Project MGMT Chapter 1-4
Project MGMT Chapter 1-4
Project MGMT Chapter 1-4
Project Management
By: Birhanu Diriba
Unit 1
Introduction to Project Management
Similarities:
• performed by people
• constrained by limited resources
• planned, executed and controlled
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Types and classification of projects: based on
How new resources committed to them relate to existing economic
activities: 3 types of projects
1st New investment: New investments are designed to establish a new
productive process independent of previous lines of production.
E.g. new organization financially independent of existing
organizations.
2nd Expansion projects: which involve repeating or extending an
existing economic activity with the same output, technology and
organization.
3rd Updating projects which involve replacing or changing some
elements in an existing activity without major change of output.
Updating projects involve some change in technology but within
the context of an existing, though possibly reformulated
organization.
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• Based on its benefit: directly productive and indirectly productive
projects. Under directly productive projects the immediate costs
and benefits accrue to a single organization; a consequence is that
this organization is able to calculate and commit any resulting
surplus to new activities; Indirectly productive projects: the
benefits received from new resources do not accrue to the
organization responsible for carrying the costs. In these
circumstances, any resulting surplus is not concentrated in the
hands of a single organization. E.g. Most infrastructure projects,
such as roads are indirectly productive; the benefits accrue to users
and producers whilst costs are met by government.
• Of course, several projects, especially large ones, may be a mixture
of directly and indirectly productive activities, for example, a rural
development project involving both increases in agricultural output
through farmer investment as well as roads, schools and other
infrastructure facilities.
Decay (Clean
Level Inception
up )
of
effort Maturity or
Implementation
Phase 2 – investment
Construction Commissioning
Negotiation Engineering & Manpower
and Design & start up
training
Contracting
Phase 3 – Operation
Phase 4 – Evaluation
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THE PROJECT CYCLE:
1. Project Identification
Sources of Project ideas
Screening Projects
Project Selection
2. Project Preparation and Appraisal
Market analysis
Technical analysis
Financial Analysis and
Environmental analysis
3. Implementation phase
4. Follow-up and evaluation phase
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I. Project Identification
• Project identification involves finding project’s idea,
which could contribute towards achieving specified
business/development objectives
• In many cases many projects start as a simple idea and
later on it may grown up into a full-fledged project
• Identification of promising investment
opportunities (projects) requires
imagination,
sensitivity to environmental changes,
And a realistic assessment of what the firm can do .
c) Commercial –
– the way the necessary inputs for the project
are supplied
– the arrangements for the supply of the
products are verified
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d) Incentive – whether things are arranged in such a
way that all those whose participation is required
will find it in their interest to take part in the
project, at least to the extent predicted in the plan.
e) Economic – the appraisal here tries to see
whether what is proposed is good from the
perspective of the national economic
development.
– The effects (positive and negative) are taken
into account and check if all are correctly
valued
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as profit seeking or not-for profit organizations
By: Birhanu D. 71
3.6. Problems in Project Identification
1. Ambiguity regarding the Development Goals (Objectives)
of the nation
2. Priority Issues in the Existing Development Goals
(Objectives)
3. Limited Data and Obstacles in Information Flow and
accessibility
4. Conflict of Interest between Local Beneficiary Groups [as
some group(s) might bear the cost while benefits accruing
to others].
PROJECT PREPARATION/
Project design/Project formulation/
Project write-up
1st Situational
4th
Analysis and
Characterizati
Specifications
on of the
of objectives
Market
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Steps in Market and demand analysis 78
By: Birhanu D.
1. Market/Situational analysis and specifications of
objectives
Here the project analyst may informally talk to
Customers, Competitors (in case of business
project), Middlemen, and others in the industry
(sector)
It is also advisable to learn from the past experience
in the area. That is learn about preferences,
purchasing power, action and strategies of
competitors.
Who are the potential customers of the product?
What is the total current demand for the product in
the town/ in the region?
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How is the demand currently distributed?
What is the current price of the product and what price
will the consumers be willing to pay for the product?
Do consumers need the new product as a substitute for
the product in the market?
What is the nature of distribution and what market
channels are most suited for the product?
What are the possible sales of the product ?
If the satisfactory answer could be obtained from the
above analysis no further study is necessary as a part
of demand and market analysis.
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By: Birhanu D.
2. COLLECTION OF SECONDARY INFORMATION
It provides the base and the starting point for market and
demand analysis.
It indicates what is known and often provides leads and
clues for gathering primary information required for further
analysis.
Sources of information are: General sources and/or
Industry specific sources of secondary information.
Evaluation of Secondary Information
Although economically and readily available careful
examination in terms of reliability, accuracy, and relevance for
the purpose under consideration is essential.
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3. CONDUCT OF MARKET SURVEY
The market survey can be a census or sample survey
The important types of information to be gathered
through the market survey include:
Total demand and rate of growth
Demand in different segments of the market
Motives for buying
Purchasing plan & intentions
Satisfaction with existing products
Unsatisfied needs
Attitudes towards various products …
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4. CHARACTERISATION OF THE MARKET
i. Effective Demand in the Past and Present:
ii. Breakdown of Demand into different segments
iii. Prices
iv. Methods of distribution
v. Suppliers
vi. Government policy
By: Birhanu D.
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6. Marketing plan
The marketing plan has the following components:
Current market situation
The size of the market and customer buying behavior
Competitive situation
Distribution situation
Macro environment
Opportunity and issue analysis
Objective
Marketing strategy: Target segment, Product
positioning, Product line, Price, Distribution, Promotion
activity
Action plan (market program)
Product Material
analysis Inputs
EIA
Sales Production program
Technology
programs and schedule, Plant
selection
capacity
Human resources,
Location and Implementation
plant organization
site, Preliminary schedule
and overhead costs
Facilities layout
Expenditures 1.0 2.0 2.5 0.6 0.4 0.4 3.0 0.4 0.4 0.4 0
Net (R-E) -1.0 -2.0 -2.5 +0.4 +1.6 +1.6 -2.0 +1.6 +1.6 +1.6 +2.5
• Payback Period
income to investment.
Intial Investment
Payback Period
AnnualUniformCashInflow
100million
Payback Period 4Yrs.
25million
n CFt
(1 k ) t
NPV
I0
t 1
Example:
Find the IRR of a project with 20 million initial
investments, the cost of capital of 12 % and
with the following table of cash flows.
Year 1 2 3 4
Cash flow 6000 6000 8000 9000
1 30,000
2 30,000
3 40,000
4 45,000