ARTS qLESSON 2 MEDIA-BASED ART

(MEDIA-BASED ART: PRINT
MEDIA and INNOVATION IN

PRODUCT and INDUSTRIAL
DESIGN)
ARTS 10 Quarter 3
Objectives
 At the end of this lesson each student is expected to:
 Discusses the truism that Filipino ingenuity is distinct, exceptional, and on a par with global
standards - A10PL-IIIh-1
 Discusses the role or function of artworks by evaluating their utilization and combination of
art elements and principles - A10PL-IIIh-2
 Explains the characteristics of media-based arts and design in the Philippines - A10PR- IIIc-
e-2
 Applies different media techniques and processes to communicate ideas, experiences, and
stories (the use of software to enhance/animate images like Flash, Movie Maker,
Dreamweaver, etc. - A10PR-IIIc-e-3
PRINT MEDIA
Alongside the digital media forms discussed above, there

remains the more conventional form known as print media.
Included here are large-scale publications such as newspapers,
magazines, journals, books of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the like.
ADVERTISING
One major field that still relies heavily on print media is

advertising. Despite the soaring popularity and seemingly
limitless possibilities of online advertising and social media,
Philippine artists are still called upon to create advertisements
that will be physically printed.
These appear in newspapers, magazines, posters, brochures,
and flyers—each with their specific target readerships and
markets, and highly-specialized approaches for reaching these
target groups.
COMIC BOOK
Another field of print media that highlights the artistic gifts of

Filipinos is that of Philippine comics began in the 1920s when
Liwayway magazine started featuring comic books, or komiks as they
are referred to locally. The popularity of comic strips, such as Mga
Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) created by
Tony Velasquez. Velasquez went on to be recognized as the “Father of
Filipino Comics.”
Mga Kabalbalan ni Kenkoy
With the coming of the Americans to the country, local comics

were clearly influenced by popular U.S. comics with
superheroes as the main characters— resulting in local
counterparts such as Darna and Captain Barbell.
FILIPINO KOMIKS
FILIPINO CARTOONS
Book Design and Illustration
Yet another extremely rich and promising area for young

Filipino artists is the field of book design and illustration.
Thanks to the visionary mindsets of progressive Philippine
book publishers such as Bookmark, Anvil Publishing, Adarna
Books, and Tahanan Books for Young Readers (now Ilaw ng
Tahanan Publishing), local book designers and illustrators
have been given the professional stature they deserve and
the creative freedom they need to truly showcase their talents.
Digital Media
All the artistic skills and techniques that go into producing

books like those just presented, of course have their counterpart
in the ever-growing world of digital media.
This means that books that were originally available only in

print are being gradually converted to digital format, while new
books are now conceptualized, written, designed, and
illustrated precisely for these online media.
Yet another breakthrough arena for Filipino imagination,
ingenuity, and innovativeness in recent decades has been that of
design. Specifically, this encompasses product and industrial design
as applied to furniture, lighting, and interior accessories, as well as
fashion from haute couture to bridal ensembles to casual wear. As a
result, a number of Filipino designers have risen to superstardom
both locally and internationally.
Innovation in Product and Industrial Design

Cebu based Kenneth Cobonpue is a multi-
awarded designer and the creative director
of Hive, a design and manufacturing facility
for designers of interior accessories and
lighting.
Cobonpue’s fresh and exciting concepts and

excellent craftsmanship have earned him the
acclaim and the patronage of discerning clientele
the world over including prominent Hollywood
celebrities.
KENNETH COBONPUE
Also hailing from Cebu City, Filipina fashion
designer Monique Lhuillier first rose to prominence
for her exquisite wedding gowns. But she has since
become one of the darlings of the Hollywood
celebrity set, with several A-list stars having worn
her couture creations to gala events and award
shows, as well as to their own weddings.
Lhuillier studied at the Fashion Institute of Design

& Merchandising in Los Angeles, and now has her
own retail boutiques in that city and in New York.
Her collections include bridal and bridesmaids MONIQUE LHUILLER
dresses, ready-to-wear, evening gowns, linens,
tableware, stationery, and home fragrances.
Another name that has a prestigious place in the
New York fashion industry is that of Josie Natori.
Born Josephina Almeda Cruz in Manila, this
FilipinoAmerican fashion designer began her career
as an investment banker, before she made the
dramatic shift to creating her own lines of lingerie,
resort and lounge wear, as well as semi- formal and
casual attire. She went on to establish The Natori
Company that has built up a lifestyle brand that
today includes four
lingerie lines, the Josie Natori ready-to-wear
collection, home accessories, fragrance, and
eyewear. JOSIE NATORI
Probably best known to the general
public as a judge on the television
series Project number of national and
international awards to his name. He
trained at New York’s Runway
Philippines, Rajo Laurel is a much-
admired Filipino fashion designer
with a Fashion Institute of
Technology and at Central Saint
Martin’s in London.
RAJO LAUREL
Known for her fashionable knitwear lines
That specialty has since evolved into a new
since 1985, Lulu Tan-Gan had been
dubbed “The Queen of Knitwear” in the
country. The specialty has since evolved
into a new hand-woven line, called
Indigenous Couture, that blends Philippine
artisan crafts, fabrics, fibers, and other
local materials with
TanGan’s signature contemporary lifestyle
dressing. LULU TAN GAN
Another Philippine designer who has been
advocating the use of local weaving techniques
and natural fibers is Dita Sandico-Ong. Known as
the “Wrap Artiste” of the Philippines for her
famous bold-colored wraps, Sandico-Ong first
experimented with the local weave of Ilocos Sur,
known as inabel, as well as with pineapple fibers
blended with Irish linen, dubbed piñalino. From
there, she tried other local fibers, particularly
abaca which she was introduced to by weaver and
entrepreneur Virgilio Apanti. Sandico-Ong has
since been workingwith a multipurpose
cooperative in Catanduanes, training them in DITA SANDICO-ONG
natural dye extraction and advanced weaving
techniques for abaca.
True or False. Read the statements carefully. Write TRUE if the statement is correct. Write
FALSE if the statement is incorrect. Write your answers on a separate sheet.
1. Print media is known for being more conventional form of media.

2. Advertising, Comic Books, Book Design and Illustration and Digital media are
forms of Film media.
3. Advertising is another filed of print media that highlights the artistic gifts of
Filipinos.
4. Comics began in the 1920s when Liwayway magazine started featuring comic
books.
5. Pol Medina Jr. is recognized as the “Father of Filipino Comics”.
6. Neni Sta. Romana-Cruz wrote the “Why the Piña Has a Hundred Eyes”.
7. A number of American designers have risen to superstardom both locally and
internationally, like Lulu Tan-Gan and Monique Lhuillier.
8. Josie Natori a FilipinoAmerican fashion designer began her career as an
investment banker before she made her own lingerie, resort and lounge wear.
9. Trame Chair, Carousel Lamps and Yoda Chairs are Rajo Laurel’s work.
10.Social media-based publishing sites,like Wattpad serves as communities for
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(MEDIA-BASED ART: PRINT

MEDIA and INNOVATION IN

Alongside the digital media forms discussed above, there

One major field that still relies heavily on print media is

Another field of print media that highlights the artistic gifts of

With the coming of the Americans to the country, local comics

Yet another extremely rich and promising area for young

All the artistic skills and techniques that go into producing

This means that books that were originally available only in

Innovation in Product and Industrial Design

Cobonpue’s fresh and exciting concepts and

Lhuillier studied at the Fashion Institute of Design

1. Print media is known for being more conventional form of media.

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