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LESSON 4 Elements and Principle Midterm

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57 views48 pages

LESSON 4 Elements and Principle Midterm

Uploaded by

Jinzel Kaye Cristobal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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LESSON 4

LANGUAGE OF ARTS:
ELEMENTS AND
PRINCIPLES OF
DESIGN
OBJECTIVES:

a.identify the elements and principles of art


b.determine elements and principles use in hybrid or
modified art of expression
c.create an artwork depicting the various element and
principle of art
 Th Visual art terms separate into the elements
and principles of art.
 The elements of art are color, form, line,
shape, space, and texture.
 The principles of art are balance, contrast,
emphasis, rhythm, proportion and scale,
unity, and pattern.
SHAPE color
LINE

S P A C E value
TEXTUR SIZE
E Form
ELEMENT
ELEMENTS OF ART
1. LINE- used for a wide
range of purposes: stressing a
word or phrase, connecting
content to one another,
creating patterns, dividing up
space and much more.
- create a sense of movement
or direction in your design.
2. Shape- can be used to create
a pattern, organize and divide
space, and draw the viewer’s
attention.
CATEGORIES OF SHAPE
Geometric Shapes- circles, squares,
rectangles and triangles. (architecture and
manufactured items)
Organic Shapes- leaf, seashells, flowers. We
see them in nature and with characteristics that
are free flowing, informal and irregular.
Positive Shapes- In a drawing or painting
positive shapes are the solid form in a design
such as a bowl of fruit. In a sculpture it is the
form of the sculpture.
Negative Shapes- In a
drawing it is the space
around the positive shape or
the shape around the bowl of
fruit. In sculpture it is empty
shape around and between
the sculptures.
Static Shape-
Shapes that appears
stable and resting.
Dynamic Shape-
Shapes that appears
moving and active.
3. COLOR
 Visual perception seen by the human eye.

 used to generate
emotions, create unity,
make something stand
out, and generally create
visual interest.
Categories of Color
- Color wheel a tool used to organize color.
COLOR
 Visual perception seen by the human eye.

 Modern color wheel-


explain how colors
interact with each other
Primary Colors- Red, Yellow, Blue these colors can
be mixed, they must be bought in some form.(RBY)
Secondary Colors- Orange, Violet, Green, and
these colors are created by mixing primaries.(OVG/OPG)
Tertiary/Intermediate Colors- Red Orange, Yellow
Green, Blue Violet, etc.; mixing a primary with a
secondary creates these colors.
 CENTER- Primary
colors: Red, Yellow, and
Blue
 Second Circle –
Secondary Colors: two
primary colors are mixed.
 Red and Blue- PURPLE
 Red and yellow= ORANGE
 Blue and Yellow= GREEN

 The outer circle: Tertiary


Colors-mixture with the
primary color with an adjacent
secondary color
Analogous Colors- those colors which lie on either side of any
given color.
Complementary Colors- are colors that are opposite to
each other on the color wheel. When placed next to each other
they look bright and when mixed together they neutralize each
other.
Monochromatic- is where one color is used but in different
values and intensity.
Warm Colors- are on one side of the color wheel
and they give the feeling of warmth for example red,
orange and yellow are the color of fire and feel warm.
Cool Colors- are on the other side of the color
wheel and they give the feeling of coolness for
example blue, violet are the color of water, green are
the color of cool grass.
4. Texture- refers to what the surface of
an object looks and “feels” like. In a graphic
design, you can mimic the look of different
textures to add depth, contrast, and visual
interest.
Categories of Texture
Real Texture- is the actual texture of an
object. Artist may create real texture in art it
visual interest or evoke a feeling.
Implied Texture—is where a piece
of art is made to look like a certain texture.
Like a drawing of a free trunk may look
rough but in fact it is just a smooth piece of
paper.
5. FORM
 Gives shape to a piece of art

 Are the three


dimensional aspects of
spaces and shapes
6.Size- is how small or
large something is. Interesting
choices regarding size can
attract attention or define
the importance of an
element in the design.
7. Space- is the area around or between
elements of the design. It can be used to
separate or group information. Used
effectively it can lead the eye through a
design.
Illusion of Depth using Gestalt Principles of Perception
Positive Space: the space
the subject takes up.

Negative Space: the space


surrounding the subject.
8. Value – is how light and
dark an area looks. Use
value to create depth and
light, to lead the eye, or to
emphasize.
• ASSIGNMENT

• Create a free choice nature inspired


painting
• Apply knowledge of color theory…


• NEXT…

PHOTO EDITING(representational)

ORIGINAL PC
PRINCIPLES OF ART
• principles of good design are the tools every artist uses to
create an effective composition.
These tools are: balance, contrast, emphasis, movement, proportion,
repetition, simplicity, space and unity.
• How well an artist understands the uses these tools will determine if
the composition is a weak or strong one.
• desired outcomes should be a work of art that is both unified and
aesthetically pleasing to look at. In a series of discussions well
take a look to each one of these principle.
Principles of Design- are the artistic
guidelines used to organize or arrange the
structural elements of design.
Principles of Design
Balance- is the concept of visual
equilibrium, and relates to our
physical sense of balance.
Kinds of Balance
Asymmetrical Balance - it
involves placement of objects
in a way that will allow objects
of
varying visual weight to
balance one another around a
central point.
Kinds of Balance
Symmetrical balance –
described as having
equal weight on equal
sides of a centrally
placed fulcrum.
Bilateral symmetry –
when the elements are
arranged equally o
either side of central
axis.
Radial Balance - this axis
may be horizontal or vertical.
It is also possible to build
formal balance by arranging
elements equally around a
central point
Rhythm- refers to a regular
repetition of elements of art to
produce the look and feel of
movement. It is often achieved
through the careful placement of
repeated components which invite
the viewers eyes to jump rapidly
from one to another
Emphasis- creates
focal point in the
design composition;
it is how we bring
attention to what is
important in it.
Contrast- is simply
defined as difference.
Difference between
elements or subject
with a work of art or
composition.
artist.com

Movement- is a visual
flow of your design.
It’s the path that you
intended your viewer’s
eye to follow.
artist.com

Harmony- is a visual
design means all part of
the visual image relate to
and complements each
other.
artist.com

Repetition- helps
to create patterns.
When you repeat
the use of any
design element, it
is also creates
cohesiveness.
Unity- refers how well
the elements of design
work together. Visual
elements should have
clear relationship with
each other in a design.
Proportion- refers
to the size of an
object in
relationship to
another object.
Thank you
#gereahteful

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