology could extend the lifespan of smartphones and
reduce the need for frequent upgrades.
Innovations in security features might become a key differentiator between brands,
influencing consumer choices.
The increasing demand for high-performance devices will drive research and
Environmental development in processor technology..
The growing concern about electronic waste could lead to stricter regulations
on production processes and disposal methods. E
Advancements in recycling technology could make it easier and more cost-
Legal
effective to recycle old smartphones, creating a more sustainable market.
Data privacy laws could influence the way smartphone manufacturers handle user

L data and security features offered within the device.

Legislation related to intellectual property could affect the cost and availability of
certain components used in smartphones..

Team Navy
SWOT Analysis
W
s ea
Innovation:
kn
th
* Market prioritizes performance. High Production Costs:
es
ng

Advancements in performance and security may require expensive components.

* Opportunities for high-performance devices with advanced features.
se
re

This can raise production costs, potentially impacting affordability for some
* Environmental Awareness: s
St

consumers.
Growing concern for e-waste. Rapid Innovation:
* Opportunities for sustainable practices: Fast-paced innovation leads to shorter product lifespans.
* Longer-lasting devices. Lack of repairability and recycling options can contribute to e-waste.
• Robust recycling programs. Limited Repair Options:
Difficulty in repairing smartphones frustrates consumers.
Security Focus: Limited repair options can also increase e-waste.
* Increased consumer demand for robust security features.
* Opportunities for differentiation through:
* Prioritizing advanced security solutions.

Competition:
Fast-paced market demands constant innovation.
Adaptation crucial for maintaining market share. Market for Repairable Devices
Failure to adapt risks losing ground.
Government Regulations: Demand for repairable devices = opportunity for companies
New business models: extended warranties, repair services, modular designs
Stricter e-waste regulations may increase production costs. Prioritize environmental sustainability

es
Compliance necessary for sustainability. Long-lasting devices, efficient recycling programs, responsible material sourcing.

iti
Regulatory changes impact manufacturing processes. Innovative security features as key differentiator

n
Shifting Consumer Preferences: Attract security-focused users like businesses and professionals
Th

tu
or
re

pp
Consumer demand for repairability, longevity, and security features increasing.
at
s Adaptability key for meeting evolving preferences.

O
Responsive strategies crucial for market relevance.
 Team Navy

Product swot analysis

Strengths Weaknesses Opportunities Threats
Innovation: The market prioritizes High Production Costs: Market for Repairable Devices: The demand Competition: The fast-paced and
performance, creating opportunities for Advancements in performance and for repairable devices presents an opportunity competitive smartphone market requires
companies to develop and offer high- security may require expensive for companies to develop new business constant innovation to maintain market
performance devices with advanced features. components, potentially raising models, such as offering extended warranties, share. Companies failing to adapt to
production costs and impacting repair services, or modular designs. changing trends risk losing ground.
Environmental Awareness: Growing concern
affordability for some consumers.
for e-waste presents an opportunity for Sustainable Practices: Companies that Government Regulations: stricter
companies to adopt sustainable practices, Rapid Innovation: The fast pace of prioritize environmental sustainability government regulations on e-waste
such as longer-lasting devices and robust innovation can lead to shorter through long-lasting devices, efficient disposal and recycling could increase
recycling programs. product lifespans, contributing to e- recycling programs, and responsible material production costs for manufacturers.
waste if repairability and recycling sourcing can attract environmentally
Security Focus: Increased consumer demand Shifting Consumer Preferences: Changes
options aren't readily available. conscious consumers.
for robust security features creates an in consumer preferences towards
opportunity for companies to differentiate Limited Repair Options: Difficulty in Security Solutions: Developing innovative repairability, longevity, and security
their offerings by prioritizing advanced repairing smartphones can frustrate security features can be a key differentiator, features require companies to be
security solutions. consumers and increase e-waste. attracting security-focused users like adaptable and responsive to these shifts.
businesses and professionals .

7
 Evolving Smartphone Market
Trends
Performance Focus: Enthusiasts and tech-savvy consumers are seeking high-performance
devices that can handle demanding tasks and deliver a better user experience. This trend
presents an opportunity for manufacturers to develop and offer cutting-edge smartphones with
advanced features.

Shifting Priorities: Consumers are becoming more environmentally conscious and are placing a
higher value on repairable and long-lasting devices. This shift is driven by growing awareness
of electronic waste and its negative impact on the environment.

Team Navy 8
A Sustainable Future for Smartphones

Performance Focus: Enthusiasts and tech-savvy consumers are seeking high-performance

devices that can handle demanding tasks and deliver a better user experience. This trend
presents an opportunity for manufacturers to develop and offer cutting-edge smartphones with
advanced features.

Shifting Priorities: Consumers are becoming more environmentally conscious and are placing a
higher value on repairable and long-lasting devices. This shift is driven by growing awareness
of electronic waste and its negative impact on the environment.

Team Navy 9
 A Sustainable future for
smartphones

GROWING CONSUMER DEMAND FOR INCREASED FOCUS ON SUSTAINABLE DEVELOPMENT OF INNOVATIVE SECURITY
REPAIRABLE AND RECYCLABLE PRACTICES BY MANUFACTURERS, SUCH AS FEATURES TO PROTECT USER PRIVACY AND
SMARTPHONES. USING RECYCLED MATERIALS AND DATA.
OFFERING EXTENDED WARRANTIES.

Team Navy 10
Company Values

Meet our Vision