School of Business
Department of Management and International Management
Introduction to Business Management
Chapter 9 | Part 2
Fundamentals of Control
Fall 2020 - 2021
Course code - Chapter 9
Objective 9.2: The Control Process
Key Takeaways:
List and describe the steps in the control process.(P224 to P 227 only)
The Control Process
◦ Establish objectives and standards
◦ Measure actual performance
◦ Compare results with objectives
◦ Take corrective action
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Figure 9.3 Four steps in the control process
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The Control Process
Step 1 — establishing objectives and
standards
◦ Output standards
◦ Measure performance results in terms of quantity,
quality, cost, or time
◦ Input standards
◦ Measure effort in terms of amount of work expended in
task performance
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The Control Process
Step 2 — measuring actual performance
◦ Goal is accurate measurement of actual
performance results and/or performance efforts
◦ Must identify significant differences between
actual results and original plan
◦ Effective control requires measurement
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The Control Process
Step 3 — comparing results with objectives
and standards
◦ Need for action = Desired Performance –
Actual Performance
◦ Comparison methods:
◦ Historical comparison
◦ Relative comparison
◦ Engineering comparison
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The Control Process
Step 4 — taking corrective action
◦ Taking action when a discrepancy exists
between desired and actual performance
◦ Management by exception
◦ Giving attention to situations showing the greatest need
for action
◦ Types of exceptions
◦ Problem situation
◦ Opportunity situation
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Summary of Objective 9.2
• The first step in the control process is to establish performance
objectives and standards that create targets against which later
performance can be evaluated.
• The second step in the control process is to measure actual performance
and specifically identify what results are being achieved.
• The third step in the control process is to compare performance results
with objectives to determine if things are going according to plans.
• The fourth step in the control process is to take action to resolve
problems or explore opportunities that are identified when results are
compared with objectives.
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