BIG DATA ANALYTICS

Overview
• Big Data Analytics-definition
• Big Data Analytics Models
• Characteristics of big data analytics
• The importance of big data analytics
• How big data analytics works
• Need of big data analytics
• Applications and key data sources
• Big Data Analytics - Use cases
• Basic terminologies used in big data
environment

2
 Fields that generates data
All most all fields generate big data. Some major
fields where big data plays a major role is:
Social networking sites: social media that carry
information, posts, links etc of different peoples from
all over world like Facebook twitter etc.
Search engines: there are lots of data from different
databases that retrieve from search engines.
Medical history : medical history of patients for
various health issues from hospitals
Online shopping: shopping online help to know the
preferences of customers on different products.
Stock exchange: shares of different companies hold
by stock
 Big Data
Analytics
• Big data analytics is the process of collecting,
examining, and analyzing large amounts of
data to discover market trends, insights, and
patterns that can help companies make better
business decisions.
• This information is available quickly and
efficiently so that companies can be agile in
crafting plans to maintain their competitive
advantage.
Technologies such as
business intelligence (BI) tools and systems help
organizations take the unstructured and
structured data from multiple sources.
Users (typically employees) input queries into
these tools to understand business operations
and performance.
For example:
Big data analytics is integral to the modern
health care industry. As you can imagine,
thousands of patient records, insurance plans,
prescriptions, and vaccine information need to
be managed.
It comprises huge amounts of structured and
unstructured data, which can offer important
insights when analytics are applied. Big data
analytics does this quickly and efficiently so that
health care providers can use the information to
make informed, life-saving diagnoses.
Big data analytics uses the four data analysis
methods to uncover meaningful insights and
derive solutions.
 Analytics Models
How can we
make it happen?
Prescriptive
What will
Analytics
happen?
Predictive
Why did it
Analytics
VALU

happen?
Diagnostic
What
E

Analytics
happened?
Descriptiv
e
Analytics

DIFFICULTY
1. Descriptive analytics
Descriptive analytics refers to data that can be
easily read and interpreted. This data helps
create reports and visualize information that can
detail company profits and sales.
Example: During the Covid-19 pandemic, a
leading pharmaceuticals company conducted
data analysis on its offices and research labs.
Descriptive analytics helped them identify
unutilized spaces and departments that were
consolidated, saving the company millions of
dollars.
2. Diagnostics analytics
Diagnostics analytics helps companies
understand why a problem occurred. Big data
technologies and tools allow users to mine and
recover data that helps dissect an issue and
prevent it from happening in the future.
Example: A clothing company’s sales have
decreased even though customers continue to
add items to their shopping carts. Diagnostics
analytics helped to understand that the payment
page was not working properly for a few weeks.
3. Predictive analytics
Predictive analytics looks at past and present
data to make predictions. With artificial
intelligence (AI), machine learning, and data
mining, users can analyze data to predict market
trends.
Example: In the manufacturing sector,
companies can use machine learning models
trained on historical data to predict if or when a
piece of equipment will malfunction or break
down.
4. Prescriptive analytics
Prescriptive analytics provides a solution to a
problem, relying on AI and machine learning to
gather data and use it for risk management.
Example: Within the energy sector, utility
companies, gas producers, and pipeline owners
identify factors that affect the price of oil and gas
in order to hedge risks.
1. Volume
In the current scenario, the amount of data that
companies possess matters. For big data analytics,
you will need to process higher volumes of
structured and unstructured data. This data can be
of indefinite value, such as Facebook and Instagram
datasets, or data on numerous web or mobile
applications. As per the market trends, the volume
of data will upsurge considerably in the coming
years, and there is a lot of room for extensive data
analysis and pattern-finding.
2. Velocity
Velocity refers to the swiftness of data processing.
A higher data processing rate is significant for any
big data procedure’s real-time evaluation and
performance. More data will be accessible in the
future, but the processing speed will be equally
important for companies to benefit from big data
analytics.
3. Variety
Variety refers to the diverse categories of big data.
It is among the prime challenges the big data
industry faces as it impacts productivity.
With the rising usage of big data, data comes in
new data groups. Different data categories, like
text, audio, and video, need extra pre-processing to
back metadata and derive enhanced value.
4. Value
Value denotes your company’s advantages from the
processed and analyzed data. It conveys how data
matches your company’s set objectives and does it
assist your company in improving itself. It is
among the most vital big data core characteristics.
5. Veracity
Veracity denotes the precision of your data. It is
essential as low veracity can negatively impact the
accuracy of your big data analytics results.
6. Validity
Validity denotes how effective and pertinent the
data is to be leveraged by a company for the
envisioned objectives and defined purpose.
7. Volatility
Big data is continuously varying. The information
you collected from a precise source now might
differ in a short time. This scenario indicates data
inconsistency and impacts your data
accommodation and adaptation rate.
8. Visualization
Visualization or data visualization denotes
showcasing your big data-generated analytics and
insights through visual illustrations like charts and
graphs. It has turned significant as big data experts
share their analytics and insights with non-
technical addressees.
The importance of big data analytics

• Big data analytics through specialized

systems and software can lead to positive
business- related outcomes:
• New revenue opportunities
• More effective marketing
• Better customer service
• Improved operational efficiency
• Competitive advantages over rivals
 How big data analytics works
Once the data is ready, it can be analyzed with the
software commonly used for advanced
analytics processes. That includes tools for:

• data mining, which sift through data sets in search of

patterns and relationships;
• predictive analytics, which build models to
forecast customer behavior and other future
developments;
• machine learning, which taps algorithms to
analyze large data sets; and
• deep learning, a more advanced offshoot of
machine learning.
Big Data technologies can be divided into two groups: batch processing, which
are analytics on data at rest, and stream processing, which are analytics on
data in motion
 Benefits of big data analytics

There are quite a few advantages to incorporating

big data analytics into a business or organization.
These include:
•Cost reduction: Big data can reduce costs in
storing all of a business's data in one place. Tracking
analytics also helps companies find ways to work
more efficiently to cut costs wherever possible.
•Product development: Developing and
marketing new products, services, or brands is
much easier when based on data collected from
customers’ needs and wants. Big data analytics
also helps businesses understand product viability
and keep up with trends.
•Strategic business decisions: The ability to
constantly analyze data helps businesses make
better and faster decisions, such as cost and
supply chain optimization.
•Customer experience: Data-driven algorithms
help marketing efforts (targeted ads, as an
example) and increase customer satisfaction by
delivering an enhanced customer experience.
•Risk management: Businesses can identify risks
by analyzing data patterns and developing
solutions for managing those risks.
•Entertainment: Providing a personalized
recommendation of movies and music according to
a customer’s individual preferences has been
transformative for the entertainment industry
(think Spotify and Netflix).
•Education: Big data helps schools and
educational technology companies alike develop
new curriculums while improving existing plans
based on needs and demands.
•Health care: Monitoring patients’ medical
histories helps doctors detect and prevent diseases.
•Government: Big data can be used to collect data
from CCTV and traffic cameras, satellites, body
cameras and sensors, emails, calls, and more, to
help manage the public sector.
•Marketing: Customer information and
preferences can be used to create targeted
advertising campaigns with a high return on
investment (ROI).
•Banking: Data analytics can help track and
monitor illegal money laundering.
Applications and key data sources for big data and
business analytics
Use cases for Big data analytics
Big data analytics tools(Basic
terminologies in big data environment):

There are many useful software systems(tools)

available for data analysts to use.
•Hadoop: An open-source framework that stores
and processes big data sets. Hadoop is able to
handle and analyze structured and unstructured
data.
•Spark: An open-source cluster computing
framework used for real-time processing and
analyzing data.
•Data integration software: Programs that allow
big data to be streamlined across different
platforms, such as MongoDB, Apache, Hadoop,
and Amazon EMR.
•Stream analytics tools: Systems that filter,
aggregate, and analyze data that might be stored in
different platforms and formats, such as Kafka.
•Distributed storage: Databases that can split data
across multiple servers and have the capability to
identify lost or corrupt data, such as Cassandra.
•Predictive analytics hardware and
software: Systems that process large amounts of
complex data, using machine learning algorithms to
predict future outcomes, such as fraud detection,
marketing, and risk assessments.
•Data mining tools: Programs that allow users to
search within structured and unstructured big data.
•NoSQL databases: Non-relational data
management systems ideal for dealing with raw and
unstructured data.
Data warehouses: Storage for large amounts of
data collected from many different sources,
typically using predefined schemas.