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NETFLIXE

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50 views

NETFLIXE

Uploaded by

malaksobh81
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NETFLIXE

Supervised by:

DR. Sarah | Prepared by:


_Malak Ahmed
_Mina Osama
AGENDA

The services provided by the company


company history
Netflixe Environment
What ‘s service
the company
provide for
customers?
IT IS A VIDEO-ON-DEMAND
SERVICE, WHETHER MOVIES OR
SERIES, OF ALL CATEGORIES AND
FOR ALL AGES, EVEN WITH
ARABIC SUBTITLES. THAT IS, IT IS
AS IF YOU ARE WATCHING A MOVIE
ON YOUR TV, BUT NETFLIX WORKS
VIA THE INTERNET AND WORKS
ON ALMOST ALL KNOWN DEVICES.
NETFLIX IS ​AN ON-DEMAND VIEWING SERVICE, MEANING
YOU CAN CHOOSE THE MOVIE OR SERIES YOU WANT TO
WATCH, AND IT IS SHOWN IN HIGH QUALITY WITHOUT
COMMERCIAL ADS.
NETFLIX IS ​DISTINGUISHED BY THE FACT THAT ITS LIBRARY
OF FILMS AND SERIES CONTAINS EXCLUSIVE PRODUCTIONS,
THAT IS, CONTENT THAT WAS SPECIALLY PRODUCED TO BE
SHOWN ON NETFLIX FIRST, PERHAPS THE MOST FAMOUS OF
WHICH IS THE HOUSE OF CARDS SERIE.
WHAT’S THE
COMPANY
HISTORY?
• American entertainment company
founded by {Reed Hastings and Mark
Randolph} on August 29, 1997, in Scotts
Valley, California. It specializes in
providing live broadcasting, video on
demand and courier delivery of CDs. In
2013, Netflix expanded into producing
movies and TV shows, and distributing
video over the Internet
MICRO
• Company
• Customer
• Competitors
• Public
• Suppliers

ENVIROMENT

MACRO
• Demo-graphic
Forces
• Economics Forces
• Technological Forces
• Political Forces
• Cultural Forces
• Political factors: Content restrictions
limit expansions
• Availability limits.
• Censorship and permissions.
• Restrictions in more 130 countries.
• A weak dollar and competitors.
• Increasing monthly subscriptions.
• Bigger name streaming services, like
Disney.
• Illegal torrenting.
• Fantastic work environment
ECONOMICS FORCES

• Netflix's average user is a


millennial who earns less than
$50,000 a year
TECHNOLOGICAL ENVIRONMENT
• Netflix use digital technology?
• Netflix has often made headlines in the past because of its use of
technology such as artificial intelligence and machine learning to
improve recommendations to customers, translate subtitles, and
even alter posters on movies in its portfolio based on a user's
tastes and preferences
• What differentiates Netflix from its
competitors?
• One major factor which distinguishes Netflix
from its competitors is its understanding as to
COMPETITORS
how long a piece of content is worth airing, its
capability to spread the cost of content over
Top Netflix Competitors 2021
ten million subscribers as well as its ability to
trace audience that are suitable for niche  Amazon Prime Video.
programming.  Hulu.

 YouTube.

 DirectTV.

 HBO NOW.

 HOTSTAR.

 Sony PlayStation Vue.

 Sling Tv.
SUPPLIERS
• Does Netflix have its own producers?
• Netflix works with content providers, distributors, producers,
and creators to acquire licensing for TV shows and movies to
stream on our service. When content is not available to stream, it
can be for a few different reasons, including: The content rights
are currently exclusive to another company
One main strength of the brand is its brand
equity that the company has developed over the
years. Netflix is seen as the most trusted brand in COMPANY
the internet television networking segment. It
focuses more on customer service, and due to
this, it has led to high popularity, customer  Organization strength points
loyalty, and trust.  Organiztation weakness points

Though Netflix is one of the top companies, there


is a particular weakness that is working as a
hindrance to their growth: Netflix has limited
copyright, which tolls upon their revenue. The
debts of the company are also increasing. There
is a lack of original content in several countries.
Netflix's age demographic
• The median age is now with the • Netflix's average user is a
35-44 age group in 2017 and millennial who earns less than
beyond. Increases were also seen $50,000 a year.
across the age groups of 34 to 65+
year-olds. The exceptions are the
18-24 year-olds and 25-34 year-
olds with the former showing a
steep decline to a third of its
original—11% from 32%.
Does Netflix have its own producers?
Netflix works with content providers,
distributors, producers, and creators to
acquire licensing for TV shows and movies to
stream on our service. When content is not
available to stream, it can be for a few
different reasons, including: The content
rights are currently exclusive to another
company
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TITLE AND CONTENT LAYOUT WITH CHART
Series 1 Series 2 Series 3

5
4.5
4.4
4.3

3.5

2.8
2.5
2.4

1.8
C a t e g or y 1 C a t e g or y 2 C a t e g or y 3 C a t e g or y 4
TWO CONTENT LAYOUT WITH TABLE
• First bullet point here Class Group A Group B
• Second bullet point here
Class 1 82 95
• Third bullet point here
Class 2 76 88

Class 3 84 90
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