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Data Analytics - Task 3 - Final

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31 views

Data Analytics - Task 3 - Final

Uploaded by

skdx25
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social

Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology
unicorn that need to adapt quickly to it’s
global scale.
Accenture has begun a 3 month POC
Project Focusing on these tasks:
• An audit of Social Buzz’s big data

Recap practice
• Recommendations for a successful IPO
• Analysis to find Social Buzz’s top 5 most
popular categories of content
Problem

Over 100000 posts per day

36,500,000 piecers of content per


year!
But how to capitalize on it when there is so much?

Analysis to find Social Buzz’s top 5 most popular


categories of content
Andrew Fleming
Chief Technical Architect

The Analytics
team Marcus Rompton
Senior Principle

SkillSpireSS
Chief Technical Architect
1 Data Understanding
Process
2 Data Cleaning

Data Modelling
3
4 Data Analysis

5 Uncover Insights
Insights

16 Animal May
Unique Categories Most Favorite Category With Most Number of
Posts
Most Popular Categories

74965
75000

73000

71168
71000

69339

69000 68738

67000
66676

65000

63000

animals science healthy eating technology food


Series1 74965 71168 69339 68738 66676
Content Sentiment

audio

GIF

video

photo

0 1000 2000 3000 4000 5000 6000 7000

Neutral Score Negative Score Positive Score Count


 There are a total of 16 distinct content categories. Out of
which Animal and Science categories are the most popular
one.

 4 types of content- Photo, Video, GIF and Audio, out of


which people prefer photo and video the most.

 May month has the highest number of posts and stands at


2138 posts , while February month has the lowest number
of posts (1914 Posts)

Summary Conclusion

 Social Buzz should focus more on the top 5 categories that’s


Animal, Technology, Science, Healthy eating and food and
can create campaign to specifically target those audiences
 Social Buzz can need to maximize in the month of January ,
May and August as they number of posts in these months
are the highest.
Thank you!
ANY QUESTIONS?

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