Scribd
Upload
28 views12 pages

Chapter 8-Concept Selection

Uploaded by

Như Tâm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
28 views12 pages

Chapter 8-Concept Selection

Uploaded by

Như Tâm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 12

Concept Selection

CHAPTER 8
Concept Development Funnel
Concept Selection Process
• Prepare the Matrix
– Criteria
– Reference Concept
– Weightings
• Rate Concepts
– Scale (+ – 0) or (1–5)
– Compare to Reference Concept or Values
• Rank Concepts
– Sum Weighted Scores
• Combine and Improve
– Remove Bad Features
– Combine Good Qualities
• Select Best Concept
– May Be More than One
– Beware of Average Concepts
• Reflect on the Process
– Continuous Improvement
Example: Concept Screening
Example: Concept Scoring
Remember…
The goal of concept selection is not to
• Select the best concept.

The goal of concept selection is to


• Develop the best concept.

So remember to combine and refine the


concepts to develop better ones!
Caveats
• Beware of the best "average" product.
• Perform concept selection for each different
customer group and compare results.
• Check sensitivity of selection to the importance
weightings and ratings.
• May want to use all of detailed requirements in
final stages of selection.
• Note features which can be applied to other
concepts.
Concept Selection Example:
Reusable Syringe

You might also like