Scribd
Upload
35 views

Lesson 4 Vision and Mission

Uploaded by

Isaiah Jacob Carolino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
35 views

Lesson 4 Vision and Mission

Uploaded by

Isaiah Jacob Carolino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Strategy Formulation

VISION & MISSION STATEMENT


VISION & MISSION STATEMENT

A VISION statement describes the desired future state


of an organization. It's the big picture, a source of
inspiration that paints a picture of what the
organization wants to become.

A MISSION STATEMENT outlines the present purpose of


the organization. It defines what the organization does,
who it serves, and how it operates to achieve its vision.
VISION & MISSION STATEMENT

TIME FRAME

Vision: Where you want to go (destination)

Mission: How you'll get there (the journey)


VISION & MISSION STATEMENT
VALUE / IMPORTANCE
1. Clarity and Direction

Provide A Clear Understanding Guides

Purpose and Goals a. Decision-making b. Resource Allocation

2. Motivation and Inspiration 3. Communication and Identity


a. It motivate employees to work towards a common goal Convey
b. feel a sense of purpose in their work. Organization's

Values and Identity


Crafting a Vision and Mission Statement

Here are some key points to consider when developing


these statements:

Vision: Mission:

1. Ambitious yet achievable: Aim high, but keep it realistic. Action-oriented: Explain what the organization does now.
2. Future-oriented: Describe the long-term aspirations. Specific: Clearly define the target audience and core activities.
3. Inspiring: Motivate and excite stakeholders. Concise and memorable: Easy to understand and remember.
VISION & MISSION STATEMENT

Real-world Examples

1. Patagonia: 2. Microsoft

Vision Vision
"We're in business to save our home planet." "To empower every person and every
organization on the planet to achieve
more."

3. Tesla:

Vision
"To accelerate the world's transition to
sustainable energy."
VISION & MISSION STATEMENT

Real-world Examples
MISSION

Microsoft Tesla
“Invent productive tools and inspiring experiences that "Drive the world's transition to electric
help people realize their potential." vehicles and clean energy."
OBA 4:
5 Members/
Group

1. Search and choose the best Vision and Mission Statement


which is related to your course.

2. Create a Vision and Mission statement which surpass the


quality of your chosen Vision and Mission.

You might also like