The document defines text and its different dimensions in multimedia, describes how text is formally and informally produced and disseminated, and explains how text is used in media through types of text, common file formats, and design principles for text elements.
The document defines text and its different dimensions in multimedia, describes how text is formally and informally produced and disseminated, and explains how text is used in media through types of text, common file formats, and design principles for text elements.
The document defines text and its different dimensions in multimedia, describes how text is formally and informally produced and disseminated, and explains how text is used in media through types of text, common file formats, and design principles for text elements.
The document defines text and its different dimensions in multimedia, describes how text is formally and informally produced and disseminated, and explains how text is used in media through types of text, common file formats, and design principles for text elements.
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Text Information
and Media Prepared by:
Ms. Pau Intended Learning Outcomes
• Define text in the context of multimedia.
• Describe the different dimensions of text information and media. • Comprehend how text information and media is/are formally and informally produced, organized, and disseminated. • A simple and flexible format of presenting information or conveying ideas whether hand-
TEXT written, printed, or displayed on-screen.
• any ‘’human-readable sequence of characters’’
that can form intelligible words How is Text used in Media? 5 5 5 5 5 5 5 z
TYPES OF TEXT AND
COMMON FILE FORMATS TYPES OF TEXT DESCRIPTION HYPERTEXT serve to link different electronic documents and enable users to jump from one to other in a nonlinear way PLAINTEXT or fixed sized characters having UNFORMATTED essentially the same type of TEXT appearance FORMATTED TEXT appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.) z HYPERTEXT
This Go to Page 1 is a hypertext that will
bring you to the first slide in this presentation. HYPERTEXT
This YouTube is a hypertext that will bring you
to YouTube.
This https://www.youtube.com is a hyperlink
or link that will bring you to YouTube. z UNFORMATTED TEXT z FORMATTED TEXT z What is a typeface?
also called font, font type, or type
refers to the representation or style
TYPEFACE of a text in the digital format
usually comprised of alphabets, numbers,
punctuation marks, symbols and other special characters z TYPES OF TYPEFACES z TYPES OF TYPEFACES z TYPES OF TYPEFACES z TYPES OF TYPEFACES z TYPES OF TYPEFACES COMMON FILE DESCRIPTION FORMATS TXT (text) •Unformatted text document by an editor as notepad on Windows platform
DOC (document) •a native format for storing documents created by MS
Word package •contain a rich set of formatting capabilities
RTF (Rich Text •Cross platform document exchange; default format
Format) for Mac OS X’s default editor TextEdit COMMON FILE DESCRIPTION FORMATS PDF • developed by Adobe systems for cross platform (Portable exchange of documents, supports image and Document graphics Format) PS (PostScript) • a page description language used mainly for desktop publishing z FILE TYPE SELECTION WHEN SAVING AN MS WORD DOCUMENT z DESIGN PRINCIPLES AND ELEMENTS 1. EMPHASIS • refers to the importance or value given to a part of the text-based content. • to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged. z
1. EMPHASIS z DESIGN PRINCIPLES AND ELEMENTS
2. APPROPRIATENESS • refers to how fitting or suitable the text is used for a specific audience, purpose or event • as for the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts z
2. APPROPRIATENESS z DESIGN PRINCIPLES AND ELEMENTS 3. PROXIMITY • refers to how near or how far are the text elements from each other. • when two things are closely related, we bring them close together. • for example, the main title and subtitle are usually placed close to each other. z
3. PROXIMITY z DESIGN PRINCIPLES AND ELEMENTS 4. ALIGNMENT • refers to how the text is positioned in the page (left, center, right, or justified) z
4. ALIGNMENT z DESIGN PRINCIPLES AND ELEMENTS 5. ORGANIZATION • refers to a conscious effort to organize the different text elements in a page. • ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page. z
5. ORGANIZATION z
5. ORGANIZATION z DESIGN PRINCIPLES AND ELEMENTS
6. REPETITION • concerns consistency of elements and the unity of the entire design. • encourages the use of repeating some typefaces within the page. z
6. REPETITION z DESIGN PRINCIPLES AND ELEMENTS 7. CONTRAST • creates visual interest to text elements • achieved when two elements are different from each other • can be achieved in various ways, by joining the following elements: white text on a dark background, dark text on a white background, large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color z
7. CONTRAST z FORMATIVE ASSESSMENT 1. If you will be writing an application letter for college, what font will you be using? Why? 2. You will create a cleanliness drive campaign poster for your school. Which of the design principle and elements will ensure that the text in your poster is readable? z FORMATIVE ASSESSMENT
3. You want to share your narrative report,
which is in a word document format, to your classmates but you do not want them to edit its content. What options are available to you? FORMATIVE ASSESSMENT
• You were task by your class adviser to make
an announcement in your class via a text- based poster. It will be posted in your classroom to inform your classmates and teachers that from April 11-14, your section will be moved from your current classroom to room 415.
