THE SOLUTION

OF
TRANSPORTATION
 2
INTRODUCTION

Notes :
Confirmed business
PT. ASTRA INTERNASIONAL Joint venture

PT SERASI AUTORAYA
OWNED 100%
Incorporated in 1990

Operating Lease/ Value Added Goods After Market Public

Rental services Services Transportation Trading Transportation

Used Car Trading Taxi Services

Car Operating Lease Driver services Trucking & Logistic
(Mobil 88) (O – Renz)
(TRAC) (TDS) Transporter

Short Term Car Rental Car Shipping Auction Hall (i-Bid)

(TRAC) (TFSI)

Motorcycle Operating
Lease (TREMO)
 3
WHO WE ARE

TRAC is the leading transportation solution provider in car rental

industry in Indonesia.

Awarded the Indonesian Best Brand Award in Car Rental Business in

2009, Service Quality Award 2009 and Superbrand Awards in 2009.

Operation activities are held in branches that spread in many major

cities in Indonesia with 23.000 units of car fleet and 8.000 drivers.
 4
OUR COMMITMENT

Our Vision
Become the preferred partner in integrated transportation solution

Our Mission
To fulfill your expectation in transportation management

Corporate Value
Focus on quality
Focus on customer service
Focus on teamwork
Quality of leadership
Respect to integrity, work ethic and business ethic
 5
OUR SERVICE

Short & Long Term Car Rental

CAR
Sale - Operating Lease Back
(unit usage max. 2 years)
TRUCK
Unit Acquisition
Depend on
(via Mobil 88)
MOTORCYCLE
Customer
Requirement
Truck Rental services
DRIVER

Motorental

Driver Services
 6
Our Service
Our basic services – operating lease :

Financing
Company

Car Dealers

Document
Administration
Insurance
Company

Car Workshop

Towing Service

Replacement
Car
Disposal Car
Buyer
 7
Operational Lease Benefits with TRAC

Operating Lease at TRAC Benefit

Vehicle Reliable and various brand selection Convenience operational assurance
Substitute car availability (after 4 hours Smoothness business activities
breakdown)

Driver Driver management assistance Free from driver problems, such as

recruitment, payroll, driver control, driver
attitude, etc

Maintenance Handled by professional mechanic and Vehicle control assurance based on

workshop TRAC standard quality
Scheduled services

Insurance Insurance claim & other documents Free from insurance claim procedures
and needed will be handled which take time
Document

Other Customized services offered to make National network coverage

an easier daily operational 24 hours CAC (Customer Assistance
Centre)
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NETWORK COVERAGE

NorthSumatra : South Sumatra : East Kalimantan : South Sulawesi :

-- Medan
Medan -- Palembang
Palembang -- Balikpapan
Balikpapan -- Bone
Bone
-- Rantau
Rantau Prapat
Prapat -- Pangkal
Pangkal Pinang
Pinang -- Tarakan
Tarakan -- Palopo
Palopo
-- Kabanjahe
Kabanjahe -- Baturaja
Baturaja -- Samarinda
Samarinda -- Pare-pare
Pare-pare
-- Sibolga
Sibolga -- Lahat
Lahat -- Sengkang
Sengkang
-- pematang
pematang Siantar
Siantar -- Sidrap
Sidrap
Riau : West Kalimantan: South Kalimantan: -- Tana
Tana Toraja
Toraja
D.I. Aceh : -- Batam
Batam -- Ujung
Ujung Pandang
Pandang
-- Pontianak
Pontianak -- Banjarmasin
Banjarmasin
-- Langsa
Langsa -- Pakan
Pakan Baru
Baru
-- Banda
Banda Aceh
Aceh -- Dumai
Dumai North Sulawesi :
-- Lhokseumawe
Lhokseumawe -- Tanjung
Tanjung Pinang
Pinang -- Palu
Palu

West Sumatra : Jambi

Jambi Irian Jaya :
-- Bukit
Bukit Tinggi
Tinggi -- Jaya
Jaya Pura
Pura
-- Padang
Padang

South East Sulawesi :

-- Kendari
Kendari
Bengkulu
Bengkulu

Lampung : Maluku :
-- Bandar
Bandar Lampung
Lampung Jakarta
Jakarta Denpasar
Denpasar -- Ambon
Ambon
-- Ternate
Ternate
West Java :
-- Bandung
Bandung
-- Bogor
Bogor
-- Sumedang
Sumedang
-- TasikMalaya
TasikMalaya Central Java : Lombok/
Lombok/
-- Yogyakarta
Yogyakarta East Java : Kupang
Kupang
-- Sukabumi
Sukabumi Mataram
Mataram
-- Semarang
Semarang -- Surabaya
Surabaya
-- Cianjur
Cianjur
-- Solo
Solo -- Malang
Malang
-- Bekasi
Bekasi
-- Magelang
Magelang -- Jember
Jember
-- Karawang
Karawang
-- Pekalongan
Pekalongan -- Blora
Blora
-- Tangerang
Tangerang
-- Cilacap
Cilacap -- Kediri
Kediri
-- Cilegon
Cilegon
-- Tegal
Tegal -- Gresik
Gresik
-- Depok
Depok
-- Cirebon
Cirebon -- Kudus
Kudus -- Sidoarjo
Sidoarjo 36 SEPO in 23 cities
584 Car workshop
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FEATURES

24 Hours Customer Assistance

 Just Dial 500.009
Car Home Services, Storing Car & Towing Services
Driver Training Center
Driver Management Assistance
Nationwide Branches & Service Networks
Car Insurance (all risk-comprehensive) & TPL up to IDR. 50.000.000
Replacement Unit (4 hours extent repair)
Integrated System of Operation by SAP
 10
OUR FLEET CUSTOMER

3,000 units
HM SAMPOERNA GROUP
(includes distribution units)

BANK CENTRAL ASIA 530 units

(includes dispatching service)

TELEKOMUNIKASI SELULER 392 units

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TRAC CUSTOMERS

Manufacturing Finance

Bentoel Indonesia BTPN

Johnson & Johnson Bank NISP
ADIDAS BNI
Tigaraksa Satria Bank Mandiri

Agriculture, Oil & Mining Service

Kaltim Prima Coal INDOSAT

Chevron Group Mobile-8
Trubaindo Coal Mining Excelcomindo
Thiess Contractors Indonesia G4S Security Service
 Car Ownership Program (COP)
VS
Rental Ownership Program (ROP)
 13
ROP VS COP

Definition
Benefit for the managerial level of the customer’s company in form of an ownership of
vehicle, which procurement and any cost arising thereof shall be subsidized by the
customer’s company and the balance of the cost of procurement will be paid by the
employee appointed by the company.

COP Example

The company subsidy is equal to 40% of the vehicle price (OTR), and the
employee shall pay off the rest of the vehicle cost (60%) in a certain period of
time.
Insurance and vehicle registration cost shall be fully paid by the company during
the period of ownership program.
Maintenance cost shall be borne by the company and the appointed employee.
 14
ROP VS COP

Definition
The rental service with buying option for the company at the end of the rental period,
with the buying price agreed by the company and the rental service vendor at the
beginning of the rental agreement.

ROP Example
Company will choose 30 % buying option to purchase the vehicle at the end of
rental period.
During the agreed rental period (3 or 5 years), Customer shall rent the TRAC’s
vehicles with monthly payment, and at the end of the rental period customer
shall fulfill the buying price in amount of 30% of the OTR price at the beginning
of the rental period.
 15
ROP VS COP

Lost & Benefit Car Ownership Program (COP)

Lost & Benefit Rental Ownership Program (ROP)

 16
ROP VS COP

Lost & Benefit Car Ownership Program (COP)

For Employee

Benefits Lost
Be subsidized by the company on vehicle Employee responsible on depreciation
price, insurance, and registration and gain cost during the periods of ownership
from allowance for maintenance cost,. program.
note : The income tax shall increase (progressive
If the employees resign before the rate) because of the increasing salary due
ownership periods end, they only have to to the subsidy from the company.
paid off the rest of the company and The Employee is responsible to pay the
employee’s debt, without pay of interest, to vehicle maintenance cost.
gain their vehicle. WHY??
All of administration related to vehicle have Allowances per period < actual
been taken care of by the company (such maintenance cost per period
as registration, insurance, etc.) During the period of Ownership program
Give the employee’s pride of ownership. the vehicle belongs to Company.
 17
ROP VS COP

Lost & Benefit Car Ownership Program (COP)

For Company

Benefit Lost
Fixed Operational Cost. Large cash outflow at the beginning of
ownership period.
The company is not responsible to fully
pay the maintenance and operational cost For top management and operational level
(100%) nor the vehicle depreciation cost. (regional manager, directors), the vehicle
will not be up-to-date anymore after 3
Good image of company in employee and years which might affect the company’s
public’s point of view. image.
 18
ROP VS COP
Lost & Benefit
Rental Ownership Program (ROP)
For Employee
Benefit Lost
Uncharged in depreciation cost, interest & The employee who resigned before the ROP
maintenance for 5 years period ends may not own the vehicle.
From the financial point of view, the value of the xx
% buying option at the end of the rental period is
less than the xx% at the beginning of the rental
period (the existence of time value of money factor)
Certain benefits from the vehicle purchasing on 5 th
year, compared with market price of used car on 5 th
year.
Free of income tax escalation
Still own the vehicle after the ownership periods.
Free from the administration difficulties, vehicle
maintenance & repair, registration.
If an employee promoted, he/she can continue the
ownership of the recent employee.
 19
ROP VS COP
Lost & Benefit
Rental Ownership Program (ROP)
For Company
Benefit Lost
Binding the employee to keep their jobs. High Cost compare with COP.
No acquisition vehicle budget in the beginning of Depreciation cost, interest, and vehicle cost
ROP Period maintenance are company responsibilities.
Fix monthly budget cost during ROP period
Car Maintenance and Repair, Administration,
registration, Insurance become TRAC
responsibility.
Replacement car to ensure continuous company
operation, anticipating of breakdown vehicle.
Customized designs of ROP to carter the needs
of the company’s business transportation
 20
ROP VS COP

Interest Cost of Fund Depreciation

Incom e Tax
Residual Value Depreciation
Interest

Others Vehicle cost

Accessories & Maintenance Residual Value
Modification
Partial Maintenance
Insurance Registration
cost

SUMMARY
Financial Point of View of Company
ROP > Operating Lease > COP
Residual Value
By choosing ROP it will cost company a fortune than
using Operating lease or COP

Non-Financial Point of View of Employee

ROP > COP > Operating Lease
Others Vehicle
ROP will give employee more benefit :
cost 1. Employee only responsible for residual value.
2. The vehicle will stiil be a good condition at the end of
rental period
Thank You