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Communication Aids and Strategies

The document discusses communication strategies and factors to consider when developing a communication strategy. It defines communication strategy and outlines different types of communication strategies including verbal, non-verbal, and visual. It also discusses several factors to take into account such as objectives, audiences, messages, context, tools/activities, resources/time, and evaluation.

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Dianne Para-ase
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62 views21 pages

Communication Aids and Strategies

The document discusses communication strategies and factors to consider when developing a communication strategy. It defines communication strategy and outlines different types of communication strategies including verbal, non-verbal, and visual. It also discusses several factors to take into account such as objectives, audiences, messages, context, tools/activities, resources/time, and evaluation.

Uploaded by

Dianne Para-ase
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication Aids and Strategies

Learning Outcomes
1. Convey ideas through oral, audio-visual, and/or web based
presentation for different target audiences in local and global
settings using appropriate registers.
2. Adopt awareness of audience and context in presenting ideas.
Lesson Outline

1.Kinds of Communication Strategies


2.Factors to Consider in Developing a
Communication Strategy
KINDS OF COMMUNICATION
STRATEGIES
What is communication strategy?
• it is the blueprint or plan;
• it maps the “hows” to conveying a message;
• it is designed to help people to communicate effectively and
accomplish individual or organizational objectives;
• it is also defined as the choice of the most useful objectives of
communication, and recognition of a particular brand and its
strategies in terms of attitude.
Kinds of communication strategies
1. Verbal communication strategy - can either be written and oral
communication.
a) Written communication - comprises e-mails, chat, fax messages,
and text messages.
b) Oral communication - may involve phone calls, video chats, aside
from face-to-face conversation.
Kinds of communication strategies
2. Non-verbal communication strategy - is more on visual cues such as
facial reactions, body language, voice tone, and the physical distance
between communicators.

Examples: Shaking hands, Patting the back, Eye contact, etc.


Kinds of communication strategies
3. Visual communication strategy - provides documentation in school
and in workplaces.

Examples: Signages, Memoranda, Illustrations, Webpages, Graphic


designs.
FACTORS TO CONSIDER IN
DEVELOPING A COMMUNICATION
STRATEGY
Factors to consider in developing a
communication strategy:
1. Objectives - communication strategy should be aligned closely to
your individual or organizational plan.
- if presenting on your own, you should clarify your
personal objectives; if speaking for and in behalf of an organization, you
should look at your organization’s vision, mission, and goals.
Classification of objectives or goals:
• General - general purpose is a broad indication of what you are trying
to accomplish.
• Specific - specific objectives describe the outcome you are seeking.
Examples:
General: I want to collect some donations in this meeting. I want to get
my manager’s support for my idea.
Specific: I want to collect at least P500 from each person in this
meeting. I want my manager to give me one day per week and the help
of a secretary to develop my idea.
Factors to consider in developing a
communication strategy:
2. Audiences - identify your target audience whom you need to communicate
with to achieve your personal or organizational goal or objectives.
Questions to ask:
a) Who are the key audience members?
b) How much do they know?
c) What do they want to know?
d) What are their personal preferences?
e) Which demographic characteristics are significant?
f) What size is the group?
g) What are the audiences’ attitude?
Factors to consider in developing a
communication strategy:
3. Messages - communication is all about storytelling; thus, always use
an interesting narrative, human interest stories, and imagery.
-Adler, et al. (2012) suggest that you develop the thesis
statement. A thesis statement is the central or key idea; it is a single
sentence that summarizes your message.
Examples:
-Investing now in a new system will save us money in the long run.
-Advertising on our website will boost your sales.
-You don’t have to accept sexual harassment.
Factors to consider in developing a
communication strategy
4. Context - influences what you say or how you say it.

Examples:
-If others are speaking as part of your program, you need to take them
into account “I had originally planned to discuss the technical aspects
of our new express delivery system, but I think Carol has covered them
pretty thoroughly.”
-If you’re presenting a new budget proposal just after a company has
suffered a major financial loss, you should be prepared to show how
your budget will cut costs (Adler, et al., 2012).
Factors to consider in developing a
communication strategy:
5. Tools and Activities - identify the most appropriate tools and
activities to be used in communicating the messages to the audience.

Examples:
a) Tables
b) Diagrams
c) Graphs
d) Visual aids (objects and models, photographs, charts, pictograms,
videos, posters, handouts)
Pitfalls of computerized design programs
a) Poorly conceived messages;
b) Design over content, and;
c) Overly complex presentations
Guidelines in presentation software (Adler,
et al, 2012)
a) Be sure you have a reason for using a visual aid.
b) Keep your slide shows brief.
c) Match the sophistication of your visuals to your audience.
d) Make sure the visual is large enough to see.
e) Keep the design of your visuals simple.
f) Use only a few words (in each slide).
g) Use only horizontal printing.
h) Label all items for clear identification.
i) Display a visual only while you are discussing it.
j) Practice using your visuals.
Factors to consider in developing a
communication strategy:
6. Resources and Time - ensure the availability of the resources and set
an expected timescale for your communication strategy.
- remember to check if the equipment that you
will use are ready and working.
- be mindful of the time alloted for you.
Factors to consider in developing a
communication strategy:
7. Evaluation
Self-assessment questions (Adler, et al., 2012)
a) Was each point or claim that I made supported by at least one piece
of verbal and/or visual support?
b) Did each piece of supporting material make my claims more clear,
interesting, and persuasive?
c) Did I use a variety of verbal support (definitions, examples, stories,
statistics, and comparisons) to add impact to my presentation?
d) Did my visuals (charts, graphs, photos, videos, etc.) make my points
more clear, interesting, and persuasive?
Self-assessment questions:
• Did I present visuals in a way that contributed to my effectiveness?
• Did I look at my audience, not at the visuals, while speaking?
• Did I display visuals only when discussing them?
e) Did I practice using all technology (eg.,computers, projectors) to make
sure it operated smoothly in the venue where I spoke?
f) Did I present information honestly and accurately to support my
claims?
g) Were the complexity and sophistication of materials I cited appropriate
for my audience and topic?
h) Did I cite the sources of my supporting material when appropriate?
QUIZ

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