GRP 2 CCPR Presentation
GRP 2 CCPR Presentation
GRP 2 CCPR Presentation
Technology in
Corporate
Communication
Discover how information technology has transformed corporate communication,
from building effective media relations to enhancing company reputation.
Building Effective Media
Relations
1 Target Audience 2 Media Monitoring &
Analysis 🎯 Analysis 📰
3 Media Training 🎥
Learn how to effectively use Explore strategies for leveraging Discover the opportunities and
social media platforms to engage email as a powerful tool to challenges of engaging with
with your target audience. communicate with the media. online news platforms.
E-internal Communication
1 Collaboration Tools
Ensure your brand message is consistently Create a strong visual brand identity through
communicated across all digital channels. consistent design elements.
Develop a distinct and compelling brand voice Monitor and manage your brand's online
that resonates with your target audience. reputation to safeguard your image.
Company Reputation
Learn how to leverage online Develop strategies to effectively Showcase authentic customer
reviews to enhance your manage and protect your testimonials to build trust and
company's reputation. company's reputation during enhance reputation.
crises.
Information Technology in Corporate
Communication
Explore the significant impact of information technology on building effective media relations, good media
principles, e-media relations, e-internal communication, e-brand identity, and company reputation.