Business Plan

“A New Perspective of Care in Reaching your Goals”

OUR TEAM
Meet Our
Team

VENILDA MAE M. EMMANUEL JAY C. GISELLE IMEE O.

JOYCE ROQUE
CUSAMO TOMINES MANIPON
 “To become the leading Internet Cafe and tutoring service in
VISION
STATEMENT
the Town with a commitment to meet or even exceed 1
customer needs and satisfaction.”

“To deliver excellent quality services, provide fast internet

MISSION
STATEMENT access and computers, and to provide top-notch tutoring 2
service to the community.”

“We’re New Norm Tech. To our customers whom we are out to

BRAND serve that need the privileged of technology, we will provide
POSITIONING consistent and high-quality excellent services that will solve
3
academic and life struggles. In New Norm Tech, we always
want the best for you.”
 PROBLEM SOLUTION

From schooling to working, lockdown New Norm Tech will serve as an internet
measures have shifted many key activities café and tutoring service in the area that
online. For this reason, it has created a can become an integral part of the
number of challenges for individuals who resident’s life in the new normal. The
have struggle coping up with their residents will no longer go to other town
education, daily lives, business, and works, to print and use computers because we
especially those with limited or no access to
will provide it in a more accessible manner
the Internet and computers. Due to this, the
and low-cost price. New Norm Tech will
residents need to go to the other
municipality in order to find a computer solve and answer the hindrances in
shop and acquire their service. In addition, submitting documentary requirements,
parents need an online tutor to help their assignments, paper works, research, and
children in their education without the risk online class. We are here to build an e-
of socializing with other people. ready community.
BUSINESS OVERVIEW

Internet café industry is a productive and profitable venture in the Philippines.

The internet cafe has become the go-to place for people who wish to do their surfing
and administrative work without internet interruption.
New Norm Tech will be a service friendly, one-stop, standard, and licensed
internet café and tutoring service that will be fully equipped with the latest technology
in the industry. The business is a startup developed due to the high demand of the
residents for their needs amidst the COVID-19. The business will have six computers and
one printing/scanning machine for the first stage of operation, offering high-speed
internet access and quality equipment. The business will also provide a wide variety of
services with a cozy and chilling environment. It includes browsing, Piso wifi, video calls,
printing, encoding, scanning, and many more. Most of all, it will also offer online tutorial
service to help struggling parents with the school works and lessons of their child, all for
a reasonable and affordable time-based rate.
 The business is for reducing the pressure and ensuring that
students and the residents can stay on track toward reaching their academic
goals and needs as we continue dealing with the COVID-19 pandemic. The
location will be in Harana, Luna, Isabela, and its business structure will be a
partnership. The business is placed strategically on one of the busiest
streets of Luna, and the appropriate demographic compositions of people
who need internet café and tutoring service are present. Only two
competitors exist, one offers surfing and gaming services, and the other
offers the services that a typical internet café gives. Our distinctive
competencies are the vigorous security measure, building design, and
unique additional services that only New Norm Tech offers.
 New Norm Tech intends to serve all the students, parents,
teachers, and workers of the community by providing necessary equipment
in comfortable premises at a convenient location. The owners and staff are
the individuals who understand the challenges in today’s educational
system and are computer literate at the level between the advanced user
and system admin.
New Norm Tech will follow all the health and safety guidelines,
including social distancing. These protocols are under the policy and
guidelines of Inter-Agency Task Force. The stations will be far from each
other to maintain a 2-meter distance between customers and staff. Wearing
a mask, logbook, and checking the temperature is mandatory. In addition,
disinfectants and hand sanitizers are available for Internet Café users. The
business will be open from Monday to Saturday from 9:00 am to 8:00 pm to
follow the curfew protocols.
MARKET ANALYSIS
TARGET MARKET

The call for internet café and tutoring service because of the
lack of technological opportunities is badly needed, and there is a small
number of households having personal computers. By analyzing facts that
we have collected, New Norm Tech has identified the best market
segmentation for its target market, demographic segmentation, helping the
business understand consumer behavior accurately and perform better. Our
target customers, which we are all out to serve is primary the students,
gamers, workers, parents, teachers, and nearby barangay residents. As such,
our target market cuts across all sectors. This potential customer value
consists of quality service, convenience, strong internet connection, the
ability of a business to provide a better solution, and a wide variety of
services to choose and acquire.
TARGET MARKET

Target Market In Figure In Percentage (%)

Students 3,575 55%
Gamers 650 10%
Teachers 65 1%
Office Workers 390 6%
Parents 650 10%
Nearby Barangay 1,170 18%
Total 6,500 100%
 Table 1. Estimated Number of New Norm Tech’s Potential Customers

POTENTIAL CUSTOMERS ANNUAL

Table 1. Estimated Number GROWTH YEAR
of New Norm 1 Potential
Tech’s YEAR 2
Customers YEAR 3

RATE

Students/Gamers 17.88% 550 650 845

Teachers 50% 120 270 300

Workers 15.33% 530 600 700

Parents 37.18% 260 350 550

Nearby barangay 15.74% 360 440 530

COMPETITORS
The computer shop business is a highly competitive industry, and one
has to be reliable and meet the objective effectively to stay on top. The
main competitors in the internet cafe segment are Bagnos and Dadut Comp
Shop. These businesses are located in the New Norm Tech location area and
target similar customers. Bagnos offers game and Piso wifi services for
gamers and teenagers. Meanwhile, Dadut computer shop also offers
gaming, printing, laminating, and other services that a computer shop gives.
DADUT COMPSHOP (COMPETITOR 1)

STRENGTH:
It is a fully established business with
all the necessary materials that is
needed for the business and it is well
known in its location.
WEAKNESS:
It is located on a subdivision where
many households have internet
connection and personal computers.
BAGNOS (COMPETITOR 2)

STRENGTH:
It only focuses on a certain target
market and is known to have a good
image in terms of quality computer
for gaming, popular for teenagers.
WEAKNESS:
Its income source is only coming from
its gaming services.
 Table 1: Target Market Share of New Norm Tech vs. Competitors
In Percentage In Figures
Dadut CompShop (Competitor 1) 40% 2,600
Bagnos (Competitor 2) 15% 975

New Norm Tech 45% 2,925

Total 100% 6,500

Target Market Share

45% 40%

15%

Dadut Compshop (Competitor 1) Bagnos (Competitor 2) New Norm Tech

SWOT ANALYSIS

We know the importance of understanding the areas we are

good at and areas we need to improve. That is why we have
conducted an analysis to assist the organization in building an
internet cafe that can favorably compete with other competitors
in the area and the whole town.
• Knowledgeable and friendly staff that focuses on the suggestions, taste, and
preferences of customers
• State-of-the-art equipment
• Upscale ambiance (Clean, safe, disinfected, and inviting place)
• Offers unique services that other competitors are lacking
• Up to date hardware and software
• Client retention and Good location wherein it is a busy street and is located at the
central spot of the town
• Affordable prices
• A clear vision of the market need
• New Norm Tech knows what it takes to build an internet cafe with tutoring services.
We know our potential customers and the technology, and we know how to organize
the service that will bring the two together.

STRENG
• Cost factor linked with keeping state-of-the-art hardware.
• As a startup business, it might take some time for our internet
cafe to break into the market and attract clients; that is perhaps
our major weakness.
• Another weakness is that we may not have the required cash to
pump into the promotion of our business the way we would
want to.
• A dependence on quickly changing technology.
• Competitors offering similar services.
WEAKNES
• The rising population of daily Internet users
• Has strong internet engagement with clients
• There is a need for more computers and greater internet access in our
community.
• Potential of expanding the business
• Few competitors in the area
• The opportunities in the internet café and tutoring industry is massive.
• It will appeal to a mixed audience of both locals and visitors of all age
groups because of its varied services.
• If market domination is established there is an opportunity to expand
the range of services and computer units.
OPPORTU
• Development of low-cost gadgets
• Emerging local competitors
• Increasing government income taxes
• Customer's changing preferences
• There is a nearby mall in the next town that offers internet
access

THREATS
 LOCATION
New Norm Tech will be located at the National Highway of Harana, Luna, Isabela.
It is the most accessible place where passers-by and the residents that wants to acquire
the services we are offering are present.
FLOOR PLAN
 SERVICES
New Norm Tech plans to offer varieties of services within the scope
of the internet café and tutoring service industry in the Philippines. New
Norm Tech will be professionally managed and equipped with the latest
cutting-edge technologies to meet the demands of clients. The quality of
service is expected to be excellent, from accessing the internet to general
customer service etiquette. Our business services are listed below;
Services of New Norm Tech

Internet Usage Online Tutoring Services Printing/Scanning

Gaming Encoding Piso Wifi

CD Burning Lamination

Snacks and Beverages Photo/Video Editing

 New Norm Tech will invest in high-speed computers to
provide a fast and efficient connection and the computers will be
reliable and fun to work and use. New Norm Tech will continue to
upgrade and modify the systems to stay current with
communications technology. The price of the services are as
follows:
Photocopy Black & White- 1 pesos per pageColored- 5 pesos
per page
Document Printing Black & White- 2 pesos per pageColored- 5 pesos
per pageWith pictures- 10 pesos per page

Photo Prints 30 pesos – 100 pesos

Lamination Wallet size- 15 pesos, 3R- 17 pesos, 4R- 25 pesos,
5R- 45 pesos, 6R- 50 pesos, 8R- 60 pesos
Gaming 15 pesos per hour
Encoding/ PowerPoint design making Price starts from 10 pesos depending on the pages
of the document
CD Burning 40 pesos, Additional 30 pesos for remix
Piso Wifi 5 pesos for 1 hour30 pesos for 24 hours

Photo editing Price starts from 100 pesos depending on how

simple it is
Video editing Price starts from 300 pesos depending on how long
and how hard it is
Online tutoring services 100 pesos per hour
Food and Beverage Price starts from 30 pesos above
MARKETING PLAN

• We are aware that there is stiff competition in the internet café and
tutoring industry, that's why we are planning to hire competent key staff
to handle our sales and marketing. We will invest our time into training to
ensure that customers receive the best experience in our cafe, making it
easier to turn them into long-term customers.
• The sales and marketing team selection will be based upon their vast
experience in the computers and tutoring industry
• We will also ask customers for referral cards and reward them with
discounted or free services depending on the number of customers they
bring.
• The business will also utilize different approaches to sell its services to
the public (Social media channels).
 MARKETING PLAN

• We will market ourselves as an internet café that serves every resident

of all ages with a wide range of services that solves their needs,
especially our tutoring services, which are in demand in the new
normal.
We will market It aswill
ourselves be done
an internet café that through word ofof
serves every resident mouth,
all ages signage,
with a wide and that
range of services social
solves their
mediaourupdates
needs, especially or utilization
tutoring services, of different
which are in demand onlineIt will
in the new normal. marketing to be
be done through wordsent outsignage,
of mouth,
and social media updates or utilization of different online marketing to be sent out and announced to the whole town. We will
and announced to that
also ensure the wholeservice
our excellent town. speaksWe
for us will also ensure that our
in the marketplace.
excellent service speaks for us in the marketplace.
• For our opening, we will also have an in-store promotion for the first
few months to lure new people in and will offer a discount to people
that refer new customers. Satisfied customers are our best marketing
tool.
OPERATION AND DEVELOPMENTAL PLAN

• New Norm Tech will be operating from Monday to Saturday from 9:00 am to 8:00 pm
instead of 24/7 service to follow the safety protocols. Upon opening, customers can
enter the store after writing their name, temperature check, face covered with masks
or shield, and applying alcohol. Customers can ask the front desk officer for queries
and services to acquire so that the staff can charge them on an hourly basis,
depending on the type of service that the business offers. New Norm Tech will also
install CCTV cameras for the safety of the equipment and verifications for unexpected
situations. As we grow and become known in the community, we are planning to offer
instruction in the use of various computer programs or other services. Four staff will
manage the internet café daily alternately, with oversight from the management team.
The business and its staff will have teamwork to focus on giving attention to the
business operation. Daily checking of the conditions of the equipment, stock of bond
papers, and inks are all necessary. Keeping on track about what is happening in our
business is essential to know if we are generating a profit or loss.
ORGANIZATIONAL STRUCTURE AND MANAGEMENT

New Norm Tech will be

owned and operated by 4 people.
They have 5 years of experience in
managing a business as an
entrepreneur. The business, being
small, requires a simple
organizational structure. It contains
the key personnel that will set the
strategy and run the operations of
the business together. They will lead
the store, and they are directly
responsible for managing the day-
to-day operations of New Norm
Tech.
FINANCIAL PLAN

New Norm Tech plans to capitalize on the need for an

accessible internet cafe as an escape from any struggles and
difficulties caused by the pandemic to the less privileged
individuals in the area. With this, they can continue reaching their
life and academic goals by providing them the technological
services that they needed. The owners have provided the business
with sufficient funds to serve as start-up capital, and they will aim
to provide a returning customer base to keep cash flow consistent.
 SALES FORECAST
PRODUCT/SERVICE OFFERING

YEAR 1 YEAR 2 YEAR 3

Internet Service
₱216,000.00 ₱ 237,600.00 ₱261,360.00
Tutorial Service 345,600.00 380,160.00 418,176.00
Printing/Scanning 259,200.00 285,120.00 313,632.00
Gaming 116,640.00 128,304.00 141,134.40
Encoding 43,200.00 47,520.00 52,272.00
Piso Wifi 28,800.00 31,680.00 34,848.00
Cd Burning 34,560.00 38,016.00 41,817.60
Photo & Video Editing 57,600.00 63,360.00 69,696.00
Food and Beverages 51,840.00 57,024.00 62,726.40
Lamination 11,520.00 12,672.00 13,939.20
TOTAL REVENUES ₱1,164,960.00 ₱1,281,456.000 ₱1,409,601.60
 SALES BY YEAR
450,000.00

400,000.00

350,000.00

300,000.00

250,000.00

200,000.00

150,000.00

100,000.00

50,000.00

-
E E I
IC IC IN
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V V N D W N TI G
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I RA
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T AL S E EO BE M
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YEAR 1 YEAR 2 YEAR 3

 EXPENSES BUDGET
EXPENSES

YEAR 1 YEAR 2 YEAR 3

Operating Expenses:
Utilities Expense ₱48,000.00 ₱50,400.00 ₱55,440.00
Salaries and Wages 604,800.00 604,800.00 604,800.00
Advertising/Marketing 5,000.00 5,500.00 6,050.00
Taxes and Licenses 3,000.00 3,000.00 3,000.00
Repairs and Maintenance 54,000.00 59,400.00 68,310.00
Supplies Expense 25,000.00 30,000.00 36,000.00
Insurance Expense 15,000.00 15,000.00 15,000.00
Depreciation Expense 8,000.00 11,200.00 15,680.00
Internet and Communication 48,000.00 49,200.00 51,660.00

TOTAL EXPENSES ₱810,800.00 ₱828,500.00 ₱855,940.00

 EXPENSES BY YEAR

860,000.00

850,000.00

840,000.00

830,000.00

820,000.00

810,000.00

800,000.00

790,000.00

780,000.00
TOTAL EXPENSES
 STATEMENT OF FINANCIAL PERFORMANCE
YEAR 1 YEAR 2 YEAR 3
Service Revenue ₱1,164,960.00 ₱1,281,456.00 ₱1,409,601.60
Operating Expenses:
Utilities 48,000.00 50,400.00 55,440.00
Salaries and Wages 604,800.00 604,800.00 604,800.00
Advertising/Marketing 5,000.00 5,500.00 6,050.00
Taxes and Licenses 3,000.00 3,000.00 3,000.00
Repairs and Maintenance 54,000.00 59,400.00 68,310.00
Supplies Expense 25,000.00 30,000.00 36,000.00
Insurance Expense 15,000.00 15,000.00 15,000.00
Depreciation Expense 8,000.00 11,200.00 15,680.00
Internet and Communication 48,000.00 49,200.00 51,660.00
Total Operating Expenses 810,800.00 828,500.00 855,940.00
Operating Income 354,160.00 452,956.00 553,661.60
Income Tax Expense 88,540.00 113,239.00 138,415.40

Net Income After Tax ₱265,620.00 ₱339,717.00 ₱415,246.20

 Service Revenue, Operating Expenses, and Net Income

Year 3

Year 2

Year 1

₱0.00 ₱200,000.00 ₱400,000.00 ₱600,000.00 ₱800,000.00 ₱1,000,000.00 ₱1,200,000.00 ₱1,400,000.00 ₱1,600,000.00

Net Income Operating Expenses Service Revenue

 STATEMENT OF CASH FLOWS

YEAR 1 YEAR 2 YEAR 3

CASH FROM CUSTOMERS ₱265,620.00 ₱339,717.00 ₱415,246.20

DEPRECIATION 8,000.00 11,200.00 15,680.00

PAYMENT OF INCOME TAX 0 24,699.00 25,176.40

PURCHASE OF COMPUTER 20,000.00 40,000.00 60,000.00

PURCHASE OF SUPPLIES 25,000.00 35,000.00 45,000.00

PAYMENT TO OWNERS 80,000.00 100,000.00 125,000.00

NET INCREASE (DECREASE) 132,620.00 128,818.00 144,389.80

BEGINNING CASH 30,000.00 162,620.00 291,438.00

CASH AT THE END OF THE YEAR ₱162,620.00 ₱ 291,438.00 ₱ 435,827.80

 Cash Flow (Yearly)
450,000 500,000

400,000 450,000

400,000
350,000

350,000
300,000

300,000
250,000

250,000

200,000
200,000

150,000
150,000

100,000
100,000

50,000 50,000

0 0
Year 1 Year 2 Year 3

Cash Inflow Cash Outflow Cash Balance

 STATEMENT OF FINANCIAL POSITION
YEAR 1 YEAR 2 YEAR 3
ASSETS
Current Assets:
Cash ₱162,620.00 ₱291,438.00 ₱435,827.80
Supplies 25,000.00 30,000.00 45,000.00
Total Current Assets 187,620.00 321,438.00 480,827.80
Non-Current Assets:
Computers 160,000.00 200,000.00 260,000.00
Accumulated Depreciation 12,000.00 14,000.00 16,000.00
Building 300,000.00 300,000.00 300,000.00
Accumulated Depreciation 15,000.00 15,000.00 15,000.00
Total Non-Current Assets 433,000.00 471,000.00 529,000.00
TOTAL ASSETS ₱620,620.00 ₱792,438.00 ₱1,009,827.80

LIABILITIES AND PARTNERS' EQUITY

Partners' Equity 620,620.00 792,438.00 1,009,827.80

TOTAL LIABILITIES & PARTNERS' EQUITY ₱620,620.00 ₱792,438.00 ₱1,009,827.80

 bALANCE SHEET
1,200,000

1,000,000

800,000

600,000

400,000

200,000

0
Year 1 Year 2 Year 3

Total Assets and Total Liabilities and Partners' Equity

NEW NORM TECH
MINIATURE
Exterior Design of New Norm Tech miniature
Interior Design of New Norm Tech miniature
EQUIPMENT
BUSINESS CONTACT INFORMATION

Tel: 09771051401
Fax: (02) 645-1719
Email: [email protected] [email protected]
Website: https://www.newnormtech.com.ph
Date Prepared: May 10, 2021Tel: 09771051401
Fax: (02) 645-1719
Email: [email protected] [email protected]
Website: https://www.newnormtech.com.ph