Unit 4 Monopoly

Introduction
A monopoly is a firm that is the sole seller of a

product without close substitutes.
In this chapter, we study monopoly and contrast

it with perfect competition.
The key difference:

A monopoly firm has market power, the ability to influence the market price of the product it sells. A competitive firm has no market power.
Why Monopolies Arise

The main cause of monopolies is barriers to entry other firms cannot enter the market. Three sources of barriers to entry: 1. A single firm owns a key resource. E.g., DeBeers owns most of the worlds diamond mines
2. The govt. gives a single firm the exclusive right to produce the good. E.g., patents, copyright laws
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Why Monopolies Arise

3. Natural monopoly: a single firm can produce the entire market Q at lower ATC than could several firms.
Example: 1000 homes need electricity. ATC is lower if one firm services all 1000 homes than if two firms each service 500 homes.
Cost
Electricity
ATC slopes downward due to huge FC and small MC ATC 500
$80 $50
1000
Q
2
Monopoly vs. Competition: Demand Curves

In a competitive market, the market demand curve slopes downward.
but the demand curve for any individual firms product is horizontal at the market price.
The firm can increase Q without lowering P, so MR = P for the competitive firm.
A competitive firms demand curve
Q
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Monopoly vs. Competition: Demand Curves

A monopolist is the only seller, so it faces the market demand curve.
To sell a larger Q, the firm must reduce P.

Thus, MR P.
A monopolists demand curve
Q
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1: A monopolys revenue
ACTIVE LEARNING Moonbucks is the only seller of cappuccinos in town.
Q 0 1 2 3 4 5 6 P $4.50 4.00 3.50 3.00 2.50 2.00 1.50
5
TR
AR n.a.
MR
The table shows the market demand for cappuccinos. Fill in the missing spaces of the table.
What is the relation between P and AR? Between P and MR?
ACTIVE LEARNING
Answers
Here, P = AR, same as for a competitive firm.
Here, MR < P, whereas MR = P for a competitive firm.
Q
0 1 2 3 4 5
1:
P
$4.50 4.00 3.50 3.00 2.50 2.00
TR
$0 4 7 9 10 10
AR
n.a. $4.00 3.50 3.00 2.50 2.00
MR
$4 3 2 1 0
1.50
1.50
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Moonbucks D and MR Curves

P, MR $5 4 3 2 1 0 -1 -2 -3 0
MR $4 3 2 1 0 1
0 $4.50
1 2 3 4 5 6 4.00 3.50 3.00 2.50 2.00 1.50
Demand curve (P)
MR
Q
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Understanding the Monopolists MR
Increasing Q has two effects on revenue:
The output effect:

Higher output raises revenue The price effect: Lower price reduces revenue
To sell a larger Q, the monopolist must reduce the

price on all the units it sells.
Hence, MR < P MR could even be negative if the price effect

exceeds the output effect (e.g., when Moonbucks increases Q from 5 to 6).
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Profit-Maximization
Like a competitive firm, a monopolist maximizes
profit by producing the quantity where MR = MC.
Once the monopolist identifies this quantity,

it sets the highest price consumers are willing to pay for that quantity.
It finds this price from the D curve.
Profit-Maximization
1. The profitmaximizing Q is where MR = MC. 2. Find P from the demand curve at this Q.
Q
Costs and Revenue
MC
MR Quantity
Profit-maximizing output
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The Monopolists Profit

Costs and Revenue
MC ATC
As with a competitive firm, the monopolists profit equals (P ATC) x Q
P
ATC
MR
Quantity
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The Welfare Cost of Monopoly

Recall: In a competitive market equilibrium,
P = MC and total surplus is maximized.
In the monopoly eqm, P > MR = MC The value to buyers of an additional unit (P)
exceeds the cost of the resources needed to produce that unit (MC). The monopoly Q is too low could increase total surplus with a larger Q. Thus, monopoly results in a deadweight loss.
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The Welfare Cost of Monopoly

Competitive eqm: quantity = QC P = MC total surplus is maximized Monopoly eqm: quantity = QM P > MC deadweight loss
Price
Deadweight MC loss
P P = MC MC
D
MR
QM QC
Quantity
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Public Policy Toward Monopolies
Increasing competition with antitrust laws
ban some anticompetitive practices,
allow govt to break up monopolies e.g., Sherman Antitrust Act (1890), Clayton Act (1914)
Regulation
Govt agencies set the monopolists price For natural monopolies, MC < ATC at all Q,
so marginal cost pricing would result in losses. If so, regulators might subsidize the monopolist or set P = ATC for zero economic profit.
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Public Policy Toward Monopolies
Public ownership
Example: U.S. Postal Service Problem: Public ownership is usually less

efficient since no profit motive to minimize costs
Doing nothing
The foregoing policies all have drawbacks,

so the best policy may be no policy.
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Price Discrimination
Discrimination: treating people differently based
on some characteristic, e.g. race or gender.
Price discrimination: selling the same good

at different prices to different buyers.
The characteristic used in price discrimination

is willingness to pay (WTP): A firm can increase profit by charging a higher price to buyers with higher WTP.
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Perfect Price Discrimination vs. Single Price Monopoly

Here, the monopolist charges the same price (PM) to all buyers. A deadweight loss results.
Price
Consumer surplus Deadweight loss
PM
Monopoly profit
MC
D MR
QM
Quantity
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Perfect Price Discrimination vs. Single Price Monopoly

Here, the monopolist produces the competitive quantity, but charges each buyer his or her WTP. This is called perfect price discrimination. The monopolist captures all CS as profit. But theres no DWL.
Price Monopoly profit
MC
D MR
Quantity
Q
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Price Discrimination in the Real World
In the real world, perfect price discrimination is

not possible: no firm knows every buyers WTP buyers do not announce it to sellers
So, firms divide customers into groups

based on some observable trait that is likely related to WTP, such as age.
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Examples of Price Discrimination

Movie tickets Discounts for seniors, students, and people who can attend during weekday afternoons. They are all more likely to have lower WTP than people who pay full price on Friday night. Airline prices Discounts for Saturday-night stayovers help distinguish business travelers, who usually have higher WTP, from more price-sensitive leisure travelers.
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Discount coupons People who have time to clip and organize coupons are more likely to have lower income and lower WTP than others.
Need-based financial aid Low income families have lower WTP for their childrens college education. Schools price-discriminate by offering need-based aid to low income families.
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Quantity discounts A buyers WTP often declines with additional units, so firms charge less per unit for large quantities than small ones.
Example: A movie theater charges $4 for a small popcorn and $5 for a large one thats twice as big.
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CONCLUSION: The Prevalence of Monopoly
In the real world, pure monopoly is rare. Yet, many firms have market power, due to selling a unique variety of a product having a large market share and few significant
competitors
In many such cases, most of the results from

this chapter apply, including markup of price over marginal cost deadweight loss
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SUMMARY A monopoly firm is the sole seller in its market.

Monopolies arise due to barriers to entry, including: government-granted monopolies, the control of a key resource, or economies of scale over the entire range of output.
A monopoly firm faces a downward-sloping

demand curve for its product. As a result, it must reduce price to sell a larger quantity, which causes marginal revenue to fall below price.
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SUMMARY Monopoly firms maximize profits by producing the

quantity where marginal revenue equals marginal cost. But since marginal revenue is less than price, the monopoly price will be greater than marginal cost, leading to a deadweight loss.
Policymakers may respond by regulating

monopolies, using antitrust laws to promote competition, or by taking over the monopoly and running it. Due to problems with each of these options, the best option may be to take no action.
25
SUMMARY Monopoly firms (and others with market power) try

to raise their profits by charging higher prices to consumers with higher willingness to pay. This practice is called price discrimination.
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Introduction

A monopoly is a firm that is the sole seller of a

In this chapter, we study monopoly and contrast

The key difference:

Why Monopolies Arise

Why Monopolies Arise

Monopoly vs. Competition: Demand Curves

A competitive firms demand curve

Monopoly vs. Competition: Demand Curves

To sell a larger Q, the firm must reduce P.

A monopolists demand curve

Moonbucks D and MR Curves

Demand curve (P)

Understanding the Monopolists MR

Increasing Q has two effects on revenue:

The output effect:

To sell a larger Q, the monopolist must reduce the

Hence, MR < P MR could even be negative if the price effect

Once the monopolist identifies this quantity,

It finds this price from the D curve.

The Monopolists Profit

As with a competitive firm, the monopolists profit equals (P ATC) x Q

The Welfare Cost of Monopoly

The Welfare Cost of Monopoly

Public Policy Toward Monopolies

Increasing competition with antitrust laws

ban some anticompetitive practices,

Public Policy Toward Monopolies

Example: U.S. Postal Service Problem: Public ownership is usually less

The foregoing policies all have drawbacks,

Price discrimination: selling the same good

The characteristic used in price discrimination

Perfect Price Discrimination vs. Single Price Monopoly

Perfect Price Discrimination vs. Single Price Monopoly

Price Discrimination in the Real World

In the real world, perfect price discrimination is

So, firms divide customers into groups

Examples of Price Discrimination

Examples of Price Discrimination

Examples of Price Discrimination

CONCLUSION: The Prevalence of Monopoly

In many such cases, most of the results from

SUMMARY A monopoly firm is the sole seller in its market.

A monopoly firm faces a downward-sloping

SUMMARY Monopoly firms maximize profits by producing the

Policymakers may respond by regulating

SUMMARY Monopoly firms (and others with market power) try

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