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MFM Presentation

The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

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60 views19 pages

MFM Presentation

The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

Uploaded by

Luv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AIM

To survey on factors of CONSUMER BEHAVIOUR in terms of brand and identify the


problems and suggest possible solutions
Table Of Content

• Introduction
• Product
• Buying pattern
• Social influence
• Fashion events and promotion
• Survey results
• Findings and suggestions
INTRODUCTION
AJIO, a fashion and lifestyle brand, is Reliance
Retail’s digital commerce initiative and founded by
Mukesh Ambani. Currently, the CEO of Ajio is Nair
Vineeth.

It provides a diverse range of fashion, beauty, and


lifestyle products.

Brand ambassador:- Shraddha Kapoor and Rana


Daggubati
PRODUCT
• Clothing, Footwear, Accessories, Jewelry,
personal care products, home decoration
and more.
• Over 2,000 International and Domestic
brands on its product catalogue
• In-house brand - Broadstar in jeans and
casual wear, Anuka in women ethnic wear
and Dress berry in women western wear
segment.
BUYING PATTERN
• Pricing
• Reviews and Ratings
• Recommendations
• Visual Content
• Return Policy & Service
SOCIAL INFLUENCE
• Trends & Fashion Communities-
Fashion Blogs
• Social Sharing
• Partnership
• Ajio also collaborates with Dhruv Kapoor
for new collections.
AJIO PROMOTIONS AND ADVERTISEMENT

• Influencer Marketing
• Email marketing
• AI marketing
• Affiliate marketing
• Advertisements: Online & Offline
SURVEY
• The largest age group is 21-30, which takes up 54.2% of the pie chart.
• The red section is 60.7% of the chart, while the blue section is 39.3% of the
chart.
• The chart has three sections. The largest section of the pie chart is blue and
represents 56.2% of the responses. This section is labeled “Western wear”.
• The blue section of the chart represents the percentage of people who prefer to buy international
brands from Myntra, which is 70.1%
• The blue section of the chart represents the percentage of people who find Myntra
website user friendly, which is 75.7%.
• The most popular online shopping
platform is Myntra .
• Tata cliq is the second most popular
platform.
• Amazon and flipkart is the third most
popular platform.
• Ajio is the fourth most popular platform.
• meesho & Nykaa FashIon and is the
fifth most popular platform.
FINDINGS
• The largest age group is 21-30, which takes up 55.2%
• 60.7% users are female.
• People prefer western wear.
• High number of international brands consumers(70.1%).
SUGGESTION

• Provide more reviews with product picture.


• Religious clothing.
• Should not take shipping charges from sellers.

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